Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile
- and why you
During this week’s Code/Mobile Conference in Half Bay Moon, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices.
Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service (http://tgcafe.it/1tCe0j9
)So why should you care?
Assume that roughly half of your YouTube audience watches your videos on mobile devices.
Assuming your videos have a call-to-action built in (check out my full review, join my email list, read more on my blog
), your viewers will be clicking over to your website.
What will they see? A mobile friendly site? Or an unreadable mobile mess?
Did you hear that Facebook Wants to Host Linked Articles Rather Than Redirect Users to Mobile Websites http://tgcafe.it/1FQlJPQ
because it doesn't want to redirect traffic to non-mobile friendly sites (among other things)?
Have you noticed how much stress Google has been putting on mobile user experience/rankings lately?
So much so that they have added Mobile Usability Errors to Webmaster Tools http://tgcafe.it/1zfuCRd
Your audience is going mobile. It's here. Are you ready?
Start now - read this excellent post by +Greg Hickman
at +Jon Morrow
. And tell him I said Hi! #mobilemarketing #mobiletraffic