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Jenny Halasz
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Jenny Halasz

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My take on the news that Google Penguin won't roll out in 2015.
Google told us today that the “penguins won’t march again” this year. Marching is a pretty good description, since marching implies a regimented, formalize
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Amen to that, +Burt French​!
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Jenny Halasz

Technical Audits  - 
 
Can anyone confirm/deny the following regarding implementation of hreflang tags for a multinational organization?

We are using the x-default tag to identify the US .com site as the default. Do we also need the hreflang=en default to .com, or is it assumed because of the x-default? The use case would be a South African visitor that spoke English for example. We don't have a site specific to SA, but assume that user would prefer UK english over US, and don't want to force them to US if Google would choose UK based on their personal settings.

The reason I ask is that I thought I remembered +Maile Ohye say that both were not needed and could potentially cause confusion. Appreciate the help!
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Here is the google documentation specific to the x-default:

http://googlewebmastercentral.blogspot.com/2013/04/x-default-hreflang-for-international-pages.html

The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex.
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The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is the default page when no other page is better suited. For example, it would be the page our algorithms try to show French-speaking searchers worldwide or English-speaking searchers on google.ca.



I think you are partially correct to say you can use this as your default homepage but you aren't specifying a default language homepage. It is a bit semantic and I can see how you would look at it your way.
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Jenny Halasz

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Ok, that's awesome. Nicely done.
 
1,760,816 Organic Views and Counting

This PPC ad from Samsung made the homepage of Reddit today: http://www.reddit.com/r/funny/comments/345hrk/nice_try_samsung/

Great example of how a creative ad can drive earned media and organic visibility.
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Jenny Halasz

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This was a fun session last week at #SMX  San Jose.
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Jenny Halasz

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This might possibly be the best explanation of the importance of net neutrality ever. Brought to you by The Oatmeal. Read it and share it. http://theoatmeal.com/blog/net_neutrality
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Jenny Halasz

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Playing with a monarch butterfly on his migration...
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Jenny Halasz

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Can anyone confirm/deny the following regarding implementation of hreflang tags for a multinational organization?

We are using the x-default tag to identify the US .com site as the default. Do we also need the hreflang=en default to .com, or is it assumed because of the x-default? The use case would be a South African visitor that spoke English for example. We don't have a site specific to SA, but assume that user would prefer UK english over US, and don't want to force them to US if Google would choose UK based on their personal settings.

The reason I ask is that I thought I remembered +Maile Ohye say that both were not needed and could potentially cause confusion. Appreciate the help!
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I don't use the x-hreflang, because I don't use auto-redirects or a language selectors homepage.

" For language/country selectors or auto-redirecting homepages, you should add an annotation for the hreflang value "x-default" as well "

From experience I can tell that the ccTLD's do their magic (and have the .com for the rest of the world, for example). So if that works, you can do the hreflang as an addition to make sure.
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Jenny Halasz

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Friends don't let friends write junk.
Do you offer link building? This question makes me sad. The answer is no. If your goal is to get links, I will not help you. Read why.
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I couldn't find a great explanation of how search engines work with regard to links, so I wrote my own.
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HOT SEO Job in Raleigh! This is a great opportunity I'm helping with for +ROI Revolution, Inc.  They are building an SEO team and are looking for Strategists. The company offers fully paid medical benefits, 401k, flexible work hours, and lots of great perks. This is a position with a ton of growth potential for the right candidate. Apply, share, and feel free to contact me if you have questions about it.
http://www.roirevolution.com/careers/SEO-strategist.php
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Haha- will do!
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Jenny Halasz

Hangouts on Air  - 
 
+John Mueller I have a question about something you said in the last hangout, if you have a minute.

When talking about widget based links, you said with widgets, Google "thinks people were embedding the link because they didn't realize it was a link". What about in the case of a seal program? I have a client I'm working with that has thousands of sites in their network. They proudly display a seal  showing that they work with my client and it usually links directly to their business listing. Most of these links are older and don't have nofollow on them. Does my client need to contact all these website owners and ask them to nofollow these links?

Thanks in advance for any help you can provide.
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I appreciate everyone's feedback, but I really want to hear what +John Mueller​ has to say.
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Search geek. Love my family, my friends, my work, and my hometown
Introduction

Jenny Halasz uses her 13 years of experience in all aspects of online marketing to develop technical and content strategies for clients, lead workshops and training, and speak and blog about all things search. She's worked with dozens of top companies including Motorola, Lowe's Home Improvement, SAP, Four Seasons, Humana, Black & Decker, and CitiBank.

With experience in organic and paid search marketing, social, usability, conversion optimization, affiliate, and analytics, Jenny's experiences both in an agency environment and as an in house marketer ensure that she understands the big picture of any client's marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of our clients' businesses.

