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Jeffrey L. Cohen
Works at SocialMediaB2B.com
Attended University of North Carolina at Chapel Hill
Lives in Muncie IN
1,071 followers|33,656 views
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Jeffrey L. Cohen

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Are you thinking how you can use social media to reduce friction in customer ordering? #B2B  
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Looking to incorporate a storytelling mindset into your social media efforts? Start here.
Marketing leaders of B2B companies can do so much more with social media by approaching it from a storytelling perspective rather than an advertising perspective.
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See which B2B companies have the most engaging profiles on Instagram.
B2B companies need to learn how to tell their stories in a visual manner. These 10 B2B companies are doing it right on Instagram, as their engagement rates show.
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Some good reminders based on my judging a marketing competition.
 
I recently judged the online marketing category of a marketing competition for a B2B company. The following lessons are derived from my feedback to the entrants.
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B2B marketers gathered at the BMA Annual Conference to discuss the latest B2B marketing trends, thinking, research, technology, case studies and best practices.
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We've seen too many companies take perfectly good blog posts and publish them as ebooks. It's just not right. And not effective.
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Jeffrey L. Cohen

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Wondering how to engage your following with visual content. Read what IBM is doing on Instagram.
As a follow-up to our list of top B2B Instagram accounts, I reached out to IBM, to learn more about how they approach a visual platform like Instagram.
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I'm thinking a little differently about B2B social media predictions for the coming year.
It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year.
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Jeffrey L. Cohen

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B2B marketers gathered at the BMA Annual Conference to discuss the latest B2B marketing trends, thinking, research, technology, case studies and best practices.
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Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer questions on the topic.
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Learn why +Jeffrey Rohrs thinks Audience Development is a key to marketing success.
Audience development in B2B marketing needs to be considered as a crucial part of achieving success across social media, email and more.
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People
In his circles
420 people
Have him in circles
1,071 people
joe angelino's profile photo
Middle Island Landscaping's profile photo
NOTICIAS EM PRAIA GRANDE's profile photo
Melanie Thompson's profile photo
Rebecca Schmorr's profile photo
Doc Kane's profile photo
Julio Humberto Ponce Calvo's profile photo
Antonio Susta's profile photo
Martin W. Smith's profile photo
Work
Occupation
Distinguished Lecturer at Ball State University, Co-author of The B2B Social Media Book, Managing Editor of SocialMediaB2B.com
Employment
  • SocialMediaB2B.com
    Managing Editor, 2009 - present
  • Ball State University
    Distinguished Lecturer, 2014 - present
  • Salesforce.com
    Manager, Content Marketing, 2012 - 2013
  • Salesforce Radian6
    Social Strategist, 2011 - 2012
  • The B2B Social Media Book
    Author
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Muncie IN
Previously
Durham NC - New York, NY - Fort Myers FL - Chapel Hill NC
Story
Tagline
B2B Social Media Marketing Speaker, Writer and Strategist
Introduction

Jeffrey L. Cohen is a social strategist and the co-author of The B2B Social Media Book, which has been translated into Italian, Korean and Vietnamese. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.

Jeff recently led the content marketing team at salesforce.com, creating and publishing the best sales, service, marketing and mobile development content on the web to educate, inform and entertain customers, prospects, advocates and influencers, all while driving traffic and sales leads.

He has more than 20 years of agency and client side marketing experience providing strategic counsel to B2B and B2C companies from Fortune 500 to startups in technology, manufacturing, retail distribution, industrial equipment and alternative energy.

Education
  • University of North Carolina at Chapel Hill
  • Duke University
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Gender
Male