When talking about widget based links, you said with widgets, Google "thinks people were embedding the link because they didn't realize it was a link". What about in the case of a seal program? I have a client I'm working with that has thousands of sites in their network. They proudly display a seal showing that they work with my client and it usually links directly to their business listing. Most of these links are older and don't have nofollow on them. Does my client need to contact all these website owners and ask them to nofollow these links?
Thanks in advance for any help you can provide.
Please reshare and sorry if this is a cross-post for you. Trying to reach as many people as possible.
Jim, congratulations for putting together an awesome panel for your 100th episode! And thanks for including me, even if your intro was a bit over-enthusiastic. :P
Jenny Halasz uses her 13 years of experience in all aspects of online
marketing to develop technical and content strategies for clients, lead
workshops and training, and speak and blog about all things search. She's
worked with dozens of top companies including Motorola, Lowe's Home
Improvement, SAP, Four Seasons, Humana, Black & Decker, and CitiBank.
With experience in organic and paid search marketing, social, usability, conversion optimization, affiliate, and analytics, Jenny's experiences both in an agency environment and as an in house marketer ensure that she understands the big picture of any client's marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of our clients' businesses.
A well known industry speaker and blogger, Jenny has produced dozens of articles over the years and has spoken at SMX, SES, Conversion Conference and Internet Summit. She's an active twitter user, and is always willing to debate the finer points of marketing strategy with a fellow tech geek.
Jenny graduated cum laude with a degree of her own design - since most people didn't know what search was - (Marketing and Mass Communication) from NC State University. She lives in Raleigh, NC with her husband and two sons. Read more at http://www.linkedin.com/in/jennyhalasz or follow Jenny on Twitter @jennyhalasz.
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