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Jerry Nordstrom
Works at Lead Discovery
Lives in San Diego
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Jerry Nordstrom

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Bong, Bang, Bing!
Once again Bing/Yahoo Microsoft/Adcenter/Microsoft advertising or whatever platform name you wish to call it this week, is yet again changing how you login.  Went through all the hoops, finally logged in only to see that none of our PPC accounts were there, but we did have access to an account we have zero relationship with. Good to know nothing much has changed at Microsoft or Yahoo.
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Not sure if I'm late to the party on this one, but Adobe, this ad campaign is spot on and FUNNY! Well done.

https://www.youtube.com/watch?v=s6Lf-cnRywk
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We don't cut wit bots! ha!
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Lead Discovery Digital Marketing is proud to launch another website for our fantastic client and friends at 3D Tactile Graphics. Not only was this a fun eCommerce website and marketing plan to build, but the products are helping the visually disabled community. Awesome! Check their new responsively designed eCommerce website out at:

http://3dtactilegraphics.com/
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Nice Work!
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Jerry Nordstrom

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We love Search Term reports to quickly create keyword targets and negatives. Unfortunately, we are limited to making these changes in the immediate adgroup. Often we want to negative out the keyword(s) in the adgroup and move them into the appropriate adgroup. Currently we have a fairly clumsy way of doing this.

What is the fastest way you have found to move keywords in a search term report to another adgroup entirely?
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Yes, the shared library is an essential. Our lists for many campaigns are hundreds of words deep.  If I pulled a search query report, I would have a list of words to target or exclude from that campaign/adgroup and potentially into another. If I could temporarily hold these keywords and apply them to multiple areas that would be a huge time saver. "Add to negative keyword list" add this one to this adgroup as a negative, add these 3 to be targeted in another adgroup. etc. Currently most of the functionality is bulk lifting, and requires a manual save to excel then apply as necessary.
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Web analytics getting skewed with Semalt visits? I bet it is. You can try and block their crawler here:

http://semalt.com/project_crawler.php

It seems to have worked for a number of our properties.
Webmasters, SEO and market specialists and other persons concerned often get anxious about Semalt crawlers visiting their websites and displaying data about these visits on the web analytics systems, such as: Google Analytics, StatCounter, Sitemeter, Wordpress My Stats and other.
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that ma dad pics on my profile
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Your Online Privacy Advocate
Another website that collects and sells your "public information" including your home address, property, tax, charitable contributions, and legal records is called PEOPLEFINDER.com - These folks are now required by law to offer removal of your public data ONLINE, FIGHT BACK protect yourself and put these slime balls in their place by blocking your data now:

You can remove your information for free at this link and following the 4 steps in under 1 minute. http://www.peoplefinders.com/manage/
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As many of you know Digital Identity Independence is an important issue to me. After many years of advocating, it is refreshing to see APPLE take this stance on our privacy in a very public way. Take a read (its not legal babble, but a simple promise to you): https://www.apple.com/privacy/
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Jerry Nordstrom

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Important Notice for Adwords PPC users:

Google will be deleting your inactive ads and keywords!
Starting the week of March 23, 2015, Google is "simplifying" your account by deleting your ads and keywords that have never accrued any impressions and have been removed for more than 100 days. Once these ads and keywords have been deleted, you will no longer be able to see or access them in your account.

If you have been using Adwords as a way to store old ads, keywords or data in general be sure to review your keywords and ads and back up the historical data so that you are able to revert to them later if needed.
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Mobile search and mobile site optimization is growing in importance every day. You don't have a responsive website? Make it happen before Q3 2015.
 
Google’s mobile-friendly algorithm is launching soon and we’ve learned that it runs in real-time on a page-by-page basis already. But as we also learned this week at SMX West, factors like page-speed signals for ranking are based on the desktop version, not the mobile version. Interesting...
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Bing Search Incentives.

For the past few years Bing has been offering incentives to people who use their search engine, to well, search.  The searcher literally gets paid in discounts and or rewards and gift cards to search on bing.

These incentives gets a little bit murky when it comes to paid advertisers. There is no distinction between getting a reward for clicking on organic listings or Paid Advertising Listings... Thus Bing's award program makes their PPC advertising platform an incentive based ad platform.

What are your thoughts on this as an advertiser?
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The #GooglePlus  Marketing Opportunity You're Missing

Keep those G+ photos updated: your latest image appears in the sidebar of your emails opened in Gmail. It's like a free ad!

Just make sure your email address is associated with you Google+ profile / page or else this won't work.

Here's a great example from Amazon: a photo of a baby seat is displayed with the image text "Oh baby! Save 20% on select baby gear using promo code." Clicking on the image sends you to the G+ post with more information.

(Now this post is going to be super-meta in my emails sent to Gmail recipients. Neat.)

