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Jennifer Herndon
Dream It. Design It. Dominate It.
Dream It. Design It. Dominate It.


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How to Use Your About Page to Acquire Customers

"Your About page should be a conversion-friendly hub where your visitors are directed to shop, jump on your email bandwagon or begin a free trial – all after being informed and inspired. If you’re not using your about page to convert customers, you’re losing out."

This article made me totally rethink the design and content of my blog's "About Me" page. Great ideas and examples on how to use your "About" page to grow your audience and monetize them, without coming across as sales-y or obnoxious.

#bloggingforbusiness   #Bloggingtips  
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Why Transparency is the New Marketing

+Neil Patel says: "Being open about your business is a great way to gain people’s trust and loyalty. By sharing problems you maybe facing, or by sharing your financial numbers (whether they are good or bad) will help you build a larger following."

And of course a larger following will translate into a larger customer base, if you do it right. 

In support of this theory, Neil looks at 3 companies who have been transparent about their growth: Moz, Groove, and Pat Flynn (of Smart Passive Income). While I don't agree that looking at these companies' Alexa rankings is a good measure of their success, you can't argue with the increased revenue they're seeing (for the most part).

Neil's goal is to get 100K monthly visitors to his personal blog, so he's decided to share his numbers in that way.

I think this is a great idea. It doesn't always have to be about how much money you make, especially if you aren't making much. Bringing your audience along on the journey to any goal will humanize you, and motivate you to succeed!

Even if you are just starting out, this can work. People cheer for the underdog. And when they see you becoming successful, they'll become more and more willing to pay you to learn how you did it.

Pin it here for later ==>

#marketingtips   #marketingstrategy  
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How Much Automation is Too Much?

We have to be careful that computers don't take over our lives, but finding that perfect balance is difficult.

Here, Nicholas Carr's argument against automation points to the 2009 Air France crash, where pilots were unable to manually fly the plane when the autopilot disengaged.

When automation is available, we get lazy, and see no need to know how to do things the harder way.

My main problem with over-reliance on automation is that it takes the "gut-feeling" and "year of experience tells me" out of things. This is especially troubling in areas such as medicine, where the article says doctors are increasingly relying on diagnostic templates.

The one experience I couldn't relate to in here was reliance on your navigation system meaning you "lose the pleasure of wayfaring." Personally, I think my GPS has resulted in more wayfaring than ever . . .

Here's the bottom line : "we must start resisting the urge to increase automation unquestioningly. Reserving some tasks for humans will mean less efficiency, [Carr] acknowledges, but it will be worth it in the long run." 

I found it interesting that to boost craftsmanship and innovation, Toyota has begun replacing some of its robots with humans. Sounds like we have lost sight of reality yet.

In my mind, the biggest threat automation poses is when we start automating our kids with TVs, computers, and game systems; and get too uninvolved to send them outside to play in the rain, or see what they can come up with when you hand them an empty box.

  #dangersofautomation   #automation   #technologynews  
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Is SEO Still Relevant?

In this 3 minute video, +Jay Baer points out that the number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. So I'd say, "yes," for the smart business person, SEO is still very relevant.

I started specializing in SEO and SEM when I figured out (1) I liked it, (2) I'm good at it, (3) businesses wanted it. So, I can certainly attest to the fact that there is not a lack of potential clients for SEO consultants to scoop up. 

The trick, perhaps not surprisingly, is finding an SEO professional who will deliver the results you pay for. I find too many people who have had bad experiences with someone who claimed to be able to deliver their business to the first page of Google, and never even got close. 

Likely, many who claim SEO is dead have simply hired the wrong person to do their SEO work. 

Not sure how/if Jay uses SEO in his business, as he doesn't share any personal opinions or experiences here.

#SEO   #SEM   #searchengineoptimization  
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Good Riddance to Social Search

According to TechCrunch, social search is dying, if not dead. I haven't kept up with Google's official position on this, but I will say that I rarely ever see social search results anymore.

And while it sounded like a good idea in theory, I must say that social search results were often not the ones that were helpful to me. 

The author says Google is "probably still taking some of these social signals into account in its rankings, but I’ve got a feeling that it’s a very, very small factor." It would be nice to know if this is true, but of course we'll never know the mystery behind Google's ranking algorithms.

