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Jenise Fryatt
Works at Smarter Shift
Attended Cal State Fullerton
Lives in Big Bear City, CA
1,460 followers|43,682 views


Have you been part of our #ContentChat community on Twitter?  Whether you have or you're just interested in getting to know other content marketing enthusiasts, join us for the first annual #ContentChat Holiday Hangout today at 3 pm EDT. -
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Goodmorning Jenise this is Joseph I just seen that your up in big bear im right down the mountain in the Coachella valley indiio to be precise small world neighbor.
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Jenise Fryatt

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Better Roads Magazine puts their spin on IBTTA's 5 Myths of Tolling
With reauthorization less than a year away, it’s time for lawmakers to begin considering funding options that will bring in revenue for the nation’s
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Tips for using SlideShare for Content Marketing - this week's #ContentChat summary
A summary of a Twitter chat on using SlideShare in content marketing.
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Jenise Fryatt

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<a class='ot-hashtag' href=''>#hangoutsonair</a>Ruud Janssen
Chat wity Ruud Janssen
Jenise Fryatt and 1 other participated
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Our Twitter chat today on "Events as Part of Your Content Marketing Strategy" was fast paced and FULL of great insights from the #contentchat gang.  Look for the Storified summary tomorrow. :)
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The Why's of Hashtagging: Put the Pound Sign to Work
Regardless of the social platform, every hashtag you use should have a job, and you should know what that job is before you hit “post.”
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Jenise Fryatt

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Does the answer surprise you?

Where people swear most on Twitter -

(Photo by Jeremy Brooks)
Tim Berkesch's profile photoKaren Irving's profile photoJenise Fryatt's profile photo
Karen, you and Wendy must be the only swearers in Canada! Tim, it's amazing the sociological information that social media can generate, isn't it?
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+Dennis Shiao will be on the chat today to share his tips for using SlideShare for content marketing.   Join us on #ContentChat at 3 pm.
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Looking forward to it, Jenise.
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Events as Part of a Content Marketing Strategy - Tips, Links, Insights from the gang on this week's #ContentChat
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GREAT idea here! - Laser Target Journalists w/ Facebook Ads to Earn Coverage
Reporters and other media pros are typically easy to reach, but much harder to influence. Their livelihoods depend on being accessible to people with tips, angles, and stories, so many of them even publish their email addresses and phone numbers in their Twitter bios, etc. But, reach does not equal influence.
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Jenise Fryatt

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Does the content you're curating resonate with your organization or business core message?
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  • Cal State Fullerton
    Communicataions, 1984 - 1987
  • College of the Desert
    Journalism, 1981 - 1983
  • Indio High School
    1978 - 1981
Basic Information
Looking for
Friends, Networking
Other names
Social Media Strategist at Smarter Shift, Marketing Director Icon Presentations, Event Industry Blogger, Social Media Strategist, Content Creator
Content marketer, blogger and social media strategist. Inventor of the Engage, Inform, Retweet #EIR Strategy for driving community interaction on social media.

A long time event industry supplier and blogger. I was part of a research team that produced two studies for Meeting Planners International: The Strategic Value of Virtual Events and Hybrid Events: Research and Tools  I also co-organized Event Camp Europe, a hybrid event located in the UK focusing on hybrid events.

In addition I regularly present at conferences on the topics of social media marketing strategy, social media for events, the value of social media education and virtual and hybrid events.
Bragging rights
Married 25 years; have 2 kids & lots of practice taking risks & falling on my face through improv
Content Marketing Strategist
content marketing, blogging, writing, community building, content creation, social media strategy, social media education, research
  • Smarter Shift
    Content Marketing Strategist, 2012 - present
  • Icon Presentations Audio Visual
    Marketing Director/Co-Owner, 1990 - present
  • Eventprov
    Founder/Owner, 2010 - 2012
  • Omnipress
    Engage365 Online Community Manager, 2010 - 2011
  • Various Stages Entertainment Group
  • The Desert Actors' Network
  • California Desert Regional Theatre
  • Bauer Southam Audio Visual
  • McCune Audio Visual
  • K-ESQ TV
  • Post Newspapers
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Big Bear City, CA
La Quinta, CA - Palm Desert, CA - Long Beach, CA - Oakland, CA - Richmond, CA - Fullerton, CA