This seems very attractive for businesses, but what happens when a corporate blog just regurgitates mind-numbing propaganda - or worse, thinks their blog is a portal for press releases?
This is where content strategy comes into play. This is where social monitoring shines and data/demographic research plays a huge role.
One of the most overlooked places to find clever content ideas is reddit. Yes, the site so many suits fear is actually a phenomenal place to socially monitor for business blogs. There's a tiny learning curve, but it's worth the time. There are subreddits (niche communities) with a dedicated focus on specialized subjects. The range of subreddits is mind-blowing, from lawyers, mechanics, doctors, all disciplines of science, to charitable pizza (yes, charitable pizza), and beyond.
Have you ever used reddit to help with content marketing ideas? Did you ever consider it for a business blog?