How to use this article
I’ve organized the biases in a list below. Each bias has three sections.
~The first line (numbers) tells you the name of the bias. It’s probably not going to make much sense until you read the explanation.
~The first bullet, “defined,”, tells you what the bias is and how it affects people’s thinking. I am indebted to Wikipedia both for the origin of this list and the wording of the explanations. Some definitions are theirs. All explanations are mine.
~In the second bullet, explained, I provide a brief explanation of how this bias influences marketing and/or conversion optimization.
~Reading the list. You would do well to at least skim this list. You probably aren’t going to remember the name and definition of every cognitive bias. What you will possess after reading this article is an intuitive recognition that cognitive biases exist in yourself and others. Furthermore, you will begin to understand how these cognitive biases affect online marketing and conversion optimization.
~Finally, you may wish to bookmark this page. You’ll find yourself thinking, “Ooh, I’m detecting a cognitive bias! What was it again?” Pop onto this page, and you’ll find your definition, explanation, and links for further study.