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Jesse Noyes
1,034 followers -
I came here to chew bubble gum and talk marketing and dogs. And I'm all out of bubble gum.
I came here to chew bubble gum and talk marketing and dogs. And I'm all out of bubble gum.

1,034 followers
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Jesse's posts

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An eternal, difficult question. Is your content marketing more like Star Wars or Star Trek. Now there's an interactive quiz to help you find out.

http://marketeer.kapost.com/star-wars-star-trek-content-marketing-quiz/

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Hiring for content marketing isn't easy. But don't let lack of data slow you down. The first ever content hiring handbook and plenty of new survey data to boot.

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+Barry Feldman really nailed the satire meets education angle in this piece.

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"Leads, brand awareness, and engagement are like parts of a braid; every piece is vital and woven with the others."

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"Unlike pageviews, uniques and shares, content score applies an actual numerical value (a “content score”) to the content an organization produces based on how leads, opportunities or closed deals interacted with that content."

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"Sales teams should start a list of ideas based on the questions, comments, and feedback they receive from customers."

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"What better way to find out which webinars stand above the rest by asking content marketers to share their favorites?"

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“Content marketing is all about exchanging value.”

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And Google isn't the only one thinking about wearable tech...

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