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Jenny DeGraff
Works at Marketing Mojo
Attended Western State College of Colorado
Lives in Waynesboro, Virginia
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Jenny DeGraff

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Looking for the best #CRO articles to check out? Mine made the list!
Top 5 Conversion Rate Optimization Articles The Psychol …
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Jenny DeGraff

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How Can You Increase Your #Brand Visibility in #Search? #organic #richsnippets #knowledgegraph   #ads  Via +amanda sides
Here are a few things to consider to help you get a jump start on increasing brand visibility and traffic from Google...
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Marketers are increasing real-time personalization usage to respond to consumer demand for tailored experiences, with websites the main channel for doing so. Recent research finds that real-time personalization has big payoffs across the board, from improving the customer experience to boosting conversions.
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Make choosing easier for your #website visitors:  Only have one conversion goal on your #landingpage. As +Oli Gardner of +Unbounce says, “One Page. One Purpose. Period.” 

Via +Jenny DeGraff 
The more options we have, the less likely we are to make a decision at all. Here's why one option on a landing page is better.
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I see two great ways forward that Google could use to one-up the competition in the area of demographic targeting
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To hyphen or not to hyphen? Will extended #ad headlines in +AdWords actually increase your #CTR ? via +Scott Garrett 
Extended ad headlines have been available in Google AdWords since 2011 with claims that they improve CTR, but do they really?
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To get the most out of your #online #advertising, you can't just optimize for users, you have to optimize for #mobile users. +Geena Nazareth 
Have a holistic approach to mobile advertising optimization and learn how to achieve mobile success when advertising on Facebook, LinkedIn and AdWords.
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Get to know your users by gathering and analyzing data that #GoogleAnalytics doesn't automatically track! Bleatiful :) #custommetrics  Via  +Adam Smith 
Sessions & pageviews -- these are measurable interactions your user is having with your site. Awesome! But what if you want to measure something completely different?
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The career profile of a graphic designer.
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We tested #Google #AdWords #Interests #Targeting, and what we found was surprising. Via +Ivy Lustig 
Discover how to ensure your display campaigns that are using AdWords interests targeting are hitting the right audience.
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Do you need to improve your #digital #ad performance? Start with #writing effective #adcopy. Via +Jordan Crawford 
Drafting PPC ad copy is not a creative act. Understanding Quality Score and testing new variations is at the forefront of writing effective PPC ad copy.
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What can #sitemaps  do for your #website ?
via +Heidi Smith  #SEO
I was surprised when I thought about how many different types of Sitemaps there are too. It isn't all about the regular ol' main domain XML Sitemap anymore.
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Work
Occupation
Director of Design Optimization
Employment
  • Marketing Mojo
    Director of Design Optimization, 2011 - present
  • Carden Jennings Publishing Co., Ltd.
    Project Manager, 2008 - 2011
  • U.Va. Alumni Association
    Assistant Director, 2005 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Waynesboro, Virginia
Previously
Gunnison, Colorado - Charlottesville, Virginia
Contact Information
Work
Email
Story
Tagline
Making Marketing Mojo a prettier place.
Education
  • Western State College of Colorado
    2005
Basic Information
Gender
Female
Looking for
Friends, Networking
Relationship
In a relationship