Facebook timeline ads are coming
via +Aaron Lee
How these ads are designed and integrated will be pivotal to its success. By moving the 'ad box' into the timeline will likely increase the advertisers click through rates, however the click through rate will still only be as good as the 'quality' of the ad.
What is a business to do? Improve quality of story, quality of the image and quality of the lead capture form.
What will happen if a business gets this wrong? increased perception as spam and 'unliking'.
If Facebook release this new tweak, I think it'll be a positive move for them.
For users in the new world of the 'open graph', the 'space bar' will become the new TiVo remote. Click on your 'space bar' on Google+ and Facebook to see what happens ;)