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Jeremy Smith
CEO JeremySaid. Conversion Optimization & Analytics Consulting
CEO JeremySaid. Conversion Optimization & Analytics Consulting

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Five Powerful Ways to Influence Your Customers Through Psychology
The goal of this session will be to facilitate conversion optimizers, like yourselves, to find the most effective way of directly connecting with web users (your customers) across all platforms and raise your revenue through strategy and knowledge not quick/simple tactics.

#CROworld   #Consumerpsychology  

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Check us out this THURSDAY, April 9, 2015.
To improve conversion, you first need to understand the mind of your customer.  Take your optimization tactics to the next level by pairing conversion and psychology in this FREE online hangout!

Reasons to Join the Fun:
1. Get your questions answered from leading experts.
2. Learn psychology insights for persuading decisions.
3. Claim some free goodies to use with your projects.
4. Gain actionable takeways to test immediately.


+Talia Wolf +Bart Schutz +Angie Schottmuller +André Morys +Jeremy Smith 

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How can choice supportive bias increase your conversion rates?
The big idea behind the choice supportive bias is that people will try to convince themselves that they made the right decision.

Whatever you can do to reinforce this belief will work to your favor. The beautiful thing is, the choice-supportive bias appears as a potential ally nearly everywhere you turn. There are ways to apply it in email marketing, checkout pages, pricing pages, landing page, CTAs, headlines, and just about everywhere else.

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What is the Value of Personalized Advertising?
First, let’s make sure we understand the whole point of the discussion. What exactly are we talking about here?

You may know it by the term “retargeting.” Retargeting or personalized advertising is a way for advertisers to recapture a customer who visits their site (but doesn’t purchase). Retargeting can track all kinds of user behavior using lightweight Javascript codes.

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How to use this article

I’ve organized the biases in a list below. Each bias has three sections.

~The first line (numbers) tells you the name of the bias. It’s probably not going to make much sense until you read the explanation.

~The first bullet, “defined,”, tells you what the bias is and how it affects people’s thinking. I am indebted to Wikipedia both for the origin of this list and the wording of the explanations. Some definitions are theirs. All explanations are mine.

~In the second bullet, explained, I provide a brief explanation of how this bias influences marketing and/or conversion optimization.

~Reading the list. You would do well to at least skim this list. You probably aren’t going to remember the name and definition of every cognitive bias. What you will possess after reading this article is an intuitive recognition that cognitive biases exist in yourself and others. Furthermore, you will begin to understand how these cognitive biases affect online marketing and conversion optimization.

~Finally, you may wish to bookmark this page. You’ll find yourself thinking, “Ooh, I’m detecting a cognitive bias! What was it again?” Pop onto this page, and you’ll find your definition, explanation, and links for further study.

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The Ecommerce’s Data-Driven Guide to Mobile Conversion Success
This article is data-heavy. Sorry about that. But I needed to get the message across, and do so in the most compelling way that I know how.

If you snooze on mobile, you’re going to lose. Mobile marketing success doesn’t come automatically just because you have a responsive site. Mobile marketing takes intentionality and hard work.

It’s time to pay attention to mobile success.

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What does this all mean in an ecommerce setting?
Creating a habit-forming website doesn’t necessarily follow the clean loop that we examined in the previous section. Things are a lot more fluid. Trigger, action, reward, and investment get jumbled together in a sort of casserole of goodness that prompts habit-forming responses.

Nonetheless, there are a few features that stand out as being important to a habit-forming website.
+BuzzFeed +Audible  #webpsychology   #customerexperience  
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