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Jennifer Slegg (Jenstar)
Works at The SEM Post
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Search engine marketing, contextual advertising & PPC
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  • The SEM Post
    Founder & Editor, present
    Search industry advanced news & tips.
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Most people know me from JenSense.com, by my nickname @jenstar or from speaking at many search engine marketing conferences around the world.
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Jenstar

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Google Has Over 1 Billion Knowledge Graph Entities in Search Results... Yes, one BILLION.
Just how prevalent are Google’s knowledge graphs in their Google search results?  According to Google, it is a lot that many might have suspected.  They currently have over one billion knowledge graph entities… yes, one billion. During Google’s I/O keynote on Thursday, Aparna Chennapragada, Director of Product Management from Google Now took the stage to …
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AdMob Beta Allows App Developers to Remove Ads from Certain Segments of Users
Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to premium users or users that are very active and engaged, while displaying ads to more casual or first time users. …
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All About That Brand, No Trouble: Why Brand Authority is Important for SEO by +Stoney G deGeyter 
Brand authority has always been important, but it's significance for SEO is growing. Find out it works with website authority to boost rankings and clicks.
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That rumored buy button in the Google search results isn't a rumor anymore, and we are going to see them show up imminently.
Google has confirmed the “buy button” in Google Shopping results, and its launch is “imminent.” Omid Kordestani, Google’s Chief Business Officer confirmed the buy button in their shopping ads while speaking at the Code Conference on Wednesday. Google SVP Omid Kordestani says a buy button coming imminently. #CodeCon — Ed Baig (@edbaig) May 27, 2015 …
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Yet another group of German publishers have lost their lawsuit against Adblock Plus, courts rule it is (still) legal for users to use it.
Hot on the heels of another ruling that said users have the right to block ads using Adblock Plus if they wish, we have another ruling, this time filed by a different set of publishers. This time, the lawsuit was brought about by RTL Interactive and ProSiebenSat1, two German broadcasters, against Eyeo, the makers of …
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Can Facebook Unseat Google? Some great insights by +Melissa Mackey
Over the years, marketers have speculated over who would become the next Google. I’ve even wondered that myself, positing that Bing could overtake Google in a few years. But the next Google killer may not even be a search engine. Facebook made a couple announcements recently that indicate they’re ready to take a whack at …
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Have her in circles
2,974 people
Blaine Hurtado's profile photo
Jordan Levy's profile photo
Rafael Herlain's profile photo
Laurent Duenas's profile photo
George Muller's profile photo
Futuro Zadar's profile photo
Zest Ather's profile photo
mukesh kumar's profile photo
Peter Young's profile photo
 
How to Use Google AdWords Labels to Increase Performance & Productivity by +Lisa Raehsler 
With the Adwords Editor 11.0 release  came many new bells and whistles for PPC Managers to be more effective at managing Adwords. Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the …
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Google AdWords Launching Universal App Campaigns for Smaller and New Advertisers
Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their apps. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish …
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Twitter Analytics Adds Audience Insights
Twitter has added some new features to their Twitter Analytics product, including new audience insights. The new insights provide users with many more insights including demographics, interests, mobile usage, lifestyle and both purchasing and TV viewing behavior. Then users can drill down into each section for much more detail on each. One of the new …
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Google seems to have ramped up the number of these comparison answer boxes being displayed in the Google search results.
Google appears to be ramping up their usage of comparison answer boxes in the last week or so, with more and more people reporting seeing them in action in the Google Search results. They seem to only appear for non-commercial queries.  But more importantly, they don’t seem to have a source cited like many answer …
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We are looking to bring a couple of new writers on board at The SEM Post.  Want to write for us?  Here's how!
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Many of those fan-uploaded movie clips posted on YouTube are now linking to the buy/rent page for the movie itself.
It seems YouTube is taking steps to ensure that those random fan-uploaded movie clips are directing viewers to the source of the original content in the form of a buy link.   YouTube, courtesy their program to buy and rent movies directly on YouTube, are now adding links to download the movie the clip is …
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