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Jeremy Spiller
Works at White Hat Media
Attended Felsted
Lives in Arundel, UK
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Jeremy Spiller

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Tip of the Day; if you have a conference call or webinar be fully ready 10 minutes before it starts. All the logins and ids, passwords and ensuring you have a decent line with no echo, not to mention making sure you have access to all the necessary documents will easily take up that cushion time.

Now that video conference calls are becoming more common, it's worth knowing about what the benefits are of the various options and how they work eg Lync, GoToMeeting, Skype and Huddle.

And before you do jump in your car, jump on an aeroplane, think about whether you can achieve all you need to with video conference calls.

Face to face is very valuable video conferencing can be hugely useful and valuable as well, saves money and resources and once set up is very easy to do. As the energy resources of the globe continue to get used up and traffic, trains and airlines all become more crowded and expensive in twenty years we'll consider all unnecessary travel unwise, if not sooner.
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Indeed. I think there's some sort of inverse law that means the more you're running late, the more likelihood of tech problems there are. This is also the case with how important the meeting or conference call as in the more important again the more likely there'll be problems. And of course running late and high importance means a possible perfect storm :)
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Jeremy Spiller

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Note to all Governments of the World. Sort out your internet Broadband connections so they work properly. Even if you've handed the contracts to the Presidents' Brother in Law or some other similar arrangement it still has to all work properly. You're not doing yourself any favours by lousy Broadband access and it's stifling economic growth and business. Please share.
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Awesome.
 
Isn't this a great sight? Our lovely planet, completely intact, taken a few hours ago as a new day began: Dec. 22, 2012. Courtesy of NOAA's GOES 15 satellite over the Pacific Ocean.
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This looks like fun. We've just set this up, (well to be fair our Steve did) and if you're reading this then come along to this Community on G+ and join the conversations.
Online Marketing Excellence
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Jeremy Spiller

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If you like digital marketing this is good.
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This Black Friday sounds so much like our "January Sales" here in the UK. Many thousand of people camp out in tents on pavements in the middle of Winter and then scrum down to get through the doors first. 
 
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Why Black Friday Is “Black”

You've probably heard plenty of adults getting excited about Black Friday, but what is it? Black Friday is the day after Thanksgiving and it's not actually a real holiday. However, many people are granted a day off from work. On Black Friday, it is tradition for stores to have a huge sale to help people get started with their holiday shopping. Let's find out a bit more about how Black Friday originally started and how it's changed over time.Contrary to popular belief, Black Friday didn’t derive its name from the idea that the holiday shopping season moves retailers from being “in the red” (experiencing losses) to being “in the black” (showing profits).

The first time that Black Friday was ever mentioned was in reference to a large financial scandal in the United States in 1869. It was only much later by the 1960s that people started using the name "Black Friday" to refer to the day of shopping that follows Thanksgiving. The name actually comes from an accounting reference. When a business is losing money, accountants say that they are in the red. However, once the business starts making a profit, they are known to be back in the black. Since so many people are attracted by the huge discounts on Black Friday, the increase in sales helps businesses to make money. In other words, it helps them to be in the black. Another possible explanation is due to the large amounts of traffic that is caused by shoppers trying to get to the stores. This was especially so in Philadelphia in the 1960s, when the local police there started referring to the incredibly busy shopping day as Black Friday.

When Black Friday first started, stores would open at six o'clock in the morning to let shoppers come in early. They would be greeted by large crowds of shoppers standing outside the doors early in the morning. Eventually, the stores started opening the doors earlier and earlier. Their opening times were pushed up to five o'clock, four, and then even midnight, just after Thanksgiving was over! Shopping on Black Friday can get a little crazy when there are such huge numbers of people inside the stores. Kids especially should be careful and hold on to their parents' hands because they can easily get lost among the crowds.
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Jeremy Spiller

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Recently the school which my daughters attend have announced that it's going to become an Academy. I can't help noticing the worryingly vague wording on the Dept of Education web page about Ofsted Inspections for Academies which is as follows.

'Other than outstanding schools which convert to academies, we expect that other academies will continue to be inspected in the normal way.'

Notice the word 'expect'. This is far from certain and my suspicion is that they know something we don't or aren't telling us the whole truth. Ofsted inspections cost the Government a lot of money and I can hear the politicians now talking about 'reducing budgets through efficient self policing' so we can put the money where it's needed (which we all know is a euphemism for 'nowhere').

I wonder whether it's all a very clever process to get the non-performing schools out of the Ofsted rigour and is all very worrying.
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Jeremy Spiller
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Almost forgot :) The value of a community is of course its members and this one is small at the moment. Of course the size of membership isn't important but the quality of people in the Group and the quality of the conversations in it.

If you have a friend you think will benefit and find this Group useful, please invite them. And if you want to be a Moderator, please step forward. Good Moderation is very valuable as well.  

This Group is here for its members and that's you.
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Jeremy Spiller
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What are your favourite resources for online marketing knowledge. Please share. One of my favourites is the Advertising Age Top150 Blogs here. A large collection of great blogs on the topic.
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I've bookmarked this site just visit it everyday for the buffet of Marketing/Social Media articles. :) 
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Welcome to everyone who has joined so far. Looking forward to talking with you here about all things Online Marketing.
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Thanks for adding.
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My mission to remove email from my life moves on with the adoption of the very excellent Yammer now of course owned by Microsoft. Yammer is extremely good for those conversations that go on throughout the day with your colleagues about stuff.

You can choose to be updated by email but, and here's the good bit, you can choose not to. If you choose not to then you still see when the conversations are updated. For personal stuff there is of course DMing or closed Groups so that deals with that.

The desktop app is a must because then when conversations are happening you see a smal number icon and of course there's real time chat as well and if you don't want to speak face to face or by phone. All very impressive and if like me you are determined to get rid of email in your life or at least all but those items that still absolutely must be sent by email, then this is a very good way to replace much of it.
Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on?
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Ah, maybe I read too much into the "opposite" in your comment - I assumed that the opposite of lurking managers putting people off was active managers putting people off.

Yes, it takes time to spread - my major experience has been with Yammer in large companies, and there it tends to spread job function by job function. Like any social media, people just have to hit the "ah-ha, that's how it makes my working life better" moment. 
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Education
  • Felsted
  • North London
  • Cranfield School of Management
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Male
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Web marketing, training, speaking and consultancy. Family chap.
Introduction

Professor of Digital Marketing at the Hult International Business School, the leading business school in the world. 

Trainer and consultant in digital marketing for Econsultancy the leader in its field and a great team to work with. Very chuffed as I'm Trainer of the Year there; the other Trainers are superb people to know and work with and this truly is an honour.

MD of White Hat Media I work with superb colleagues and brilliant clients such as Microsoft, Toshiba, The NHS, Hitachi, Teletext, The Gym Group and more than 40 others.

Manager of a popular group on LinkedIn called Online Marketing Excellence which is becoming larger every day and is full of excellent people.

I live in Arundel with my wife Karen and two daughters who I adore. As well as spending time with my family and friends and my passion for online marketing, I like to travel, windsurf, walk on the Downs with the dog, play boardgames, read and relax. Also it's about time we had another party, it's been far too long.

Bragging rights
I was using the internet in 1991, three years before the web was launched publicly
Work
Occupation
MD, and Online Marketing Consultant, Trainer and Writer
Employment
  • White Hat Media
    MD, and Online Marketing Consultant, Trainer and Writer, present
  • In the last twenty years Ashmount Research, Clockwork Web and White Hat Media
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Arundel, UK
Previously
Great Bealings, Suffolk, UK - London
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