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Jeremy Smith
Works at JeremySaid
Attended East Carolina University
Lives in Raleigh, NC
273 followers|31,513 views
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Jeremy Smith

Ideas & Approaches  - 
 
What Not to Do: ...

In order to better appeal to the customer, a landing page should not challenge a user’s behavior, but rather should appeal to the user’s existing behavior.
In order to better appeal to the customer, a landing page should not challenge a user’s behavior, but rather should appeal to the user’s existing behavior.
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Jeremy Smith

Discussion  - 
 
Most landing pages are attempting to coerce a potential customer to get, do, buy, change! This, I would argue, is a shortsighted strategy.

Should You Change User Behavior on Your Landing Pages?

http://blog.crazyegg.com/2015/02/17/change-user-behavior-landing-pages/
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Jeremy Smith

Discussion  - 
 
Most conversion optimizers I know aren’t intensely interested in social media. They’re aware of social proof. They use it.

 “Social is for the social media team, but we deal with conversion optimization.”
- I understand that. I’m a conversion optimizer myself, so I have often felt the same way.

But what if I were to tell you that social media is an integral part of conversion optimization?
How do you add sociability to your website? When we interact with social media on landing pages or sites, we develop a deeper and more powerful connection.
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So much of online marketing advice, including conversion optimization, discusses the things that are within our control. 
But then there are the walls — things that we can’t control.
It’s useless to attempt to affect behavior or buying experiences that we can’t change. It's more effective to turn to adjusting the factors we can control.
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Jeremy Smith

Targeting & Segmentation  - 
 
“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.

Perceived value is “the worth that a product or service has in the mind of the consumer.” According to Investopedia, “The consumer’s perceived value of a good or service affects the price that he or she is willing to pay for it.”
How to optimize your discounting strategy online for a better perceived value? What factors affect perceived value price points, page layout, discounts, ...
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A personalized landing page is a sales-focused ecommerce page that is customized with components that are unique to an individual. Such elements of personalization could include the following:

User’s name
User’s organization
User’s gender
User’s geographical location
Size or nature of user’s organization
Industry of the user’s organization
Device of the user
Search method of the user
Onsite history of the user
Topics that are historically of interest to the user

#conversionrateoptimization   #ecommerce  
Personalized landing page is about the individual customer — not the channel, not the segment, not the device, not even the customer’s point in the sales cycle.
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Jeremy Smith

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Why Psychology is Crucial to Conversion Optimization
Conversion optimization has much to do with  understanding psychology and user behavior online.

+Unbounce +ConversionXL 
Conversion optimization, or CRO, is not a series of tricks, techniques, and A/B tests. It is, fundamentally, a branch of psychology.
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Jeremy Smith

Landing Pages  - 
 
What Is Reward Framing?
In the realm of online conversion, reward framing is giving a customer a reward that they will perceive as valuable, which then compels them to convert and become a returning customer.

Everyone seeks reward. Our minds are shaped in such a way that we can’t help but seek reward. 
A rewarded customer is a happy customer, and columnist Jeremy Smith says presenting your rewards strategically is one simple way of improving your conversions.
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Jeremy Smith

Targeting & Segmentation  - 
 
Loyalty programs are awesome, but only if they work.
Today, there are plenty of service providers who are more than willing to maintain your loyalty program on your behalf. Even with the benefit of such loyalty-program businesses, it’s smart to strategize the details of own loyalty program.

CHECKLIST BEFORE CHOOSING A LOYALTY PROGRAM.
It’s not easy or cheap to start a loyalty program, but in most cases, the benefits outweigh the costs. You can gain huge conversions if done right.
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Jeremy Smith

Influence Methodologies  - 
 
A great psychological tactic of influence. It has direct and actionable value for the #conversion  optimizer.

What is the anchoring effect?
...
The anchoring effect happens when people make a decision based on the first information that they encounter.
Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you. If you’re among the bored category, please read on for another 5 sentences (approximately …
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Jeremy Smith

Ideas & Approaches  - 
 
How to Organize a Split Testing Map for the New Year
You’re wanting to start the New Year with a spate of great tests. A/B testing is the way to get results and boost your conversion rates.

But where do you start?

Organization is the missing plank in the bridge to “split testing” success. You want to get across, and experience all those wonderful benefits that everyone talks about, but how the heck do you get from here to there?
...
Split testing is the way to boost your conversion rates. Organizing your split testing is the fastest and most direct way to increase your revenue.
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Powerful Psychological Tactics that Increase User Urgency
Urgency is one of the most powerful psychological tactics in the optimizer’s arsenal. Urgency is one of the things that backs up the whole motive and method of human behavior. If the urgency is there, then response will happen.

So, my question is, how do we increase user urgency?