#advertising  
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My Email is. friend.seocompany@gmail.com
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Have him in circles
266 people
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Work
Occupation
Founder Lead Discovery and eSocialMedia.com
Employment
  • Lead Discovery
    Founder and CMO of Lead Discovery, 2007 - present
  • Emico Inc
    Internet Marketing Strategist, 2001 - 2008
  • Managed Operations Inc
    Internet Marketing Manager, 2000 - 2001
  • Pharmacopeia Inc / Accelrys
    Internet Marketing Strategist, 1998 - 2000
  • General Atomics
    Financial Administration, 1993 - 1998
  • San Diego Super Computer Center
    Project Coordinator, 1993 - 1998
Basic Information
Gender
Male
Other names
Discovery, Nordstrom, Nordstro, Nordo, Jerry, Gerald
Story
Tagline
Dream it, Live it, Love it
Introduction
I have been an Internet business developer, marketer and serial entrepreneur for the past 18 years. Starting with the San Diego Supercomputer Center in 94 through today as the Founder of LeadDiscovery.com and eSocialMedia.com.

Search Engine Watch moderator, Search Engine Land and Search Engine Round Table contributor as "Discovery".

If you have a passion for online business please add me to your circle and I will be glad to do the same.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Diego
Previously
Boston - Boston
Jerry Nordstrom's +1's are the things they like, agree with, or want to recommend.
San Diego Heating - Air Conditioning - HVAC Repair - Johnson Air Systems
johnsonairsystems.com

San Diego Heating, Air Conditioning and HVAC Repair in San Diego County for over a decade, Johnson Air is committed to you!

Crossings Dental - Vista Dentist serving Carlsbad, San Marcos, Oceanside...
crossings-dental.com

Michael Murasko's dental practice uses state of the art technology to provide pain free treatment to his patients at affordable prices. Insu

Get Consumer Credit Counseling and Debt Management from DebtGuru.com
www.debtguru.com

Debt Guru offers consumer credit counseling and debt management services that are safe, fast and easy ways to help you to get out of debt.

Google Structured Data Dashboard Adds Error Reports
www.seroundtable.com

In the middle of this year, Google released the Structured Data Dashboard for Google Webmaster Tools. Now, Google announced a useful upgrade

Web design and internet marketing services San Diego CA - Lead Discovery
www.leaddiscovery.com

Lead Discovery is a nationally acclaimed web design and Internet marketing company based in San Diego, California. We specialize in lead gen

Google May Have Penalized Another Major Link Network: Ghost Rank 2.0
searchengineland.com

Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted b

Lead Discovery
plus.google.com

Lead Discovery hasn't shared anything on this page with you.

Social Media Examiner
plus.google.com

Social Media Examiner: Social media marketing how to, research, case studies, news and more!

Boston Celtics
plus.google.com

17-Time World Champions

Easy Online Traffic School: California, Texas, New Jersey, Nevada, and A...
www.easyfastcheaponlinetrafficschool.com

Contacts at Easy Fast Cheap Online Traffic School Contact Our Support Specialists: Toll free (800) 554-8506. Hours:&nbspMonday- Friday 8 AM

Google Analytics Tracking Code - Google Analytics - Google Code
code.google.com

Google Analytics. Home; Docs; Articles; Community; Terms. Tracking Code. Home; Getting Started. Tracking Site Activity. Asynchronous Trackin

Debtor Education Courses - Pre bankruptcy counseling - Courses and Bankr...
www.debtoreducationcourse.com

Quickly find the best, easiest and least expensive approved debtor education course or pre-bankruptcy credit counseling service. No personal

Google Tag Manager Overview - SwellPath
www.swellpath.com

Google Tag Manager is Here. Google publicly announced the launch of Google Tag Manager this morning at eMetrics, and we're very excited to b

eSocialMedia - Social media marketing setup services and Social Media Di...
www.esocialmedia.com

Our Social Media Setup Service creates and connects your social media accounts into an easy to use social channel where you can monitor your

Not Photoshopped: Beam of Light Shines on Fallen Soldier's Miracle Dog
abcnews.go.com

Reported by ABC News’  Kimberly Launier: It was an overcast day in Newport, N.H., when a simple “20/20″ shoot turned into something that mad

Webinar Dec 12: Remarketing with Google Analytics - Analytics Blog
analytics.blogspot.com

This summer, we launched Remarketing with Google Analytics, a new way to take advantage of the data you have in Google Analytics and use it

Spectrum Kitchen Remodeling is exactly the type of remodeling company I wanted to work with. They are first and foremost HONEST. Ray and his team understood how to take my concepts, turn them into a functional kitchen design and then professionally install it. Ray was always on time, he kept our home spotless and I just never felt like I was going to be surprised with something. When you're making an investment like this, its very comforting to know that you're working with somebody that is a professional, who will deliver high quality, and whom you can trust. I highly recommend Spectrum Kitchen Remodeling to you.
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