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The new AdWords conversion import feature helps you measure and optimize campaigns for success beyond your website. Upload your offline conversion events into AdWords to see how clicks on your ad relate to sales made in the offline world – whether by phone, or via a sales rep. http://adwords.blogspot.com/2013/09/measure-optimize-for-offline-sales-with.html
How many 2014 predictions have you partially read that just simply suck? That's what made this article by ThemeForest.net's CEO such a great read. He's not a conference junkie, not a thought leader, not a book pusher... He's a do'er, a programmer, a marketers, a business man... an Internet Geek.
His discussion of what to expect in 2014 are all the things... tools, tech, design and development trends that matter to him because he finds them interesting and cool and also because they could impact the bottom line.
Packed full of references, links and examples this is an article that will make you go.. aaahh, hmmmm? Then fill up your to-research list.
Props to you Collis Ta'eed
We develop our websites to be accessible by the visually disabled who use a text browser like Lynx - http://lynx.isc.org/ to navigate. One common tactic in creating an accessible website is to include header (h1), navigation, widget and "skip links" with titles for easy non-visual navigation. Unfortunately if you leave this code in place it renders on top of your design creating a mess for your sighted visitors. Solution: Move the accessibility content out of view with a CSS indent of -9999px. This creates a clean visual design yet a logical, easy to navigate non-visual design.
One big problem with this solution.
According to Google's help on this topic, hidden text via CSS indent can be viewed as a black hat SEO tactic and you could be penalized.
What are your thoughts on how to solve this issue?
- Lead DiscoveryFounder and CMO of Lead Discovery, 2007 - present
- Emico IncInternet Marketing Strategist, 2001 - 2008
- Managed Operations IncInternet Marketing Manager, 2000 - 2001
- Pharmacopeia Inc / AccelrysInternet Marketing Strategist, 1998 - 2000
- General AtomicsFinancial Administration, 1993 - 1998
- San Diego Super Computer CenterProject Coordinator, 1993 - 1998
Search Engine Watch moderator, Search Engine Land and Search Engine Round Table contributor as "Discovery".
If you have a passion for online business please add me to your circle and I will be glad to do the same.
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