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Jennifer Slegg
1,949 followers|9,311 views
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Search engine marketing, contextual advertising & PPC
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Most people know me from JenSense.com, by my nickname @jenstar or from speaking at many search engine marketing conferences around the world.
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Jenstar

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Jennifer Slegg

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I bet everyone hit by Penguin wishes they were only suffering from a "very mild case of Penguin".
Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."
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Mike Wilton's profile photoJennifer Slegg's profile photo
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It is called the amazing disavow ointment!
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I attended Bing Ads Next event in Redmond today where they announced and showed off the brand new Bing Hero Ads, the ads in Windows 8.1 Smart Search experience.
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Excited to see how the (end) users will respond to this. If the ads will be blocked/removed, I mean. If it's not contextual relevant it might happen very quickly, I think.
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My look at the Reuters article about Google+ being a ghost town, and why it really says more about social media managers not covering all the bases.
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I keep hearing about this ghost town however I find it hard for this to be true, most of the time the client hasn't even circled anyone nor organized their circles let alone post original content nor try to engage in conversations about something they know more about and can be that authoritative voice for the industry but they think they are going to somehow give away secrets and that is why most say it is a ghost town.. My 2 nickels.
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 Brant Hansen
"Maybe my favorite of all the recent photos of Olympians. He's Oscar Pistorius of South Africa. She's Ellie, she's 5, and she got to race him. She won all four times. Oscar = Cool." - Brant Hansen
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We're looking for an awesome Webmaster Trends Analyst at Google in Zurich, Switzerland

Does that sound like something you'd be keen on doing, or do you know someone who might be a good fit? Feel free to ping me directly if you're interested or have questions!

To me, working together with the Google web-search pipeline teams and everyone involved with web-search here is extremely fascinating and covers a lot of different areas - from low-level technical topics all around how the web works to higher-level communications challenges. We interact with teams & websites all around the world, "leveraging our synergies" (usually without having to resort to buzzwords, sorry :)) to make the web better, from inside and outside of Google. 

Does that sound exciting to you? Drop me or one of the other WTAs at Google a note if you're keen and want to know more! (and feel free to reshare in the meantime :))
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In her circles
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For those of you who still care about PageRank (and I know there are a lot of you!), Google updated it on Friday :) 
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William Rock's profile photoGreg Smith's profile photo
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#thanks  for that!
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Gotta love math problems at 6am!
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Snickers took the idea of targeting misspelled keywords, and created an entire campaign around the fact you can't spell when you're hungry.  Such a brilliant idea.
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My article at Search Engine Watch looking at the positives - as well as the potential negatives - of Google's new link disavow tool.
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Jennifer, good points. I really like that this is helping us move back to good old relationship building and away from anonymously building junk links. 
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New AdSense UI is pretty and slick, but not so much for mobile users :(
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