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Jeremy Smith
Works at JeremySaid
Attended East Carolina University
Lives in Raleigh, NC
337 followers|45,569 views
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Jeremy Smith

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Five Powerful Ways to Influence Your Customers Through Psychology
The goal of this session will be to facilitate conversion optimizers, like yourselves, to find the most effective way of directly connecting with web users (your customers) across all platforms and raise your revenue through strategy and knowledge not quick/simple tactics.

APRIL 20 AT 3PM EST
https://conversionworld.co
#CROworld   #Consumerpsychology  
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Bobby Cavian's profile photo
 
Mr Smith, Is it possible to contact you for business inquiry?

Thanks
Bobby
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Jeremy Smith

Websites  - 
 
How can choice supportive bias increase your conversion rates?
The big idea behind the choice supportive bias is that people will try to convince themselves that they made the right decision.

Whatever you can do to reinforce this belief will work to your favor. The beautiful thing is, the choice-supportive bias appears as a potential ally nearly everywhere you turn. There are ways to apply it in email marketing, checkout pages, pricing pages, landing page, CTAs, headlines, and just about everywhere else.
The choice-supportive bias appears as a potential ally nearly everywhere you turn. There are ways to apply it in email marketing, checkout pages, pricing pages, landing page, CTAs, headlines, and just about everywhere else.
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Jeremy Smith

Landing Pages  - 
 
How to use this article

I’ve organized the biases in a list below. Each bias has three sections.

~The first line (numbers) tells you the name of the bias. It’s probably not going to make much sense until you read the explanation.

~The first bullet, “defined,”, tells you what the bias is and how it affects people’s thinking. I am indebted to Wikipedia both for the origin of this list and the wording of the explanations. Some definitions are theirs. All explanations are mine.

~In the second bullet, explained, I provide a brief explanation of how this bias influences marketing and/or conversion optimization.

~Reading the list. You would do well to at least skim this list. You probably aren’t going to remember the name and definition of every cognitive bias. What you will possess after reading this article is an intuitive recognition that cognitive biases exist in yourself and others. Furthermore, you will begin to understand how these cognitive biases affect online marketing and conversion optimization.

~Finally, you may wish to bookmark this page. You’ll find yourself thinking, “Ooh, I’m detecting a cognitive bias! What was it again?” Pop onto this page, and you’ll find your definition, explanation, and links for further study.
Human behavior is affected by built-in biases. Learn how these cognitive biases in your customers can improve your conversion optimization.
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Jeremy Smith

Mobile Marketing  - 
 
The Ecommerce’s Data-Driven Guide to Mobile Conversion Success
This article is data-heavy. Sorry about that. But I needed to get the message across, and do so in the most compelling way that I know how.

If you snooze on mobile, you’re going to lose. Mobile marketing success doesn’t come automatically just because you have a responsive site. Mobile marketing takes intentionality and hard work.

It’s time to pay attention to mobile success.
The 7 most devastatingly important pieces of information on mobile conversions. Mobile marketing doesn’t happen just because you have a responsive site.
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Jeremy Smith

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To improve conversion, you first need to understand the mind of your customer.  Take your optimization tactics to the next level by pairing conversion and psychology in this FREE online hangout!

Reasons to Join the Fun:
1. Get your questions answered from leading experts.
2. Learn psychology insights for persuading decisions.
3. Claim some free goodies to use with your projects.
4. Gain actionable takeways to test immediately.

#CRODAY

CRO PSYCHOLOGY EXPERT PANELISTS:
+Talia Wolf +Bart Schutz +Angie Schottmuller +André Morys +Jeremy Smith 
This Hangout On Air is hosted by Jeremy Smith. The live video broadcast will begin soon.
Q&A
Preview
Live
CRO Day – How to Convert More Customers Using Psychology
Thu, April 9, 11:00 AM
Hangouts On Air - Broadcast for free

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2 comments
 
Thanks guys for the fun webinar and for answering the question!
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Jeremy Smith

Strategy  - 
 
Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?
Hyperbolic discounting happens when people would rather receive $5 right now than ten bucks in a month. That’s it. People value the immediacy of time over the higher value of money.
Hyperbolic discounting happens when people would rather receive $5 right now than ten bucks in a month. That’s it. People value the immediacy of time over the higher value of money.
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Is this why it makes financial sense for companies to offer lucrative rebates in which you have to mail in the form and wait months for the check?
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Jeremy Smith

Shared publicly  - 
 
Check us out this THURSDAY, April 9, 2015.
#CRODAY  
 
To improve conversion, you first need to understand the mind of your customer.  Take your optimization tactics to the next level by pairing conversion and psychology in this FREE online hangout!

