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Jennifer Rogina
47 followers -
Marketing Specialist, Beer Geek, Dog Lover, Wife, Mother
Marketing Specialist, Beer Geek, Dog Lover, Wife, Mother

47 followers
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Ideal length of everything online, backed up by research

Some really interesting findings by +Kevan Lee. I was kind of surprised by the length of the ideal Facebook post, though I know I typically skip past the longer rants.

http://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science
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Definitely agree with this. Need to be a creative scientist to be successful in marketing these days... Which is pretty awesome to be able to switch from designing awesome looking content to analyzing the data to see exactly how awesome it was.
The Modern Marketer should be Part Artist and Part Scientist
Part artist, part scientist

Now that's a good way to demonstrate some of the tasks that bloggers, small business owners and internet marketers go through on daily basis. 

Digital marketing is certianly not as simple as some folks might believe it to be. 

Cool infographic by +Pardot and +Salesforce! 

h/t +Sila Sahverdi 
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Google focuses on providing value to users, so should your business

This article written by +Casie Gillette asks the question "Are you building links or building a business?" She offers some great advice about growing your overall branding strategies as opposed to just creating a link building campaign.

I think this really makes a lot of sense for long term SEO success. Ultimately, it seems that Google is constantly manipulating search algorithms in order to provide the best value possible to the user. If we start thinking about how our own brand provides value to the user as opposed to thinking about how to rank high in Google it seems that the long term results will be worthwhile.

http://searchengineland.com/building-links-business-189169
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Complete walk-through of how to find content topics worth writing about and then how to make them generate traffic

I thought it was interesting how much design matters in social sharing and traffic generation. I also loved the unique ideas on how to reverse engineer to find viral topic ideas.

http://okdork.com/2014/04/02/how-you-can-create-content-that-generates-40000-targeted-visitors
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This really helps to relieve some of the initial shock of (not provided) for paid terms. It's not going to be as bad as it initially sounds... hopefully
At Google in Mountain View today meeting with the AdWords team. They assure me that Paid Search Query Data isn't Dead.
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Looking forward to reading the remaining parts of this series. I liked the focus on pinning down your branding and canonical URL right from the beginning. Something that is typically not thought about until there's clean up work to be done.
Ever wonder what it's like to take all your marketing knowledge and start something from scratch? Our own +Pete Meyers tells us his story. This is a first post in an exciting series. Check it out! http://moz.com/blog/starting-over-part-1-a-prelaunch-checklist
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It is really nice to be able to see search queries associated by page in Google Webmaster Tools but it's unfortunate that you can't export them. http://goo.gl/TyAy0i
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I attended #SMX West last week and learned tons of new and useful information. I came back with several pages of notes and then sorted those items down to the 'Good to Know', 'Actionable Items and Tools', and 'Overall Ideas / Thoughts'. I thought I'd share some of my favorite overall ideas that seemed to come up in multiple sessions I attended.

Keyword Research - Being popular is overrated. Don't focus on a term solely because it receives the most traffic.

Link Building - If you have to argue whether a link is good or bad, then it's bad.

PPC - What works well in AdWords might not work in Bing. They have two different audiences.

General - Talk about the benefits, not the features. Tell your users why they should use it, not why it's the best. Does it save them time, save them money, or improve their life?
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