Hi Adam – There’s a few ways content scoring differs:
1. Content scoring works in parallel with a company’s marketing automation platform & CRM, allowing them to measure content across various marketing/sales funnel stages.
2. We’re scoring content rather than URL’s. I believe GA does attribution based on source/medium as well as page URL’s. The Kapost platform has metadata about content that can be used for segmentation/analysis.
3. Our solution measures the impact of content for enterprise B2B transactions, which typically occur offline. Where GA does attribution based on measurable online actions (ecommerce, goal completions), content scoring measures through to closed-won.
If GA’s capabilities align in some ways based on this, I’d be interested in knowing more. I’ve typically done attribution modeling for channels using third party providers and I’m always learning about new functionality in GA.