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Jennifer Slegg (Jenstar)
Works at The SEM Post
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Search engine marketing, contextual advertising & PPC
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  • The SEM Post
    Founder & Editor, present
    Search industry advanced news & tips.
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Most people know me from JenSense.com, by my nickname @jenstar or from speaking at many search engine marketing conferences around the world.
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A fascinating look at how the crew of Apollo 13 were really saved, all the behind the scenes stuff that never made it into the movie.
 
This is utterly, utterly fascinating (better then the movie!) Yes, its long. I wish it were four times longer!
Rather than hurried improvisation, saving the crew of Apollo 13 took years of preparation
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Vijay Sharma's profile photoRoland J. Ruttledge's profile photo
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Interesting, thanks - have a great w/e:)
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Google+ posts can now show up in the "In the News" section.... but oh, boy, that snippet!!!
Google is pulling posts from Google+ in order to display them in the “In the News” section of the Google search results. It seems to only appear when users are logged in and following the brand on Google+.  But the fact it can edge out one of the three “in the news” slots, it could …
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I really like this new style Google is testing, but it does take up a bit more screen real estate than some people would like though.
Google is testing a brand new style of mobile search results that is much cleaner and seems to take some style elements from regular desktop search. Google has taken the Google logo and placed it above the search box Android Police has the screenshot comparing the old style with the new, and I must say …
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This covers just about anything and everything you could want to know about Google's new mobile friendly algo (currently at 30+ things, but I expect more will be added!)

And special thanks to both +Gary Illyes and +John Mueller for being awesome sources of information at conferences, in hangouts and beyond!
April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers.  Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the …
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Joshua Berg's profile photoJanine Marriott's profile photoTom Chambers's profile photoOrit Mutznik's profile photo
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Thanks +Laura Crest!
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Consider yourself warned :)
Just in case you need another reason to consider making the HTTPS switch for your websites, Mozilla has announced they have begun making steps to deprecate HTTP in Firefox.  This follows a move by Chrome to show warnings for unsecure websites. Mozilla has outlined the plan for HTTP deprecation here.  Here is their outlined schedule: …
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S. Patel's profile photo
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Have her in circles
2,900 people
Troy Cantini's profile photo
Lohith Amruthappa's profile photo
Maribell Delgado's profile photo
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ca md's profile photo
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Things not to tweet: tech edition
 
Another thing you shouldn't do while waiting for takeoff? Tweet that you're about to hack the entertainment system. http://t.co/1BDtRRwh3J
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Want Your Google Local Pack Listing to Stand Out? Use a Very Long Address and you get white space to push your competitors further down :)
I noticed this example of a Google Local Pack listing, and noticed one listing standing out significantly. It is taking advantage of how a business can list their local business when they have both a lengthy physical address along with a long shopping center name. The reason was due to the use of an abormally …
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Another new test -> Google Testing “People Also Ask” Box in Search Results, which displays various search queries as questions that Google feels are related.
Google is testing a new search feature for desktop users, displaying “People also ask” with additional search results displayed. The box appears after the top one or two organic search results.   Google then displays a box underneath showing “People also ask” with a set of additional search queries in the form of a question, …
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If you have been waiting for the new AdWords reporting originally shown a year ago, it is now rolling out to all accounts.  A great look at the changes and additions by Susan Waldes​
Who remembers April 22, 2014 when Google hosted a livestream forum titled #StepIntoAdwords on upcoming enterprise level features that would be added to Adwords? Of the announcements, most SEMs were most excited about the promise of customizable multidimensional reports and data visualization tools. Only a week later, excited about the potential, some started questioning when exactly …
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BOOM -> Yahoo & Bing / Microsoft Have Agreed to Amend Search Partnership
Yahoo has issued a press release stating they have amended the search partnership with Microsoft to serve Bing Search results and Bing Ads advertisements to their searchers.    They recently extended the deadline to extend the search agreement amendment period for an extra thirty days, a clue that changes to the initial agreement 5 years ago …
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Consider this your warning... Google’s mobile ranking algo is continuous and it is very likely signals will be added to it after launch.  So be prepared for having to deal with more mobile-friendliness factors in the future :)
When the initial mobile ranking algo starts being applied to mobile searches on April 21st, it is essentially a “is it mobile-friendly or not” signal when determining the mobile search results.  But Google has confirmed that this algo will very likely continue to change. We’re always looking to improve our ranking, so this algorithm might …
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