A well known industry speaker and blogger, Jenny has produced dozens of articles over the years and has spoken at SMX, SES, Conversion Conference and Internet Summit. She's an active twitter user, and is always willing to debate the finer points of marketing strategy with a fellow tech geek.

Jenny graduated cum laude with a degree of her own design - since most people didn't know what search was - (Marketing and Mass Communication) from NC State University. She lives in Raleigh, NC with her husband and two sons. Read more at http://www.linkedin.com/in/jennyhalasz or follow Jenny on Twitter @jennyhalasz.

Jenny Halasz's +1's are the things they like, agree with, or want to recommend.
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I used POUR for a 40th birthday party last weekend, and cannot say enough good things about the service! The bartender did a great job, was friendly, helpful, and kind. She handled some unsavory behavior from one of my guests with total professionalism. Jana helped me set up and stage the bar, clean up, and even took out the trash! Super experience.
Public - 3 months ago
reviewed 3 months ago
I dropped by Autohaus last week for a state inspection. A routine service that they don't even make any money on, but the staff (especially Donna) treated me like royalty! They offered me a tour of the facility, and I met the mechanic (Ryan) who worked on my car and even saw the service bays where my car would be during its short stay. Then I enjoyed the lovely waiting room with free coffee and wifi for the short time it took to inspect my car. It isn't often that you get wowed by service at an auto repair shop, but this was definitely an A+ experience all the way!
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Public - 3 months ago
reviewed 3 months ago
I recently traveled to Meridian, MS for business, and on the first day, the company I was meeting with had lunch brought in from Harvest Grill. When I first saw the menu to make my selections, I knew I was in for a treat. Not just sandwiches and typical lunch fare, I had to decide between the dozens of hot and cold gourmet sandwiches, the fish tacos, and even quinoa cups. I finally settled on the Harvest Veggie on marbled rye and the homemade waffle chips. Oh my goodness, what a treat. Freshly grilled veggies, soft but pleasantly firm marbled rye, and delicious basil and balsamic... really one of the best veggie sandwiches I've ever had. And then the homemade waffle chips... I scarfed those down before I even finished the sandwich. For take-out, it was nicely presented and still warm. Next time I'm in Meridian, I look forward to eating in the actual restaurant.
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Public - a year ago
reviewed a year ago
My son has gone to this daycare since he was just 6 months old - he is now two years old. He has gone through three of the classrooms and many of the teachers on his way up. While the facility does not have a great star rating, my son is happy, healthy, and learning in a safe environment that he loves. The meals are good, and the snacks are ok (they are usually carb heavy), but it is better than what he would get at home, most days. I am not sure how much their preschool prepares for kindergarten, but I am also not of the mold that thinks my kid should have lessons and homework before he is 4. Updated Feb 21, 2012: My 1st son went there all the way through until he was 5, and now has graduated. My second son is there now (he is 2) and I still couldn't be happier. The staff all know us and except for expected turnover, most of them have been there all along and still remember my first son and comment on the similarities and differences between him and my second. You couldn't ask for a more caring daycare. Updated July 16, 2013: My second son is now 3 and the facility has finally earned the four star rating they deserve. If you didn't already join this daycare, you probably missed out because now they have a big waiting list. And they are still awesome.
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Public - 2 years ago
reviewed 2 years ago
8 reviews
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My two kids (4 and 8 now) have been going to Dr. Dave since they were each 2. I have never seen children so happy and excited to go to the dentist! They make it like playtime, with choices for everything from what color glasses to wear to what to pick out of the treasure box after. In addition, the doctors and staff are kind, friendly, and careful with my kids. My oldest has had a couple of procedures, and each time, they were as painless for him as possible and he was comfortable and cared for. Seriously, their last appt was postponed due to snow, and the kids were as disappointed as if I'd told them we couldn't go to a park to play. I recommend Dr. Dave and this practice to everyone I know.
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Public - 11 months ago
reviewed 11 months ago
I tried three times to schedule an appointment for my groupon facial, and finally it seemed we had a date that worked. I arrived this morning to have the aesthetican (don't know if it was Tanisha or not) tell me "I don't do facials right now". I can get someone in here another time to do it for you, or I can give you a mani/pedi right now. I said no thanks, and I'm seeking a refund from Groupon. Stay far away! The business is now closed. Good. So unprofessional.
Public - a year ago
reviewed a year ago
Full Disclosure, this company is owned by my husband. Still, I have to say what an amazing job he does! He's always very well reviewed by his customers. Contact him for a quote and ask for his referrals. They'll tell you I'm telling the truth!
Public - 3 years ago
reviewed 3 years ago