Reasons to Join the Fun:
1. Get your questions answered from leading experts.
2. Learn psychology insights for persuading decisions.
3. Claim some free goodies to use with your projects.
4. Gain actionable takeways to test immediately.

#CRODAY

CRO PSYCHOLOGY EXPERT PANELISTS:
+Talia Wolf +Bart Schutz +Angie Schottmuller +André Morys +Jeremy Smith 
This Hangout On Air is hosted by Jeremy Smith. The live video broadcast will begin soon.
Q&A
Preview
Live
CRO Day – How to Convert More Customers Using Psychology
Thu, April 9, 11:00 AM
Hangouts On Air - Broadcast for free

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Jeremy Smith

Discussion  - 
 
What is the Value of Personalized Advertising?
First, let’s make sure we understand the whole point of the discussion. What exactly are we talking about here?

You may know it by the term “retargeting.” Retargeting or personalized advertising is a way for advertisers to recapture a customer who visits their site (but doesn’t purchase). Retargeting can track all kinds of user behavior using lightweight Javascript codes.
The latest rage in marketing is personalized advertising, a.k.a., retargeting. It has outstripped paid search and SEO as the most sought-after marketing technique around. It demonstrates the pinnacle of marketing …
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Jeremy said it right! Retargeting is key! Great article!
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Jeremy Smith

E-commerce  - 
 
What does this all mean in an ecommerce setting?
Creating a habit-forming website doesn’t necessarily follow the clean loop that we examined in the previous section. Things are a lot more fluid. Trigger, action, reward, and investment get jumbled together in a sort of casserole of goodness that prompts habit-forming responses.

Nonetheless, there are a few features that stand out as being important to a habit-forming website.
+BuzzFeed +Audible  #webpsychology   #customerexperience  
When someone does something over and over again, it usually means that they are visiting, becoming invested, spending money, and turning into a customer, and a repeat customer, and a repeating repeat customer.
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Jeremy Smith

Targeting & Segmentation  - 
 
How to Use the Decoy Effect to Help Buyers Choose the Right Option

It is possible through some psychological savvy to compel people to take action on the pricing option that you prefer.

#web psychology 
The decoy effect affects the way you buy products and purchase periodical subscriptions. It's a powerful and true, and you should start using it as soon as possible.
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Jeremy Smith

Landing Pages  - 
 
Five Conversion Boosters That You’re Not Using (and Should Be)

If you’ve identified an area of potential improvement, make this the year that you turn things around. You can boost your conversion rates. But it just may require you to do a few things differently.

Pick one...
#personalization   #psychology  
Make this the year that you turn things around. Identify an area of potential improvement using these conversion boosters as a checklist.
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Good advice!
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Jeremy Smith

Ideas & Approaches  - 
 
What Not to Do: ...

In order to better appeal to the customer, a landing page should not challenge a user’s behavior, but rather should appeal to the user’s existing behavior.
In order to better appeal to the customer, a landing page should not challenge a user’s behavior, but rather should appeal to the user’s existing behavior.
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Have him in circles
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Education
  • East Carolina University
    Spanish and Business - Marketing, 1992 - 1997
  • Universidad De Las Americas
    Spanish, 1993 - 1994
Basic Information
Gender
Male
Story
Tagline
CEO JeremySaid. Conversion Consultant. Web Psychology. Landing Page Optimizer
Introduction
I am a Google Certified Trainer and an online marketing and conversion consultant. My focus is online user behavior and what makes users click, buy or convert. I work with corporate marketers to change the focus from rankings and click-thru's to more leads and bottom line revenue increases.
Work
Occupation
Founder and CEO of JeremySaid. Conversion Consultant. Certified Google Instructor.
Skills
Conversion Optimization, PPC, SEO and overall Internet Marketing Solutions. Instructor of everything Google
Employment
  • JeremySaid
    Owner, 2009 - present
  • Twine Interactive
    CEO, 2006 - 2009
  • Digital Interactive Systems Corporation
    CMO/CTO, 2003 - 2006
  • IBM
    Solutions Architect and Marketing Professional, 1997 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Raleigh, NC
Links
Other profiles
Contributor to
Jeremy Smith's +1's are the things they like, agree with, or want to recommend.
The 3 Reasons that People Click On Your CTA Buttons -
www.jeremysaid.com

CTA buttons are a core issue of conversion optimizations. It's important to understand: Why do people click? and How can we make it happen m

11 Psychological Barriers Hurting Your Landing Page Conversions -
www.jeremysaid.com

What are today's most common psychological barriers to landing page conversions?... Here is a check-list to identify your landing page's psy

How to Apply Cialdini’s 6 Principles of Influence to Your Website -
www.jeremysaid.com

What are the Six Principles of Influence?... How to Apply Cialdini’s Principles to Increase Conversions? From landing page design, to brandi

ASPE Training
plus.google.com

Real Training. Real world. Real skills. Real results.

