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Jeremy Leon
Worked at Groupon ANZ
Attended University of Sydney
Lives in Brooklyn, New York
1,362 followers|842,096 views
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Jeremy Leon

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#FACBEOOK  Can hit people in over 120 countries on #mobile !
 
Unilever's CMO said he can't reach 100 countries with a mobile video ad. We say: why not, try Facey!
By @jasonwstein Last week Unilever CMO Keith Weed spoke to Jack Marshall at the WSJ and shared his frustration with the mobile + social advertising ecosystem. I agree that it can be convoluted, it’s why we exist and why I started an agency: to handle both content creation and media buying in real time, in one place. Since Keith and LS are clearly on the same page, we wanted to help him with his most specific problem: “I ask you all to t...
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Jeremy Leon

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#Facebook  CPMs are rising! No need to panic!
 
HOLD ONTO YOUR BUTTS -- Facey CPMs are rising! But good content can solve all dat! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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Jeremy Leon

Facebook  - 
 
Is anyone else feeling the increase in Facebook  newsfeed CPMs? We are! There's a way to get around it though, MAKE GOOD CONTENT! If you have high CTRs, you have a higher quality score and Facebook will reward you with lower CPMs! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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Thanks for sharing +Jeremy Leon! 
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Jeremy Leon

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#Facebook  website custom audiences are here! FBX, take a seat!
 
Have you guys seen #Facebook's website custom audiences? They're amazing! I wrote a bit about their advantages over FBX here http://tumblr.247laundryservice.com/post/74076327974/facebook-web-custom-audiences-its-real-and-its

Have a look in your Ad Manager Audiences section and see if you've been given access!
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Jeremy Leon

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This is huge. The ability to turn #Googleplus  posts into web display ads? G+ is BACK!
 
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate
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Jeremy Leon

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Facebook can and does drive sales!
 
To those who say Facebook can't drive sales, read this! We saw a 15:1 return on our Facebook ad spend on #CyberMonday  across multiple clients! It's all about ad optimization, awesome content and perfect targeting - if you aren't always testing, you're not always learning! http://tumblr.247laundryservice.com/post/69220035502/the-story-of-black-friday-cyber-monday-and-a-facebook
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Cool article +Jeremy Leon ! I shared it ofcourse.
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Jeremy Leon

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There is literally not a single logo in this video (except when the shoes are organically in frame)!
 
#Vans  just released this pretty amaze/subtle piece of #contentmarketing  . THAT'S HOW IT'S DONE!!!
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The logo covers up his....in the newspaper scene. 
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Jeremy Leon

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Is anyone else feeling the increase in Facebook  newsfeed CPMs? We are! There's a way to get around it though, MAKE GOOD CONTENT! If you have high CTRs, you have a higher quality score and Facebook will reward you with lower CPMs! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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Jeremy Leon

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We're nominated for #BestMidSizedAgency  in the Shorty Awards! I'd super appreciate it if you guys could click this link and click the share buttons to help us win! <3 YOUUUUUU!
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Jeremy Leon

Facebook  - 
 
Have you guys seen #Facebook's website custom audiences? They're amazing! I wrote a bit about their advantages over FBX here http://tumblr.247laundryservice.com/post/74076327974/facebook-web-custom-audiences-its-real-and-its

Have a look in your Ad Manager Audiences section and see if you've been given access!
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Jeremy Leon

Google Plus  - 
 
The ability to turn #googleplus  posts into web display ads using +Post Ads is sososososo big!
 
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate
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Stéphanie Erné's profile photoKarol Taylor's profile photo
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Jeremy Leon

Facebook  - 
 
To those who say Facebook can't drive sales, read this! We saw a 15:1 return on our Facebook ad spend on #CyberMonday  across multiple clients! It's all about ad optimization, awesome content and perfect targeting - if you aren't always testing, you're not always learning! http://tumblr.247laundryservice.com/post/69220035502/the-story-of-black-friday-cyber-monday-and-a-facebook
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Jeremy Leon's profile photoMaxwell Smith's profile photoKorinne M Jackman's profile photo
 
Quite a bit to chew on here
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People
In his circles
1,018 people
Have him in circles
1,362 people
Joyce Lee's profile photo
Orlando Costa's profile photo
Samarcanda065551's profile photo
Dagmara Mach's profile photo
Bryan Van Slyke's profile photo
Ross Quintana's profile photo
Sam Richardson's profile photo
Prester Dan's profile photo
EO Tan's profile photo
Work
Occupation
Social Strategist at Laundry Service
Skills
Social Media Marketing, Community Management, Social Media Strategy, Content Marketing
Employment
  • Groupon ANZ
    Social Media Manager, 2013 - 2013
    In this role I was tasked with taking complete ownership of Groupon Australia & New Zealand's social media channels. I was given creative control over the type of content delivered and was tasked with the overhaul of the company's online brand and personality. A focus on ROI is always at the forefront, as such I concurrently met engagement targets, while maintaining a positive ROI.
  • Present Company
    SM Community Manager, 2011 - 2013
    As Community Manager at Present Company, I was responsible for the development of social strategy, management of online communities on multiple social platforms, optimisation of paid social media advertising and the strategic use of online channels to deliver key messages and facilitate engagement. Working with both large international clients in conjunction with smaller local clients has provided me with varied experience that has allowed me to flourish and thrive in any social role.
  • All The Perks
    Marketing Co-ordinator, 2011 - 2011
    In this position I was required to develop internal and external marketing and public relations strategies for clients and internally. This position is extremely fast-paced and allowed me to showcase my ability in multiple fields simultaneously.
  • Department of Human Services
    Public Affairs Officer, 2009 - 2011
    My role in this position was to work with the Diverse Audiences Communications Team to create both external and internal communications material targeted towards Indigenous Australians and Indigenous & mainstream media. This required an adaptation of my communications strategies to a number of very diverse target audiences, which has further developed my communications ability.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn, New York
Previously
Sydney
Links
Other profiles
Contributor to
Story
Tagline
Social Media guy from Sydney breakin' hearts one Like/tweet/+1 at a time. I write things about the industry at http://www.someteor.co
Introduction
I'm the social media guy @ Groupon ANZ currently. I was the social media guy @ a digital agency previously. I've worked on awesomely insane brands like Red Bull, Foxtel, Max Brenner, Pringles & Bacardi. If you need social media/online marketing advice, I'm always happy to help!


Bragging rights
Have a complete Pokedex
Education
  • University of Sydney
    Media and Communications, 2007 - 2011
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
November 1
Relationship
Single
Jeremy Leon's +1's are the things they like, agree with, or want to recommend.
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