#neuromarketing   #conversionoptimization  
Urgency is one of the most powerful psychological tactics in the optimizer’s arsenal. Urgency backs up the whole motive and method of human behavior.
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People
In his circles
184 people
Have him in circles
273 people
Jimmy Cartor's profile photo
Jon Parks's profile photo
Luiz Centenaro's profile photo
Patty Briguglio's profile photo
James J. Pepe's profile photo
Rob Laughter's profile photo
Morgan Siem's profile photo
Martin W. Smith's profile photo
Habile Data's profile photo
Education
  • East Carolina University
    Spanish and Business - Marketing, 1992 - 1997
  • Universidad De Las Americas
    Spanish, 1993 - 1994
Basic Information
Gender
Male
Story
Tagline
CEO JeremySaid. Conversion Consultant. Web Psychology. Landing Page Optimizer
Introduction
I am a Google Certified Trainer and an online marketing and conversion consultant. My focus is online user behavior and what makes users click, buy or convert. I work with corporate marketers to change the focus from rankings and click-thru's to more leads and bottom line revenue increases.
Work
Occupation
Founder and CEO of JeremySaid. Conversion Consultant. Certified Google Instructor.
Skills
Conversion Optimization, PPC, SEO and overall Internet Marketing Solutions. Instructor of everything Google
Employment
  • JeremySaid
    Owner, 2009 - present
  • Twine Interactive
    CEO, 2006 - 2009
  • Digital Interactive Systems Corporation
    CMO/CTO, 2003 - 2006
  • IBM
    Solutions Architect and Marketing Professional, 1997 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Raleigh, NC
Links
Other profiles
Contributor to
Jeremy Smith's +1's are the things they like, agree with, or want to recommend.
The 3 Reasons that People Click On Your CTA Buttons -
www.jeremysaid.com

CTA buttons are a core issue of conversion optimizations. It's important to understand: Why do people click? and How can we make it happen m

11 Psychological Barriers Hurting Your Landing Page Conversions -
www.jeremysaid.com

What are today's most common psychological barriers to landing page conversions?... Here is a check-list to identify your landing page's psy

How to Apply Cialdini’s 6 Principles of Influence to Your Website -
www.jeremysaid.com

What are the Six Principles of Influence?... How to Apply Cialdini’s Principles to Increase Conversions? From landing page design, to brandi

ASPE Training
plus.google.com

Real Training. Real world. Real skills. Real results.

2014 AdWords Wishlist
searchenginewatch.com

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we

Memory Care Renton, WA | Chateau Valley Center
www.chateau-valley-center.com

Chateau Valley Center provides Alzheimer's, dementia and memory care in Renton, WA in a secure environment with a caring staff.

This is definitely one of my favorite restaurants. I was only turned onto this place recently, but we can't stay away. Everything we have tried here is fantastic. Its also nice that the owner comes up and greats you and even hangs around and talks if you are up for conversation. As far as specifics on the food, the tacos are fantastic and very reminisce of tacos from Mexico. I especially like being able to go on Thursday's when you can get real home made chicken Tamales. They only make about 35 orders or so, so in order to eat them you need to get there pretty early. Also, one of my favorites is called El Platano which is a entire plantain with steak and chipotle salsa. It comes with a form of black beans and cheese and cilantro. It's absolutely fantastic and a fan favorite from what I understand. I can't say enough good things about this place. There is also a human mannequin above the door as you walk in. She moves and shakes the tambourine as she gets tips. It's always funny to watch adults and kids try to figure out what is going on. Lots of fun.
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Public - a year ago
reviewed a year ago
I always get the steak tacos here as they soak and marinate the steak for 24 hours which makes it incredibly soft. I have never had ad bad meal here and is one of the closets places to having authentic mexican food. They do a good job of replicating some of the main dishes that you find in Mexico with a touch of American flare. The decor is out of this world and feels like a hole in the wall, which is great. Bar area is really small and the restaurant is typically only lit by candles. The one thing I always notice here is that the servers are running around like crazy all the time which I have seen people complaining about the service. Most of the time on Thursday through Saturday there is a wait to eat, so the food must be pretty good. There isn't a million items on the menu like most of the other chain restaurants. I think they do a really good job in presentation and preparation of food.
• • •
Public - a year ago
reviewed a year ago
Dogtopia is fantastic. Diane is awesome and always greats us with a smile. Our dog loves to go there and when we say Dogtopia out loud he runs to the car. We have had to leave him there overnight on some occasions, but we are also able to take him just for a day visit if we have to be gone all day. It tires him out and he loves it. When we pull up to the front door he is already trying to get out of the car, barking and wanting to get in the front door. Everyone who works there is very friendly and very knowledgeable about how to treat the dogs and how to take care of them. We love to go and we will definitely be taking the dog back.
• • •
Public - a year ago
reviewed a year ago
Great place to go and hang out and have some bar food and drinks. Cool pool table in the back. All in all the food was pretty good here. Service was friendly and there was plenty of room. The fries are supposed to be their signature piece and are fantastic as well. I would definitely go back to this place.
Public - a year ago
reviewed a year ago
12 reviews
Map
Map
Map
Mez is a pretty good place to eat. When you walk in the door it feels upscale and much like an El Torito from the west coast. The tables are big and wide open and the bar area is really nice to hang out at before you get a table. The guacamole is great and the tacos they have are outstanding. All in all this place is a really cool trendy mexican food restaurant.
Public - a year ago
reviewed a year ago
We really love to go here, especially on Wednesday with half price apple martinis. It's a great day for dinner and a movie on a budget. I have only had one bad experience with the food not tasting very good at all, but most of the time, the food is really good and there is plenty of choices between fish, pasta, meat or pizza. They have a fantastic patio area with heaters and several nights a week they have live music, which is great to hang out to, have a drink, eat dinner and listen to music. Overall we love going here and will definitely return.
• • •
Public - a year ago
reviewed a year ago
The slices of pizza are pretty good, but service is hit or miss. Most of the other food surrounding pasta is just ok as well. There are some dips and sauces that are different and worth trying. Great place to watch a game and hang out though.
Public - a year ago
reviewed a year ago