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Jennifer Raezer
Works at Approach Guides
Lives in New York, NY
326 followers|118,381 views
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Jennifer Raezer

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Two thousand feet belowground, men covered in soot noted a wailing rumble in the distance—the sound of many tons of rock falling in caverns deep inside the mountain. “The mine is weeping,” they said to one another. Credit Photographs by Moises Saman / Magnum
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Gap invests in Myanmar, where apparel once accounted for 40% of exports (WSJ) http://ow.ly/xN3Gs
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Another good read on the importance of consumer insights: LEGO turned itself around by analyzing overbearing parents http://ow.ly/uSRUS
After decades of growth and innovation—in 2000, the company was the fifth-largest toy maker in the world—LEGO hit a major slump. In January 2004, it announced a huge deficit. It was, by its own accounts, bleeding cash to the tune of $1 million a day. Owner and CEO Kjeld Kirk Kristiansen, grandson of founder Ole...
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Nine excellent retail apps that help to foster customer loyalty
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Be clear, keep it simple, and get to the point - key tips for pitching your startup (or anything for that matter).
Twice a month, I go to Harvard Business School to listen to eight different startup pitches from students. When it comes down to whether I want to offer my connections or assistance to these entrepreneurs, I make snap decisions based on my judgment of their capabilities. The ones who come in raw and unpolished are...
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Strangely, Korea has a kimchi deficit and it’s getting worse http://ow.ly/tsOoI
Strange but true. South Korea runs a kimchi deficit. And it's getting bigger. South Korean exports of the pungent cabbage dish fell 16.3% in 2013 to $89.2 million. (The weaker yen, which makes Korean kimchi more expensive in Japan was to blame.) And imports, fueled by cheap Chinese kimchi, rose 5.9% to $117.4 million. The result? A...
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Thrilled our ‪#‎wine‬ app was listed among the 7 ESSENTIAL WINE APPS by Liquor.com!
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Congrats!!!! That's so awesome!
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Introducing the latest version of our iPad app! Super powerful database and new features to help you find the perfect wine every time. Check it out on the App Store: http://apr.gd/wine-ipad 
The newest version of Approach Guides' wine app for the iPad is now available as a free upgrade for existing customers. Download today on the App Store.
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Your guide to shopping and shipping from US retailers
What can you actually expect to pay when you order from a US site? We did a little research into who charges what
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Michael Kors Tops List of Most Sought-After U.S. Brands Online (report) 
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Excited to see +Approach Guides and +David Raezer featured in the +The Globe and Mail!
 
Thanks to the Globe and Mail for featuring us in their recent article on Angkor! 
With a little strategizing and a few extra days, it is possible
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Congrats on the launch! +Men's Wearhouse Takes on International Shipping with +Borderfree
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Founder & CMO at Approach Guides
Introduction
A founder of Approach Guides, Jennifer has launched a series of travel and wine guides and mobile applications, including one of the top wine apps for iPhone/iPad. She has authored more than 40 travel and wine guides to international destinations in Europe, the Americas, Asia, and the Middle East, and most recently, launched Trip Reads, destination reading lists for curious travelers. She can often be found speaking about travel, food, and wine at events and in the press. 

Jennifer formerly oversaw global marketing and communications at Borderfree, enabling retailers such as Neiman Marcus, Bloomingdale's, Gilt, J.Crew and Williams-Sonoma, to grow ecommerce sales in more than 220 international markets. During her time at Borderfree, she rebranded the company and led its marketing and communications strategies leading up to it's IPO (2014) and acquisition by Pitney Bowes (2015). 

Jennifer often consults early-stage startups and nonprofits on product development, branding, marketing, and public relations strategies. 
Places
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Currently
New York, NY
Previously
Milan, Italy - Olney, MD
Work
Occupation
Founder, Approach Guides
Employment
  • Approach Guides
    Founder, 2009 - present
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Gender
Female