There have been a few articles about how brands need to stop complaining about Facebook changing the algorithm for seeing brand page posts in your newsfeed. I don't agree and here is why.
I CHOSE to follow Starbucks, smart USA and Martha Stewart pages on Facebook because I wanted to see their posts.
I rarely see posts from them now. Funny pictures from Smart, recipes from Martha, specials deals from Starbucks.
But because of the change of the newsfeed algorithm, brands have to buy ads to get seen by eyeballs on Facebook. And they are targeting ads to people that aren't following them.
So now my newsfeed is populated by ads from brands I HAVE NOT chosen to follow. Hello office dress yoga pants ad! Anyone else see that one?!
I would rather see posts from brands that I like and choose to see rather than paid ads.
What do you think? Does this make sense? I wonder how this will pan out. http://www.insidefacebook.com/2014/03/31/why-brands-need-to-quit-complaining-about-facebook-reach-advertising/http://adage.com/article/digitalnext/facebook-screwing-brands/292540/