A founder of Approach Guides
, Jennifer has launched a series of travel and wine guides and mobile applications, including one of the top wine apps for iPhone/iPad
. She has authored more than 40 travel and wine guides to international destinations in Europe, the Americas, Asia, and the Middle East, and most recently, launched Trip Reads
, destination reading lists for curious travelers. She can often be found speaking about travel, food, and wine at events and in the press.
Jennifer formerly oversaw global marketing and communications at Borderfree, enabling retailers such as Neiman Marcus, Bloomingdale's, Gilt, J.Crew and Williams-Sonoma, to grow ecommerce sales in more than 220 international markets. During her time at Borderfree, she rebranded the company and led its marketing and communications strategies leading up to it's IPO (2014) and acquisition by Pitney Bowes (2015).
Jennifer often consults early-stage startups and nonprofits on product development, branding, marketing, and public relations strategies.