Profile

Cover photo
Jeffrey L. Cohen
Works at Oracle Corporation
Attended University of North Carolina at Chapel Hill
Lives in Chapel Hill NC
1,193 followers|37,731 views
AboutPostsPhotosYouTube

Stream

Jeffrey L. Cohen

Shared publicly  - 
 
 
Are you thinking how you can use social media to reduce friction in customer ordering? #B2B  
1 comment on original post
2
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
 
Looking to incorporate a storytelling mindset into your social media efforts? Start here.
Marketing leaders of B2B companies can do so much more with social media by approaching it from a storytelling perspective rather than an advertising perspective.
View original post
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
 
See which B2B companies have the most engaging profiles on Instagram.
B2B companies need to learn how to tell their stories in a visual manner. These 10 B2B companies are doing it right on Instagram, as their engagement rates show.
View original post
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
Some good reminders based on my judging a marketing competition.
 
I recently judged the online marketing category of a marketing competition for a B2B company. The following lessons are derived from my feedback to the entrants.
View original post
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
 
B2B marketers gathered at the BMA Annual Conference to discuss the latest B2B marketing trends, thinking, research, technology, case studies and best practices.
View original post
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
 
We've seen too many companies take perfectly good blog posts and publish them as ebooks. It's just not right. And not effective.
View original post
1
Add a comment...
Have him in circles
1,193 people
sweety chakma's profile photo
Brenn Hill's profile photo
Naina Saigal's profile photo
Amit Pandey's profile photo
Joseph George's profile photo
Erica Strother  Marois's profile photo
Christopher Kroeper's profile photo
Doc Kane's profile photo
Максим Куимов's profile photo

Jeffrey L. Cohen

Shared publicly  - 
 
 
Wondering how to engage your following with visual content. Read what IBM is doing on Instagram.
As a follow-up to our list of top B2B Instagram accounts, I reached out to IBM, to learn more about how they approach a visual platform like Instagram.
View original post
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
I'm thinking a little differently about B2B social media predictions for the coming year.
It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year.
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
B2B marketers gathered at the BMA Annual Conference to discuss the latest B2B marketing trends, thinking, research, technology, case studies and best practices.
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
 
Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer questions on the topic.
View original post
1
Add a comment...

Jeffrey L. Cohen

Shared publicly  - 
 
 
Learn why +Jeffrey Rohrs thinks Audience Development is a key to marketing success.
Audience development in B2B marketing needs to be considered as a crucial part of achieving success across social media, email and more.
View original post
1
Add a comment...
People
Have him in circles
1,193 people
sweety chakma's profile photo
Brenn Hill's profile photo
Naina Saigal's profile photo
Amit Pandey's profile photo
Joseph George's profile photo
Erica Strother  Marois's profile photo
Christopher Kroeper's profile photo
Doc Kane's profile photo
Максим Куимов's profile photo
Work
Occupation
Director, Content Strategy at Oracle Marketing Cloud, Co-author of The B2B Social Media Book, Managing Editor of SocialMediaB2B.com
Employment
  • Oracle Corporation
    Director, Content Strategy at Oracle Marketing Cloud, 2015 - present
  • SocialMediaB2B.com
    Managing Editor, 2009 - present
  • Ball State University
    Distinguished Lecturer, 2014 - 2015
  • Salesforce.com
    Manager, Content Marketing, 2012 - 2013
  • Salesforce Radian6
    Social Strategist, 2011 - 2012
  • The B2B Social Media Book
    Author
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chapel Hill NC
Previously
Durham NC - New York, NY - Fort Myers FL
Story
Tagline
B2B Social Media Marketing Speaker, Writer and Strategist
Introduction

Jeffrey L. Cohen is a social strategist and the co-author of The B2B Social Media Book, which has been translated into Italian, Korean and Vietnamese. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.

Jeff recently led the content marketing team at salesforce.com, creating and publishing the best sales, service, marketing and mobile development content on the web to educate, inform and entertain customers, prospects, advocates and influencers, all while driving traffic and sales leads.

He has more than 20 years of agency and client side marketing experience providing strategic counsel to B2B and B2C companies from Fortune 500 to startups in technology, manufacturing, retail distribution, industrial equipment and alternative energy.

Education
  • University of North Carolina at Chapel Hill
  • Duke University
Basic Information
Gender
Male