I've only known my son Jack for about four weeks. He doesn't really say all that much and even though he shows signs of a personality, I can't really say that I know him.
But I love this little stranger immensely. Words can't even begin to describe the volume of emotion I feel for this little kid.
"That's not so strange," you say. It's natural.
Well, I still find it very strange. Truth to be told, I'm not a very loving person. My inner circles are very small and I honestly thought that my love quota was full already. I've known some great individuals for decades, but what I feel for them doesn't even begin to even compare what I feel for little Jack. From day zero, hour zero, second zero.
And he doesn't know me, either. I'm just that smiling bearded face he sees around everyday.
But even if I'll never fully understand the mechanics of this, it makes me so happy that it's possible to feel this profoundly about another human being. And it makes me all warm inside to know that there's so much about Jack that I still have to discover!
I feel better already. I feel more in control.
Notifications are a great concept, but I'm not strong enough to ignore them when they alert me of something really interesting. Because really interesting isn't exactly the same thing as important and urgent.
Especially when you're trying to focus on deliverables.
But I'm not stressed out about this. I know a majority of the people who liked our page personally. Or I know who they are through mutual connections. For a small brand to have 300 friends — I think that's pretty awesome.
And truth to be told; I would much rather put effort into deepening my existing relationships with these 300 people, rather than growing with 300+ new ones.
At any given time, I have about 6-10 client relations (most of them long-term) and a couple of pitch processes running. It's safe to say that I would never be able to care for 300+ clients in a year. If I do my own PR right, I don't really need that many professional relationships.
Even if I think in terms of future expansion, employer branding and general industry awareness, I honestly don't need tons of Facebook fans for our page to make sense to our bottom line.
Nor is our page some sort of silo-funnel. We don't sell bulky commodities, we sell complex services. So our Facebook page is just one of several touch-points for potential clients. It's not meant to be a cure-all lead-generating stand-alone automation machine.
This insight leads me to a couple of conclusions that are quite self-evident:
1. For us, it's awesome to have 300 fans on #Facebook.
2. When it comes to professional #B2B relationships, the quality and depth of those relationships outperforms having many more weak ties with many more people.
3. Scaling isn't everything. Doing things that don't scale is actually pretty cool, too.
- Spin FactoryFounder & CEO, 2013 - present
- Whispr GroupChief Operating Officer, 2011 - 2013
- Whispr GroupExecutive Digital Strategist, 2010 - 2011
- Spotlight PRPR Consultant, 2005 - 2008
- Springtime PRHead of Social Media, 2008 - 2010
- Citigate GrammaResearcher, 2005 - 2005
Jerry Silfwer (b. 1979) is the Founder & CEO of Spin Factory strategies and processes for digital marketing and social media spread. The baseline methodology is based on international experiences of practical implementation, scientific findings and behavioural research.
He's also Partner & Advisory Board Member at Whispr Group, a data-driven social media agency with offices in New York and Stockholm. The agency was founded in New York and Jerry was brought in early as the single co-owner in 2010. After a year stationed at Whispr New York, Jerry relocated from Manhattan back to Stockholm in late 2011 to set up Whispr Stockholm.
Prior to Whispr, Jerry was the Head of Social Media and Key Account Manager at Springtime PR, the largest owner-led agency in the Nordics. At this time, the agency gained acclaim as one of the most prominent Nordic PR agencies in social media, combining it with expertise in Public Affairs, Internal Communications, Corporate Communications and Investor Relations. During a period of this time, he was also outsourced as Nordic PR Manager for Adobe.
Jerry has Bachelor Degrees in Public Relations and Linguistics from Mid Sweden University and were awarded scholarships by PRECIS (Public Relations Agencies in Sweden) and DIK (Union for Communication Professionals in Sweden).
In 2008, Jerry founded the no. 1 PR community in the Nordics, PR of Sweden and he is also the author of Doktor Spinn, a blog on digital PR ranked amongst the top 50 blogs on PR in the world by Invesp. Jerry was nominated by Cision both in 2011 and 2012 for Most Influential Digital PR Professional.
Jerry was also Communications Advisor for the Swedish Pirate Party throughout the EU election campaign in 2009, which resulted in 7% of the votes and two parliament seats for the party.
- Mid Sweden UniversityBA in Public Relations, 2000 - 2003
- Mid Sweden UniversityBA in Linguistics, 2003 - 2005
Tipsa @JournalistLisah — nu om riksnyheter - @JournalistLisah
Självklart har det varit en turbulent tid på jobbet sedan beslutet om att TV4 Stockholm läggs ned. Jag har verkligen levt och andats nyhetsf
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