Claire's botches social media response to plagiarism charges | Articles
The fashion jewelry retailer waited two days to respond to a blog post charging it with using an independent U.K. company's designs.
Friday Freak Out - The Overuse of Twitter Hashtags | The Social Penguin ...
Mike lets off a little steam about the overuse of hashtags across Twitter.
Friday Freak Out - Facebook Update Overkill by Businesses | The Social P...
Mike McGrail vents about brands and businesses ramming too many Facebook updates down our throats and gives advice on providing a valuable F
What Google Plus Your World Means For Your Business | The Social Penguin...
Jenni Maley takes a look at Google's Search Plus Your World and decides that it's time for brands and business to get active on Google+. Pra
How to Find Great Content Within your Business | The Social Penguin Blog
Mike McGrail outlines four key themes that will help your business to uncover great content and stories from within. Practical advice for th
The Macallan Whisky launches Instagram competition with The BIG Partnership
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
Remember the Social Media Gurus? Measurement Killed Them.
The Social Media guru is dead. What killed them? Measurement killed them. Soft metrics and 'we can't measure ROI' no longer flies with busin
Social Measurement - How Do You Track Your ROI? [SURVEY]
Jenni Maley asks readers of The Social Penguin blog if they measure their social media marketing ROI and what KPIs and tools do they use to
How to Deal With Negative Feedback on Social Media
What do you do when faced with a negative comment on social media? These five tips that will help you smooth the way.
How to Deal With Online Reviews | The Social Penguin Blog
Rob Zaleski takes a look at online reviews and lists some useful information and tips on how to deal with them.
The Truth About Peer Recommendation Sites | The Social Penguin Blog
Jenni Maley takes a look at the dynamic between brands and peer recommendation sites. There is more to it than meets the eye.
Friday Freak Out - Crappy Follow Freakin' Fridays | The Social Penguin Blog
Mike McGrail lets of some steam about the overuse and misuse of Follow Friday (#FF) on Twitter. Includes advice on how use #FF properly.
Social Media Isn't Free, But It's Worth It | The Social Penguin Blog
Don Power talks about the business value of social media ROI and gives some great examples of campaigns that have paid off.
Great Pinterest Cartoon - 'Maybe They'll Pin Us' | The Social Penguin Blog
A great cartoon from Tom Fishburne that looks at the hype of Pinterest and the fact that many brands may be pinning their social media hopes