On the other hand, when social conservatives get elected to office and start legislating said hate and intolerance the reaction is quite different. You see, outside the conservative media bubble people can find social conservative values disconcerting, or intrusive, if not downright offensive.
Take Indiana's "Freedom of Religion Act" for instance. I'd like to point out "freedom of religion" is a US Constitutional right, we don't need Indiana's help to get there; we've been there for more than 200 years now. What the social conservative majority in the Indiana state legislature have done is legislate a way for businesses to not serve gay customers if they don't want to (under the guise of religious beliefs). The backlash has been swift and decisive. George Takei, Hillary Clinton, Apple, Yelp, Angie's List, NCAA, the Indiana Pacers (the list goes on) have all spoken out against the new law and many have called for an economic boycott of the state.
Every Republican running for higher office will now be asked publicly how they stand on gay rights. The poor bastards will be torn between the mouth-foaming social conservative crowd and the "rest of the country".
Playing off social conservative hate and intolerance works great if all you want are some media ratings. Hell you might even be able to get elected spewing that crap, but that is where the fairy tale ends. When your values of hate and intolerance start making their way into our law books, well that's where most people tend to draw the line. Ironic these people think they are protecting their religion of love and forgiveness, by legislating bigotry and prejudice.
and also happy 'tater' day