Google will be deleting your inactive ads and keywords!
Starting the week of March 23, 2015, Google is "simplifying" your account by deleting your ads and keywords that have never accrued any impressions and have been removed for more than 100 days. Once these ads and keywords have been deleted, you will no longer be able to see or access them in your account.
If you have been using Adwords as a way to store old ads, keywords or data in general be sure to review your keywords and ads and back up the historical data so that you are able to revert to them later if needed.
For the past few years Bing has been offering incentives to people who use their search engine, to well, search. The searcher literally gets paid in discounts and or rewards and gift cards to search on bing.
These incentives gets a little bit murky when it comes to paid advertisers. There is no distinction between getting a reward for clicking on organic listings or Paid Advertising Listings... Thus Bing's award program makes their PPC advertising platform an incentive based ad platform.
What are your thoughts on this as an advertiser?
If you love Golf, if you grew up hacking around a Muni and have a strong desire to make a difference for local kids to enjoy the same. You're going to love this. Golf courses and local Munies are dying all across the country, taxes, water costs, all sorts of reasons. But things are changing for the better because of just one little Goat. Share this story on how one lovable golf course called "Goat Hill" is creating the new model for golf courses that enhance the environment, not impact it. Use little grass, utilize reclaimed water, and provide a safe habitat for animals and teens alike (redundant I know).
Watch the video and I know you'll be as moved as I was... Heck Caddy Shack's Bill Murray and Masters Winner Adam Scott think so to!
Once again Bing/Yahoo Microsoft/Adcenter/Microsoft advertising or whatever platform name you wish to call it this week, is yet again changing how you login. Went through all the hoops, finally logged in only to see that none of our PPC accounts were there, but we did have access to an account we have zero relationship with. Good to know nothing much has changed at Microsoft or Yahoo.
What is the fastest way you have found to move keywords in a search term report to another adgroup entirely?
- Lead DiscoveryFounder and CMO of Lead Discovery, 2007 - present
- Emico IncInternet Marketing Strategist, 2001 - 2008
- Managed Operations IncInternet Marketing Manager, 2000 - 2001
- Pharmacopeia Inc / AccelrysInternet Marketing Strategist, 1998 - 2000
- General AtomicsFinancial Administration, 1993 - 1998
- San Diego Super Computer CenterProject Coordinator, 1993 - 1998
Search Engine Watch moderator, Search Engine Land and Search Engine Round Table contributor as "Discovery".
If you have a passion for online business please add me to your circle and I will be glad to do the same.
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