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Jennifer Tribe
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If you've ever read anything by +Seth Godin,  you know he's never content to just go with the flow. He's been questioning and analyzing the publishing world -- "poking the box," as he calls it -- for decades.

If you’re a non-fiction author, you’d do well to tear a page from Godin’s playbook — here’s how: http://www.clearprose.com/seth-godin-book-publishing/
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Should you stop reading best-selling business books? +Shane Parrish makes some compelling points here. I won't be ditching betsellers altogether though. I find it helpful to know what the crowd is reading and to supplement those with some of the classics Shane recommends. What's your take?

http://theweek.com/article/index/261079/why-you-should-avoid-best-selling-books

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5 SEO Techniques You Should Stop Using Immediately by +Neil Patel How to avoid Google penalties for your website

http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/
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First-time author thinking of self-publishing? Before you make the leap, here are a few helpful things to know.

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The Importance of Visual Content in Marketing - Infographic
Or why design matters

You've got milliseconds to make an impression on people who land on your site.

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The Introvert's Guide to Getting the Most From Conferences by +Lisa Gerber
How to say cool, calm and collected at crowded events so you can reap the benefits of networking

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Love these checklists as a way to keep tasks manageable and avoid feeling overwhelmed.

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21 powerful ways to attract clicks with your next blog post title.

Includes research, tools and tips from +HubSpot +Portent +Neil Patel +Buffer +Upworthy and more.

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It's so interesting that people's color preferences change as they age. I wonder if it's keyed to your generation, or whether each generation will pass through the same phases of liking certain colors.
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