Published our infographic about Super Bowl web, mobile & social calls-to-action today. Still shaking my head that more brands didn't use their moment in the sun to build audiences beyond the game. Only Oreo and AXE made real efforts. And if you haven't checked out Oreo's Instagram page yet--do. They went from 2,200 followers to over 57,000, and the ongoing #cremethis
photo submission promotion is simply stellar. Submit a photo and their creative team is replicating it in creme or cookie form.
Anyway, here's the infographic. Enjoy! http://blog.exacttarget.com/blog/jeffrey-rohrs/infographic-super-bowl-xlvii-a-mobile-social-email-miss