Found this today while reading old mail:

+Mark Shuttleworth "We would rather have one super smooth way to get things done, than 50 rougher ways to get things done. This is a bit like the core design value of Python: have one clear way to get something done. It's why I called the company Canonical: find the cleanest, clearest way to do XYZ. And the project is called Ubuntu because it's about humanity in the mass, and the values which support that, rather than about individuals (who were empowered by Linux long before we came along)."
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