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Jesse Noyes
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Hiring for content marketing isn't easy. But don't let lack of data slow you down. The first ever content hiring handbook and plenty of new survey data to boot.
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Jesse Noyes

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"Leads, brand awareness, and engagement are like parts of a braid; every piece is vital and woven with the others."
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Jesse Noyes

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"Sales teams should start a list of ideas based on the questions, comments, and feedback they receive from customers."
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“Content marketing is all about exchanging value.”
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Jesse Noyes

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+Barry Feldman really nailed the satire meets education angle in this piece.
We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog.
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"Unlike pageviews, uniques and shares, content score applies an actual numerical value (a “content score”) to the content an organization produces based on how leads, opportunities or closed deals interacted with that content."
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+Adam Singer Hi Adam – There’s a few ways content scoring differs: 
1. Content scoring works in parallel with a company’s marketing automation platform & CRM, allowing them to measure content across various marketing/sales funnel stages.
2. We’re scoring content rather than URL’s. I believe GA does attribution based on source/medium as well as page URL’s. The Kapost platform has metadata about content that can be used for segmentation/analysis. 
3. Our solution measures the impact of content for enterprise B2B transactions, which typically occur offline. Where GA does attribution based on measurable online actions (ecommerce, goal completions), content scoring measures through to closed-won. 

If GA’s capabilities align in some ways based on this, I’d be interested in knowing more. I’ve typically done attribution modeling for channels using third party providers and I’m always learning about new functionality in GA. 
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"What better way to find out which webinars stand above the rest by asking content marketers to share their favorites?"
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Jesse Noyes

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And Google isn't the only one thinking about wearable tech...
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Have him in circles
978 people
Bob Nunn's profile photo
Anna Roch's profile photo
James Molloy's profile photo
Kelly Corkum's profile photo
Betsey Blanche's profile photo
Pete Whitten's profile photo
Work
Occupation
Senior Director of Content Marketing
Skills
content marketing
Story
Tagline
I came here to chew bubble gum and talk marketing and dogs. And I'm all out of bubble gum.
Introduction
I'm the Senior Director of Content Marketing at Kapost, which is the coolest company east of the Rocky Mountains. Lead a team of dedicate content producers, churning out informative, educational and fun content all the livelong day. You can find most of it on our blog.

How did I get here? (Thanks for making it to the second paragraph, dude!) I was previously Director of Content Marketing at Offerpop, the most-used social marketing platform. Before that I was Managing Editor at Eloqua, which was later bought by Oracle. In my past life I cut my teeth in the newsrooms of the Boston Herald and the Boston Business Journal.

My favorite topics are content marketing, marketing in general, business history, political history, sports (Red Sox, Patriots, Celtics) and my dog.
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Male