Jenn has made her mark on the world by conceptualizing, developing, marketing and producing new diapering products for the baby industry.
Her company, Cotton Babies, developed out of a tiny $100 investment; leading the way among natural parenting retailers since 2002. In addition to a busy online operation, Cotton Babies operates retail outlets in St. Louis, Missouri with several new stores opening in other states soon!
In 2005, Jenn and husband, Jimmy, created the bumGenius One-Size Reusable Diaper, a product now distributed on five continents. In 2009, Cotton Babies developed and launched the best selling Flip Diapering System, a hybrid diapering system, and Econobum, a budget one-size cloth diaper.
Notable media mentions include Time Magazine, Mothering Magazine, Parents Magazine, Pregnancy Magazine, Consumer Reports, the Washington Post and the New York Times.
In 2008-2009, Jenn served as the founding chair of the Real Diaper Industry Association, a 501(c)6 trade association for cloth diaper retailers, manufacturers, diaper services, media and other parties with an interest in the cloth diaper industry.
Over the last few years, Jenn has served as advisor to growing retailers as well as some of the largest baby retailers in the industry. She is also an oft-requested expert on the subject of cloth diapering.
Today, Jenn is focused on raising the standard of excellence in the baby industry through creative designs and unique marketing approaches. Her goals are continued growth of the cloth diaper category, and targeted social strategies aimed at raising the standard of living in areas her company has influence.
In addition to multiple awards for product design, Jenn has received St. Louis Business Journal 40 Under 40 award - 2011, Ernst & Young Midwest Emerging Entrepreneur of the Year - 2011