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Jeremy Walsh
212 followers -
I help grow organizations
I help grow organizations

212 followers
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A company is stronger if it is bound by love rather than by fear. - Herb Kelleher
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Great article Doyle!

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Content Marketing ROI For Dummies [INFOGRAPHIC]
To enlarge image: i.imgur.com/Cgpu1EW.png

How do you figure out the exact return-on-investment of your content?

"Content marketing is a discipline where art meets science and reporting is a lot like telling a story about your success as a marketer. In order to make it accurate, it's imperative that you develop a solid measurement strategy to identify which tactics are working and demonstrate bottom-line results for your brand".

Whether your goal is to generate sales, grow subscribers or simply increase brand exposure, the following infographic from +Uberflip will help you figure out how to prove your content marketing ROI.

Pin it: http://www.pinterest.com/pin/381539399654244363/

Source:  http://hub.uberflip.com/h/i/10041741-content-marketing-roi-for-dummies-infographic
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Social media forces companies to change their marketing strategies or be left behind.
Thank you for the interview +ABC Australia 

From Ashely Hall, "The ubiquity of social media has done a lot to disrupt the advertising and marketing industries. It allows companies to talk one on one to potential consumers, regardless of where they live in the world. But if companies don't get the message right they risk alienating shrewd media consumers."

Business reporter Alicia Barry has the story." Winning the hearts of consumers is a delicate art on the noisy canvas of social media. An irreverent YouTube video from a well-known fast food giant resonates with its audience."

Text and link to podcast: http://www.abc.net.au/worldtoday/content/2014/s3989600.htm

#socialmediamarketing   #socialmediastrategy  
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Very interesting how different cultures approach negotiation.  Thanks for sharing +Mike Elgan 

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Are you at your best? Check out this video and these exercises to rengineer and accomplish your best everyday!

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What are you doing to prepare for your next step?

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Good reminder for all!
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