Digital Marketing And Analytics: Two Ladders For Magnificent Success
My new post contains two lessons from my personal spectacular successes and glorious failures. It shares specific guidance to correct a major flaw in our digital strategies: We try to do to much, and in the wrong order!
The post has two "ladders," one for digital marketing and the other for digital analytics. I recommend what you need to do, step-by-each-well-thought-through-step, I make hard choices on your behalf. The post, per usual, share many specific examples of what to do in each step and companies you can emulate.
Revolutions are sexy, but in reality evolution works magnificently when it comes to digital (even if you are a big rich company with unlimited resources).
Learn how to pause your current strategy, and build one that actually works and will deliver customer delight and shareholder value for your company: http://goo.gl/M9Mh3v
The blog post also has a "ladder" for digital analytics, one below is just for digital marketing.
Please share your comments, critique and wisdom on the post itself. Gracias.