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Jenna Hannon
Works at PayNearMe
Attended University of Southern California
Lives in San Francisco
900 followers|47,260 views
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Jenna Hannon

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“A CTR is not a KPI (key performance indicator),” said Anya Cheng, Group Manager Mobile Product at Target; “You have to analyze the multi-channel brand impact.”
Read more at http://women2.com/the-truth-about-mobile-banner-ads/#i8dvyTq5oreP1fpW.99
If mobile banner ad conversion rates are so low, why are we still buying them? By Shuli Lowy (Marketing Director, Ping Mobile) You can find more estimated averages of mobile banner ad click through rates (CTR) on the web than […]
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Christian Göllner's profile photo
 
Interesting read! For me it already was kind of obvious that CTR measurements are totally worthless on mobile, because of the accidental clicks and the non-attractiveness of those ads. When you're on a small screen, the last thing that you want to fill your screen is an unattractive ad. 
What I never thought about though is the hidden impact of non-action ads and the multi-channel feature. Makes total sense! 
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Jenna Hannon

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Mashable
Miley Cyrus and the Royal Baby may have been all over Facebook this year, but neither proved to be the top conversation driver on the social network.
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An interesting infographic looking at US holiday consumerism. 
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Jenna Hannon

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Wojtek Ulak's profile photo
 
Social media marketing is such a bad trend I hate it 
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Abe Kislevitz's profile photo
 
For you fellow growth marketers!
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Jenna Hannon

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Just signed up!
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Jenna Hannon

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"Why is it so often that the best people are stuck in the middle and the people who are running things—the leaders—are the mediocrities? Because excellence isn’t usually what gets you up the greasy pole. What gets you up is a talent for maneuvering. Kissing up to the people above you, kicking down to the people below you. Pleasing your teachers, pleasing your superiors, picking a powerful mentor and riding his coattails until it’s time to stab him in the back. Jumping through hoops. Getting along by going along. Being whatever other people want you to be, so that it finally comes to seem that, like the manager of the Central Station, you have nothing inside you at all. Not taking stupid risks like trying to change how things are done or question why they’re done. Just keeping the routine going."

http://www.linkedin.com/today/post/article/20131209194858-103827-solitude-and-leadership-institutional-success-does-not-equal-leadership-potential?trk=eml-ced-b-art-Ch-3&ut=0XKYoZl0WxHm01
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Awesome marketing for new Call of Duty! If you know games, you will get a kick out of the guest appearances. 
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People
In her circles
248 people
Have her in circles
900 people
Abe Kislevitz's profile photo
Work
Skills
Marketing strategy, digital acquisition, analytics
Employment
  • PayNearMe
    Marketing Manager, 2014 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Previously
Calgary, Alberta, Canada
Links
Story
Tagline
A tech geek who loves action sports.
Introduction
Passionate about technology and action sports. Always be moving forward.
Bragging rights
I have snowboarded, kited, skateboarded, and surfed in the same day multiple times. Just glorious.
Education
  • University of Southern California
Basic Information
Gender
Female