The Differences Between a Social Media Manager and a Community Manager
Okay - so I've always had this question asked each time anyone in the agency describes what they do (so everyone now just calls themselves Digital Strategists). But that's besides the point.
I'll admit, when I first started out - I always thought that unless you're an absolutely massive brand that needs someone to do customer service / be responsive 24x7 on social media - you don't need a community manager. For smaller brands, a social media manager can double up and do that task.
However - I've lately seen community managers spilling over into the social media manager's role, without actually being given that title. This for me - falls into the category of the company just getting them to do something "more" without actually paying them for it. :P
Regardless - I think it moreover comes down to the company's interpretation, and eventually - what's in the title? But it's still interesting to see what the industry thinks the "differences" are.
Full Article: http://beta21.circussocial.com/case-studies/8-differences-between-community-managers-and-social-media-managers/