Ferrari’s latest mid-engine V8 supercar, the 488 GTB, was unveiled last night at an exclusive star-studded event with nearly one thousand guests in attendance during the launch. High profile guests included Donna Air, Mary Charteris and Jade Parfitt, as well as stars of Made in Chelsea, singer-songwriter John Newman and many others. VIPs joined selected press and Ferrari’s exclusive client list amid a red themed soiree at the Old Sorting Office, Holborn.
The talking point of the evening was the unveiling of the 488 GTB. Guests were seated in a track style grandstand and were treated to a performance that included 3D laser mapping and exclusive video footage of the highly anticipated new model. This was followed by a unique performance by percussionists; staged in a custom built scaffold, the artists utilised oil drums as instruments amidst an innovative and dramatic laser-light display. The car was then unveiled to the captivated audience.
Francesco Balli, Regional Manager, Ferrari North Europe, commented: “It has been a fantastic opportunity to share this evening with so many passionate Ferrari clients at one of London’s coolest venues, with the new 488 GTB which promises to deliver new levels of excitement and driving involvement.”
Forty years on from the unveiling of its first ever mid-rear-engine V8 model, the 308 GTB, the Prancing Horse has opened a new chapter in its 8-cylinder history. The Ferrari 488 GTB provides track-level performance that can be enjoyed to the full even by non-professional drivers in everyday use. Its response times, nimbleness and on-the-limit driving guarantee a unique sense of exhilaration and unparalleled driving pleasure.
The new berlinetta brilliantly encapsulates Ferrari’s experience in both F1 and the WEC, where the 458 GT holds the World Championship title and has won its category in the last two editions of the 24 Hours of Le Mans. The new model also exploits to the full the know-how gleaned by Ferrari technicians over the last decade through the XX programme which makes extreme track-only cars available to gentleman test-drivers. The data yielded has made a significant contribution to the refinement of the electronic and vehicle control systems so that drivers can make the most of the incredible performance of this new car.
The Ferrari 488 GTB’s new 3902 cc V8 turbo is at the top of its class for power output, torque and response times, making it the new benchmark for this kind of architecture. The engine unleashes 670 cv at 8,000 rpm along with 760 Nm of maximum torque in seventh gear and a response time to the accelerator of just 0.8 seconds at 2,000 rpm. These figures are sufficient to allow the Ferrari 488 GTB to accelerate from 0-200 km/h in an astonishing 8.3 seconds and, when combined with the radical innovations introduced on all aspects of the car’s performance, lap the Fiorano track in just 1’23”.