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Jerry Silfwer (Doctor Spin)
Works at Spin Factory
Attended Mid Sweden University
1,640 followers|193,686 views


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You know what I find to be the weirdest thing about becoming a father?

I've only known my son Jack for about four weeks. He doesn't really say all that much and even though he shows signs of a personality, I can't really say that I know him.

But I love this little stranger immensely. Words can't even begin to describe the volume of emotion I feel for this little kid.

"That's not so strange," you say. It's natural.

Well, I still find it very strange. Truth to be told, I'm not a very loving person. My inner circles are very small and I honestly thought that my love quota was full already. I've known some great individuals for decades, but what I feel for them doesn't even begin to even compare what I feel for little Jack. From day zero, hour zero, second zero.

And he doesn't know me, either. I'm just that smiling bearded face he sees around everyday.

But even if I'll never fully understand the mechanics of this, it makes me so happy that it's possible to feel this profoundly about another human being. And it makes me all warm inside to know that there's so much about Jack that I still have to discover!
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I know that feeling, It's just really amazing.
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Which is your favourite PR / communication / advertising theory? Does it still apply today? Why or why not, do you think? Please share in the blog's comment section!

#publicrelations   #digitalmarketing  
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Tinitell: Wearable Wristphone for Kids
Tweet Tweet Losing your child can be quite stressful. A device like Tinitell can give parents peace of mind and let kids enjoy their time outside. Tinitell has a built-in GPS system. You just have to insert a voice-ready SIM card to make calls with it. The device offers voice recognition. Tinitell can receive calls …
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We're shared by Guy Kawasaki. Gosh. Wait ... gosh, again.
Tinitell Is A Wearable Phone And GPS Tracker For Kids
Wearables continue to be an area of focus for device makers, large and small. Here's another would-be entrant to the space: Tinitell is a wearable phone and..
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Have him in circles
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Today's hack was to turn off all notifications on my iPhone. Even the little red dots on top of the apps.

I feel better already. I feel more in control.

Notifications are a great concept, but I'm not strong enough to ignore them when they alert me of something really interesting. Because really interesting isn't exactly the same thing as important and urgent.

Especially when you're trying to focus on deliverables.
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Our small Swedish agency reached 300 fans on Facebook yesterday. Some would argue that this isn't an impressive number for an online agency, and sure — we could've grown much more.

But I'm not stressed out about this. I know a majority of the people who liked our page personally. Or I know who they are through mutual connections. For a small brand to have 300 friends — I think that's pretty awesome.

And truth to be told; I would much rather put effort into deepening my existing relationships with these 300 people, rather than growing with 300+ new ones.

At any given time, I have about 6-10 client relations (most of them long-term) and a couple of pitch processes running. It's safe to say that I would never be able to care for 300+ clients in a year. If I do my own PR right, I don't really need that many professional relationships.

Even if I think in terms of future expansion, employer branding and general industry awareness, I honestly don't need tons of Facebook fans for our page to make sense to our bottom line.

Nor is our page some sort of silo-funnel. We don't sell bulky commodities, we sell  complex services. So our Facebook page is just one of several touch-points for potential clients. It's not meant to be a cure-all lead-generating stand-alone automation machine.

This insight leads me to a couple of conclusions that are quite self-evident:

1. For us, it's awesome to have 300 fans on #Facebook.

2. When it comes to professional #B2B relationships, the quality and depth of those relationships outperforms having many more weak ties with many more people.

3. Scaling isn't everything. Doing things that don't scale is actually pretty cool, too.
Remember this day, fans. For it will be yours for all time. But first ... we celebrate!
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CoSchedule is a drag-and-drop editorial calendar for WordPress. Schedule blog posts with your team and automatically send messages to your social networks.
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It seems like classic PR theories ages with elegance. Instead of going out-of-date, they get amplified as we communicate with each other more and more.
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No more lost children! Smart wristband lets parents track their kids using GPS and even makes phone calls #tinitell   #wearabletech  
Daily Mail Online
Tinitell was created by Mats Horn in Stockholm and does not have a screen but uses voice recognition and a large button so children can make calls from the watch.
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Эй, ​​спасибо за участие! Купить Tinitell сегодня! Здесь:
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Have him in circles
1,640 people
Johan Ronnestam's profile photo
Mattias Eneling Johnsson's profile photo
Stellan Löfving's profile photo
Lars Hultman's profile photo
Ariana Ramhage's profile photo
Sanna Rayman's profile photo
Alex Karlsson's profile photo
Peter Höjman's profile photo
Tomas Ohlum's profile photo
Digital Strategist
  • Spin Factory
    Founder & CEO, 2013 - present
  • Whispr Group
    Chief Operating Officer, 2011 - 2013
  • Whispr Group
    Executive Digital Strategist, 2010 - 2011
  • Spotlight PR
    PR Consultant, 2005 - 2008
  • Springtime PR
    Head of Social Media, 2008 - 2010
  • Citigate Gramma
    Researcher, 2005 - 2005
Basic Information
Looking for
August 29, 1979
Other names
Doctor Spin
Digital Strategist

Jerry Silfwer (b. 1979) is the Founder & CEO of Spin Factory strategies and processes for digital marketing and social media spread. The baseline methodology is based on international experiences of practical implementation, scientific findings and behavioural research.

He's also Partner & Advisory Board Member at Whispr Group, a data-driven social media agency with offices in New York and Stockholm. The agency was founded in New York and Jerry was brought in early as the single co-owner in 2010. After a year stationed at Whispr New York, Jerry relocated from Manhattan back to Stockholm in late 2011 to set up Whispr Stockholm.

Prior to Whispr, Jerry was the Head of Social Media and Key Account Manager at Springtime PR, the largest owner-led agency in the Nordics. At this time, the agency gained acclaim as one of the most prominent Nordic PR agencies in social media, combining it with expertise in Public Affairs, Internal Communications, Corporate Communications and Investor Relations. During a period of this time, he was also outsourced as Nordic PR Manager for Adobe.

Jerry has Bachelor Degrees in Public Relations and Linguistics from Mid Sweden University and were awarded scholarships by PRECIS (Public Relations Agencies in Sweden) and DIK (Union for Communication Professionals in Sweden).

In 2008, Jerry founded the no. 1 PR community in the Nordics, PR of Sweden and he is also the author of Doktor Spinn, a blog on digital PR ranked amongst the top 50 blogs on PR in the world by Invesp. Jerry was nominated by Cision both in 2011 and 2012 for Most Influential Digital PR Professional.

Jerry was also Communications Advisor for the Swedish Pirate Party throughout the EU election campaign in 2009, which resulted in 7% of the votes and two parliament seats for the party.

Bragging rights
Oh yes, TV-pucken and 10-9-9 for my Military Service.
  • Mid Sweden University
    BA in Public Relations, 2000 - 2003
  • Mid Sweden University
    BA in Linguistics, 2003 - 2005
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