Interesting article for anyone that still does not see the direction Google search is headed. Small business owners should think mobile first and desktop second!!
When Google makes a significant algorithm change that affects search rankings it is usually considered a new or updated ranking signal that we must be aware of.
The tone of Google's announcement should get people thinking about whether the next step will be an actual penalty.
Technically, Google will penalize a website when it violates its guidelines. For now, we should consider this an algorithm update and keep our eye on the guidelines.
If Google really wants to move the dial it will require websites to be mobile friendly and will make it part of its guidelines.
The tone of my post should have read:
Google announces major algorithm change that will affect search rankings. Is a penalty next?
Still putting off fixing your Google Business listing? You may want to reconsider waiting because it is costing you new business.
example: DDD Lincoln DDD Jaguar & DDD Land Rover. All have their own website also.
They need 3 separate GMBs as required by their Manufacturers. Anyone dealt with car dealers in this situation? If i create 3 GMBs with the same address but different business names and phone numbers will Google penalize the dealer?
- Local Goldmine LLCLocal Internet Marketing Consultant, 2008 - present
- AutoNet Media INCAutomotive Content Marketing Specialist, 1996 - 2014
First of all let me just say that I am truly blessed in my life! I have a beautiful wife that I love dearly and 2 young boys that motivate me every day to be the best that I can!
What do I love to do? For over 17 years I have been blessed to be able to do something I truly love and help businesses market online.
My marketing background allows me to look even further than just search engine optimization and help business owners formulate actual marketing plans using local Internet marketing to generate leads or attract more customers.
I specialize in creating Comprehensive Local Internet Marketing Plans designed to generate leads and bring new customers to your business!
How can you generate more leads?
If you are a Small Business you better be ready for big changes in Search Engine Marketing in 2015. Over the past several years, Google sent a very stern message to Business owners and SEO specialists. Guess what? They are changing the rules again in 2015.
The Number One Question I Get Lately....
"What is going on at Google and what do you think we should be doing to stay ahead of the curve?"
Without writing an eBook here let me just say this, whether you are a major car dealer, a plastic surgeon, an electrician, whatever... you better be looking at 3 areas going forward.
1. You better have a serious content management and distribution plan on the table. This content should include blog posts, Videos, and images. No details here, just a warning.
2. A Reputation Management plan in action. The Internet is where people go now to validate purchase decisions. Validation of where they will send their business includes reviews.
Collecting reviews from satisfied customers requires effort and a plan. Handling negative reviews and upset customers requires a level professionalism and tact. DO NOT buy fake reviews! It will come back on you and sooner than you think!
3. Social Presence - You must now focus on building your own local communities and interacting with them. Google looks at social signals more than ever and just posting content is not enough if nobody is sharing your stuff!!
Is Search Engine Optimization SEO DEAD?
I have been involved with SEO for 17 years and I have heard that statement on numerous occasions. SEO continues to evolve. What worked last year may not work this year.
I will say this, Google is never going to stop redefining what is okay and what is spam.
Over the years, I have learned one thing about Google, they really do not care about your small business! Let's face it, they are a 'for profit search engine', and make their money selling Adwords.
If they could make organic listings go away they would, so why should they help you get a top ranking for free?
SEO is NOT DEAD! Just redefined again! Make sure whoever is currently doing your small business SEO is ahead of the Google curve and poised to help you grow in 2015!
Let me leave you with this...
Creating, publishing, and distributing unique and interesting content is King!
If you do not yet have a real Content Marketing system in the works you are in for a rude awakening as we move through 2015.
Remember, content is more than just writing blog posts, much much more!
Find out exactly what this is all about by contacting Jeffrey direct. Just like what he did in 1996, this is cutting edge SEO.
If you are small business owner in a local market and still do not have a strong presence in the Google Plus Local listings you are losing customers.
I have a powerful local Internet marketing system for local businesses that works! We work with Doctors, Dentists, Chiropractors, Auto repair shops, plumbers etc... NO BS, just results!
Are You Ready For 2015? I am!
- Ramapo CollegeMarketing, 1981 - 1985
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