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Jerry Okorie
185 followers -
UK based Search and Social Media Professional. #SEO, #SocialMedia, #ContentMarketing
UK based Search and Social Media Professional. #SEO, #SocialMedia, #ContentMarketing

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Inverse Document Frequency and the Importance of Uniqueness

IDF is one of the major parts of "TFIDF", which is a core part of how search algorithms work (for recent Google confirmation of this, see http://googleresearch.blogspot.ca/2014/08/teaching-machines-to-read-between-lines.html).

We can study these algorithms to better understand what we should be doing with our web sites. IDF is an algo that explicitly exists to highlight the unique aspects of a document.

In my latest +Moz article, I explore how this algorithm works, and then show what it can teach us about how we should think about our on-page content.

https://moz.com/blog/inverse-document-frequency-and-the-importance-of-uniqueness
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Three Misconceptions About Modern SEO That Confuse Content Marketers

In this 32-minute episode Danny and Brian Clark discuss:

- His search expertise expertise dating back to 1995
- What the next generation CMO will focus on
- The biggest misconception about Google and SEO
- What’s (really) working with SEO right now
- The ongoing power of the humble hyperlink
- The true nature of good SEO practices
- Is Google “AuthorRank” really dead?

Listen here:
http://rnmkr.me/1EvUE5J
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How Much of a Ranking Factor is SSL/HTTPS?

The good folks at seoClarity tested 50,000 keywords, and 218,000 sites to see which ones converted to HTTPS in the 6 weeks following Google’s August 7th announcement that they had made HTTPS a ranking factor.  So what’s the bottom line? Well, 630 sites converted to HTTPS after 8/7, and the net result showed no rankings impact whatsoever.

Note though, that Google described it as a “lightweight signal” from the very start, and Google’s +Gary Illyes  indicated to me that it was more of a tiebreaker signal, where it could break a tie between two sites that were otherwise equally good responses for a particular search query.

The post below provides all the details, as well as access to an HTTP to HTTPS conversion guide that we put together working with SSLGuru

http://stonet.co/HTTPSRanking
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Happy Halloween! This year, Googlebot dressed up as a "web crawler."
#Webmaster_Halloween
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Happy Halloween! This year, Googlebot dressed up as a "web crawler."
#Webmaster_Halloween
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Is SEO Possible w/ Great Content and Nothing Else?

New WB Friday -- http://bit.ly/12qh8Vk -- in which I explore a very rough version of Google's ranking algorithm and explain how it's possible that some sites that do no active outreach/link acquisition work can manage to rank.
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Scaling Geo-Targeted Landing Pages for SEO

New Whiteboard Friday: http://bit.ly/1vnFCsT -- this week's is all about producing landing pages in multiple geographies to target city/town-specific queries, even if you don't have a physical presence in each geography. It's a tricky and challenging practice, but not impossible!
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