Profile cover photo
Profile photo
Jennings Social Media Marketing
88 followers -
Jennings Social Media Marketing: Social Media Marketing & PR
Jennings Social Media Marketing: Social Media Marketing & PR

88 followers
About
Jennings Social Media Marketing's posts

Post has attachment
How Updates to Google and Facebook Algorithms Affect Digital Marketers

Google and Facebook recently made changes to their algorithms that affect how content is prioritized. Google revised how AdWords local search campaigns are displayed. Meanwhile, Facebook updated the way it ranks videos in its news feed. Learn more on this week’s blog post: http://bit.ly/2lN42ff

Post has attachment
Increased Data Access, Diverse Ad Platforms and Predictive Analytics to Disrupt App Marketing in 2017

In 2017, consumers will download nearly 268 million mobile apps to their phones, translating to upwards of $77 billion dollars in revenue for businesses. Marketers need to have a data-backed strategy that drives a creative execution in order to acquire, engage and retain their app users. This will require greater accessibility to data, an increase in different types of ad platforms and the use of predictive analytics. Learn more on the blog: http://bit.ly/2ldcw2g

Post has attachment
JSMM+VBM Details Snapchat’s Newfound Relevance
If you’re looking for a mobile platform that allows users to brand themselves with your content, Snapchat may be the platform you’re looking for. Specifically, it allows businesses to create branded filters that users can superimpose over their videos and photos that promote active engagement with your brand and are often shared across multiple platforms. Users can save their branded filter selfie and post it on Facebook, Instagram and Twitter, allowing your brand and message to reach more people. Learn more on leveraging branded content to your advantage on this week’s blog: http://bit.ly/2jfSazK

Post has attachment
JSMM+VBM Details Best Practices for Media Pitching Success
Marketers are all, in some form or fashion, storytellers. That said, even the best marketers in the business need help in getting their story heard. While anyone can create a blog or website to push their content, leveraging relationships with traditional media channels can provide a marketing campaign with a dramatic boost. Discover some best practices for pitching your story ideas and getting yourself heard on this week’s blog: http://bit.ly/2iBTxNX

Post has attachment
What is Location-Based Mobile Advertising & How it Drives Conquest Marketing

Location-based mobile advertising, which utilizes GPS targeting to determine the location of a consumer at a competitor’s store, works by serving up display ads or mobile videos while a consumer is using mobile search or an app. The targeting is also combined with various other forms of behavioral data. While location-based mobile advertising is not new and is still in its early stages, is has already proven to be a very effective digital advertising tactic. According to a 2016 survey, 78 percent of marketers in the U.S. have increased their location based mobile ad spend to drive more foot traffic. Learn more: http://bit.ly/2hlvfDi

Post has attachment
Jennings Social Media Marketing + Viral Bolt Media Shares Holiday Wishes in YouTube Video

Happy holidays from all of us at JSMM+VBM! We want to wish you a prosperous, healthy and happy 2017. We decided to share our holiday wishes with everyone in this year’s video card. Some of our team decided to go on camera and make their wishes official: http://bit.ly/2gOLbjQ

Post has attachment
Virtual Reality is Prime to Go Mainstream In 2017

Digital marketing has experienced serious gains in recent years with the rise of mobile video, and now, virtual reality (VR). The immersive nature of VR is by far its biggest selling point, so it’s only natural that it would be one of its biggest influences in the digital marketing space. Learn more about the future of this fantastic technology on this week’s blog: http://bit.ly/2h4ozIZ
Photo

Post has attachment
Holiday E-Commerce Tips for the Shopping Season

Retail e-commerce strategies are key to make last minute appeals to consumers. Discover helpful holiday e-commerce insights and necessities for online retailers on this week’s blog: http://bit.ly/2gpGdGU
Photo

Post has attachment
How To Improve Your Bounce Rate And Build Your Audience

A site’s bounce rate is the percentage of visitors who come to a website and leave without viewing any other pages. The lower your bounce rate, the higher your traffic retention will be. Learn how to lower your bounce rate and save your website in this week’s blog: http://bit.ly/2fNhAo9
Photo

Post has attachment
Why Social Media Marketing Is Essential for SEO Success

Search engine optimization is all about visibility. As such, a website’s success or failure depends largely on the health of its SEO. We take a look at how a solid social media marketing strategy can boost a brand’s website in this week’s blog.
http://bit.ly/2fagClb
Animated Photo
Wait while more posts are being loaded