Google AdWords advertisers are losing control of their keywords - Google plans to apply close variant keyword matching to all exact and phrase match keywords starting next month. This will mean higher CPC, lower CTR and it will very likely hit quality scores.
If you are still using exact or phrase match keywords, you should be aware that Google AdWords will be applying close variant keyword matching next month.  This also means the many advertisers who were disabling close variants for exact match keywords will no longer be able to do so. Who Will This Affect? Because of …
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