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Why Design Matters
This week, BusinessWeek posted an article called " Teaching Mapping Apps to Pick the Prettiest Walk Over the Shortest ." The fact that this new feature is even being explored is proof that people are not always satisfied with the simplest, quickest path: Th...
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Business numbers down?  Why you need a new E-commerce website...
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Why you NEED a quality e-commerce website!
Total U.S. e-commerce spending grew by 18 percent in 2013, reaching just under $320 billion. The report estimated that 11 percent of e-commerce spending in 2013 was done through smartphones, now known as mobile-commerce or m-commerce. The report explained t...
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How to Get More People to Open Your Emails
Do you have great email content but poor email open rates? These three small tips will help your emails get opened more often! 1) Choose the right "from" name: Make sure that the "from" name in your emails is clearly recognizable and conveying who you are t...
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Knowing What Makes Your Business Different
How your business is different? Whatever your business is, chances are, you're not the only one doing it. Today's consumers have plenty of options when it comes to everything from hiring a plumber to going out to eat. So, how would you like your business to...
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Why Your Business Should Be Using Online Coupon Marketing
Maybe your business utilizes a coupon mailing marketing strategy, but are you tapping into the advertising platform where most consumers are actually searching for coupons? Yes, I'm talking about the internet! As more and more people are relying on mobile d...
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How to Effectively Interact With Your Customers Through Social Media
Okay, so your business has a Facebook page and a Twitter. Great. But are your social media pages actually helping your business? Use these four tips to get the most out of social media by effectively interacting with your customers. Be Personal : Depending ...
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How to Keep Customers on Your Website Longer
Is your website getting as much traffic as you would like? More importantly, are customers staying on your site for a significant amount of time, or are they getting frustrated and leaving? Try these tips to make your website more user-friendly: 1) Keep the...
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How to Get More Business Through Customer Reviews
In a time when anyone can go online and find out the quality and credibility of everything from hotels to restaurants to plumbers, shouldn't your business be taking online reviews more seriously? Or, maybe you do realize the importance of reviews but just c...
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