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Jerry Okorie
Works at Slater & Gordon
Attended Brunel University,London.
Lives in London,UK
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Jerry Okorie

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Inverse Document Frequency and the Importance of Uniqueness

IDF is one of the major parts of "TFIDF", which is a core part of how search algorithms work (for recent Google confirmation of this, see http://googleresearch.blogspot.ca/2014/08/teaching-machines-to-read-between-lines.html).

We can study these algorithms to better understand what we should be doing with our web sites. IDF is an algo that explicitly exists to highlight the unique aspects of a document.

In my latest +Moz article, I explore how this algorithm works, and then show what it can teach us about how we should think about our on-page content.

https://moz.com/blog/inverse-document-frequency-and-the-importance-of-uniqueness
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Three Misconceptions About Modern SEO That Confuse Content Marketers

In this 32-minute episode Danny and Brian Clark discuss:

- His search expertise expertise dating back to 1995
- What the next generation CMO will focus on
- The biggest misconception about Google and SEO
- What’s (really) working with SEO right now
- The ongoing power of the humble hyperlink
- The true nature of good SEO practices
- Is Google “AuthorRank” really dead?

Listen here:
http://rnmkr.me/1EvUE5J
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land,Read More...
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Jerry Okorie

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Being depressed is more than just 'feeling down'. It is a very real illness that drags you off into a black hole, from which the world and everything in it looks utterly hopeless. Reaching out may seem unachievable, and even the thought of it may be very painful. Saying how you feel may be ...
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lol
 
Happy Halloween! This year, Googlebot dressed up as a "web crawler."
#Webmaster_Halloween
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Is SEO Possible w/ Great Content and Nothing Else?

New WB Friday -- http://bit.ly/12qh8Vk -- in which I explore a very rough version of Google's ranking algorithm and explain how it's possible that some sites that do no active outreach/link acquisition work can manage to rank.
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Fortune cookie reveals indulgence is ‘merry’ lol
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Have him in circles
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Jerry Okorie

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We've just launched social accounts and contact data inside Open Site Explorer (initially in two sections), to help with link prospecting, analysis, and outreach. Discover more about how to use the feature and where to find it.
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How Much of a Ranking Factor is SSL/HTTPS?

The good folks at seoClarity tested 50,000 keywords, and 218,000 sites to see which ones converted to HTTPS in the 6 weeks following Google’s August 7th announcement that they had made HTTPS a ranking factor.  So what’s the bottom line? Well, 630 sites converted to HTTPS after 8/7, and the net result showed no rankings impact whatsoever.

Note though, that Google described it as a “lightweight signal” from the very start, and Google’s +Gary Illyes  indicated to me that it was more of a tiebreaker signal, where it could break a tie between two sites that were otherwise equally good responses for a particular search query.

The post below provides all the details, as well as access to an HTTP to HTTPS conversion guide that we put together working with SSLGuru

http://stonet.co/HTTPSRanking
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lol
 
Happy Halloween! This year, Googlebot dressed up as a "web crawler."
#Webmaster_Halloween
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Scaling Geo-Targeted Landing Pages for SEO

New Whiteboard Friday: http://bit.ly/1vnFCsT -- this week's is all about producing landing pages in multiple geographies to target city/town-specific queries, even if you don't have a physical presence in each geography. It's a tricky and challenging practice, but not impossible!
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Have him in circles
172 people
Ali Shaikh's profile photo
Geremy Salerno's profile photo
Kun Dang's profile photo
Devesh Rai's profile photo
Elder Chux Nwabia's profile photo
Emmanuel Njoku's profile photo
Adam J. Humphreys's profile photo
Maurice Akueme's profile photo
Lyda Moore's profile photo
Work
Occupation
SEO Consultant
Employment
  • Slater & Gordon
    present
  • Microsoft
    SEO Consultant, present
  • SEO Generation
    Founder, 2015
  • Mindshare
  • Digivate
  • Summit Media
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London,UK
Story
Tagline
UK based Search and Social Media Professional. #SEO, #SocialMedia, #ContentMarketing
Education
  • Brunel University,London.
Basic Information
Gender
Male
Apps with Google+ Sign-in
  • Despicable Me:Minion Rush