The author also opines: I think one of the reasons social search failed is because our social media “friendships” don’t actually represent our real-life tastes all that well. 

This is true to a large extent, and likely depends a lot on what you're searching for. If I'm searching for a business-related topic, friends in my same market will likely have relevant input. If I'm looking for a vacation spot, my personal friends' social signals are probably really helpful, but my business friends, not so much.

In the end, if social search really is dead (and this article doesn't convince me it is), I can't say I'm disappointed.

#SocialSearch   #googlesearch  
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Is anyone else unable to publish on Canva today? I've tried many times throughout the day and keep getting an error.  Thanks!

#Canva   #CanvaHelp  
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Are Your Social Media Posts the "Right" Length?

So, the "experts" say the ideal length for your content is as follows:

Headline/Title Tag: 6-8 words (55 characters)

Blog Post: 1500-1600 words (seems long to me)

Email subject line: >50 characters

Facebook post: 100-140 characters (I disagree big time, personally. I like to _ talk_ with people on FB, not tweet with them)

Google+ headline: 60 characters max (maybe, but really it's the value, not the length I think about here)

Podcast: 22 minutes

Presentation (e.g. TedTalk): 18 minutes (oh how I wish!) 

Tweet: 120-130 characters

Webinar: 15-20 minutes (w 5 min of Q&A)(Seriously?! Webinars are for learning/selling. I haven't been on one that was less than 2 hours in a long time)

YouTube video: 3-3.5 minutes

Interesting statistics, but . . .

These things that tell you how long something should be, what time you should do it, etc., make me uncomfortable. You can really only know the answer by testing it and seeing how your audience responds. Not thinking I'll change anything based on this information.

I'm interested in what you think about these numbers.

Almost forgot ~ h/t +Kevin Morrice 

#ContentCreationStrategies   #socialmediatips
+ShortStack gives you the straight talk on length (click to see what they say about Tweets, Webinars, and Videos):

If you don't already, please follow our G+ page for more tips, insights, and news on all things social media and marketing!
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The Key to Social Media Success Is . . .

I love the Problem-Agitate-Solve formula, and if anyone can do it right, it's +Copyblogger. I am very much looking forward to seeing what +Demian Farnworth teaches us here. (And am only slightly annoyed that I have to wait until tomorrow to hear it . . .)

Although, this is a great example of how to get your audience to pay attention. Provided, that is, that you can tease them, and then actually deliver something great.

#Copywriting   #CopywritingTips   #SocialMediaStrategy  
Master This Copywriting Formula to Dominate Any Social Media Platform

When you master copywriting fundamentals, you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

 - Identify a problem
 - Agitate that problem
 - Trot out the solution

Its applications are endless. And tomorrow +Demian Farnworth will show. Stay tuned. 

And if you haven't already, get Copyblogger delivered directly to your inbox so you don't miss a post:
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Fear Kills More Dreams Than Failure Ever Will

Don't ever let fear decide your future. You can be comfortable or courageous, but not both at once.

Excellent advice from +Marc Chernoff as you plan your week. 

How many "scary" things are you doing this week?

Hint: The more you do, the better your life will be! (I know I just touched on this on my podcast tonight, but Marc says it better!)

If you haven't connected with Marc and Angel on G+ and on their blog, correct that immediately. Everything they say is gold. 

Make it a great week, full of scary actions and big risks!

#greatadvice   #conqueryourfear   #personaldevelopment  
By taking a leap of faith, you find out who you are truly capable of becoming. Faith sees the invisible, feels the intangible, and achieves the impossible; it’s about believing when it’s beyond the power of reason to believe. And courage is being scared to death, and then taking the next step anyway. May you always find the faith and courage to do what you are afraid to do. - via:
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Action Changes Things

Making the decision to change something in your life, changes nothing. It's only when you take action that you'll see real change. And, not just any old action will do.

There are 3 rules for taking action that produces the results you want

1. Your actions must routinely take you out of your comfort zone

2. Your actions must be defined in a step-by-step guide, and carried out consistently.

3. Your actions must unquestionably advance you towards your goal.

For a little further motivation to get your week started off right, check out my 4 minute podcast below.

#BusinessTips   #TakingAction   #PersonalDevelopment   
Action Changes Things
Action Changes Things
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