How Mophie Saved the Day at SXSW
by +Jessica Gioglio
If you’ve ever been to SXSW, you know that a well-charged phone is a necessity.
Even with numerous charging stations, most attendees have a moment where they find themselves low on juice.
Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need.
Dubbed “mophieRescue,” the team dispatched St. Bernard dogs each hour to deliver mophie charging devices. #sxsw2015 #sxsw #mobile #phonecharger #marketing