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Jesse Noyes
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Jesse Noyes

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An eternal, difficult question. Is your content marketing more like Star Wars or Star Trek. Now there's an interactive quiz to help you find out.

http://marketeer.kapost.com/star-wars-star-trek-content-marketing-quiz/
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Jesse Noyes

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+Barry Feldman really nailed the satire meets education angle in this piece.
We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog.
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Jesse Noyes

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"Unlike pageviews, uniques and shares, content score applies an actual numerical value (a “content score”) to the content an organization produces based on how leads, opportunities or closed deals interacted with that content."
Editor's note: Today's post is from Liz O'Neill from Kapost. Couple reasons I asked a Kapost writer to write again for the Funnelholic. First, the earlier post on managing an editorial calendar was awesome and got fantastic traffic. Secondly, they announced content scoring and I think it's an ...
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+Adam Singer Hi Adam – There’s a few ways content scoring differs: 
1. Content scoring works in parallel with a company’s marketing automation platform & CRM, allowing them to measure content across various marketing/sales funnel stages.
2. We’re scoring content rather than URL’s. I believe GA does attribution based on source/medium as well as page URL’s. The Kapost platform has metadata about content that can be used for segmentation/analysis. 
3. Our solution measures the impact of content for enterprise B2B transactions, which typically occur offline. Where GA does attribution based on measurable online actions (ecommerce, goal completions), content scoring measures through to closed-won. 

If GA’s capabilities align in some ways based on this, I’d be interested in knowing more. I’ve typically done attribution modeling for channels using third party providers and I’m always learning about new functionality in GA. 
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Jesse Noyes

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"What better way to find out which webinars stand above the rest by asking content marketers to share their favorites?"
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Jesse Noyes

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And Google isn't the only one thinking about wearable tech...
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Sometimes you just got to talk.
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Jesse Noyes

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Hiring for content marketing isn't easy. But don't let lack of data slow you down. The first ever content hiring handbook and plenty of new survey data to boot.
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"Leads, brand awareness, and engagement are like parts of a braid; every piece is vital and woven with the others."
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"Sales teams should start a list of ideas based on the questions, comments, and feedback they receive from customers."
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“Content marketing is all about exchanging value.”
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"If you’re waiting for luck to kick in and jump-start your content marketing efforts, think again." 
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Have him in circles
1,019 people
Roberto Micozzi's profile photo
Steve Garfield's profile photo
Derryck Strachan's profile photo
Peter Munnerlyn's profile photo
Jonathan D. Fitzgerald's profile photo
Christopher Campbell's profile photo
Derek Anderson's profile photo
W. Owen Webb's profile photo
Ivy Solis's profile photo
Work
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Senior Director of Content Marketing
Skills
content marketing
Story
Tagline
I came here to chew bubble gum and talk marketing and dogs. And I'm all out of bubble gum.
Introduction
I'm the Senior Director of Content Marketing at Kapost, which is the coolest company east of the Rocky Mountains. Lead a team of dedicate content producers, churning out informative, educational and fun content all the livelong day. You can find most of it on our blog.

How did I get here? (Thanks for making it to the second paragraph, dude!) I was previously Director of Content Marketing at Offerpop, the most-used social marketing platform. Before that I was Managing Editor at Eloqua, which was later bought by Oracle. In my past life I cut my teeth in the newsrooms of the Boston Herald and the Boston Business Journal.

My favorite topics are content marketing, marketing in general, business history, political history, sports (Red Sox, Patriots, Celtics) and my dog.
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Male