Social Media Strategist at Smarter Shift, Marketing Director Icon Presentations, Event Industry Blogger, Social Media Strategist, Content Creator
Content marketer, blogger and social media strategist. Inventor of the Engage, Inform, Retweet #EIR Strategy for driving community interaction on social media.
A long time event industry supplier and blogger. I was part of a research team that produced two studies for Meeting Planners International: The Strategic Value of Virtual Events and Hybrid Events: Research and Tools I also co-organized Event Camp Europe, a hybrid event located in the UK focusing on hybrid events.
In addition I regularly present at conferences on the topics of social media marketing strategy, social media for events, the value of social media education and virtual and hybrid events.