2014 AdWords Wishlist
searchenginewatch.com

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we

Memory Care Renton, WA | Chateau Valley Center
www.chateau-valley-center.com

Chateau Valley Center provides Alzheimer's, dementia and memory care in Renton, WA in a secure environment with a caring staff.

I travel a lot, been all over the US & many parts of the world and I always love to check out cigar shops. I live 10 minutes from K&S and I have to say it's hands down one of the best cigar shops that I have ever been into. From the prices, to the selection you can't beat it. Not to mention, it's by far the best customer service you can get. Every time I go in there I feel welcome. I don't know about you, but a lot of other places I have been to, I walk into one and I feel like they look at me and say "who is this guy". You can probably find any cigar online and maybe even save a few bucks if you try really hard. However, if you are a beginner just looking for something to try or even a seasoned cigar smoker, this shop is the place to go. Scott knows everything there is to know about cigars and can help you find exactly what you need or even if you are looking to try something new. He is so nice and easy going and knows so much about this stuff that he will never steer you in the wrong direction. The other thing is, there is a HUGE selection of cigars in his humidor. It's amazing. Don't waste your time going anywhere else. This is the place to get a great cigar at a great price. One more awesome thing. He has a room where you can smoke them as well. Often times he will sit down and smoke one with you and tell you all sorts of stories about cigars. You just don't find that kind of care/customer service anywhere you go.
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Public - 4 months ago
reviewed 4 months ago
This is definitely one of my favorite restaurants. I was only turned onto this place recently, but we can't stay away. Everything we have tried here is fantastic. Its also nice that the owner comes up and greats you and even hangs around and talks if you are up for conversation. As far as specifics on the food, the tacos are fantastic and very reminisce of tacos from Mexico. I especially like being able to go on Thursday's when you can get real home made chicken Tamales. They only make about 35 orders or so, so in order to eat them you need to get there pretty early. Also, one of my favorites is called El Platano which is a entire plantain with steak and chipotle salsa. It comes with a form of black beans and cheese and cilantro. It's absolutely fantastic and a fan favorite from what I understand. I can't say enough good things about this place. There is also a human mannequin above the door as you walk in. She moves and shakes the tambourine as she gets tips. It's always funny to watch adults and kids try to figure out what is going on. Lots of fun.
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Public - a year ago
reviewed a year ago
Mez is a pretty good place to eat. When you walk in the door it feels upscale and much like an El Torito from the west coast. The tables are big and wide open and the bar area is really nice to hang out at before you get a table. The guacamole is great and the tacos they have are outstanding. All in all this place is a really cool trendy mexican food restaurant.
Public - a year ago
reviewed a year ago
We really love to go here, especially on Wednesday with half price apple martinis. It's a great day for dinner and a movie on a budget. I have only had one bad experience with the food not tasting very good at all, but most of the time, the food is really good and there is plenty of choices between fish, pasta, meat or pizza. They have a fantastic patio area with heaters and several nights a week they have live music, which is great to hang out to, have a drink, eat dinner and listen to music. Overall we love going here and will definitely return.
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Public - a year ago
reviewed a year ago
13 reviews
Map
Map
Map
I always get the steak tacos here as they soak and marinate the steak for 24 hours which makes it incredibly soft. I have never had ad bad meal here and is one of the closets places to having authentic mexican food. They do a good job of replicating some of the main dishes that you find in Mexico with a touch of American flare. The decor is out of this world and feels like a hole in the wall, which is great. Bar area is really small and the restaurant is typically only lit by candles. The one thing I always notice here is that the servers are running around like crazy all the time which I have seen people complaining about the service. Most of the time on Thursday through Saturday there is a wait to eat, so the food must be pretty good. There isn't a million items on the menu like most of the other chain restaurants. I think they do a really good job in presentation and preparation of food.
• • •
Public - a year ago
reviewed a year ago
Dogtopia is fantastic. Diane is awesome and always greats us with a smile. Our dog loves to go there and when we say Dogtopia out loud he runs to the car. We have had to leave him there overnight on some occasions, but we are also able to take him just for a day visit if we have to be gone all day. It tires him out and he loves it. When we pull up to the front door he is already trying to get out of the car, barking and wanting to get in the front door. Everyone who works there is very friendly and very knowledgeable about how to treat the dogs and how to take care of them. We love to go and we will definitely be taking the dog back.
• • •
Public - a year ago
reviewed a year ago
Great place to go and hang out and have some bar food and drinks. Cool pool table in the back. All in all the food was pretty good here. Service was friendly and there was plenty of room. The fries are supposed to be their signature piece and are fantastic as well. I would definitely go back to this place.
Public - a year ago
reviewed a year ago