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Jeffrey L. Cohen
Works at SocialMediaB2B.com
Attended University of North Carolina at Chapel Hill
Lives in Muncie IN
955 followers|14,077 views
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Learn why +Jeffrey Rohrs thinks Audience Development is a key to marketing success.
Audience development in B2B marketing needs to be considered as a crucial part of achieving success across social media, email and more.
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Jeffrey L. Cohen

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Chicken #sxsw
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Share with your sales team to get them up to speed on social media.
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Ohio Bridge in the snow
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I'm happy to announce that I have accepted a full-time faculty position in the Marketing Department in the business school at Ball State University in Muncie Indiana. Plenty of life changes ahead.
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I may have to sneak into one of your classes! 
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Have him in circles
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A bit of a rant about trade shows, but with some advice how to improve them. "Relieve stress by squeezing the globe."
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This may be as rant-y as I get.
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My loft apartment is in this building in Downtown Muncie
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Yes, it is still festive here.
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See what your fellow readers read the most in 2013 about social media for B2B companies.
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People
Have him in circles
955 people
Carrie Riggin's profile photo
Esteban Contreras's profile photo
Greg de Lima's profile photo
Akira Morita's profile photo
Work
Occupation
Distinguished Lecturer at Ball State University, Co-author of The B2B Social Media Book, Managing Editor of SocialMediaB2B.com
Employment
  • SocialMediaB2B.com
    Managing Editor, 2009 - present
  • Ball State University
    Distinguished Lecturer, 2014 - present
  • Salesforce.com
    Manager, Content Marketing, 2012 - 2013
  • Salesforce Radian6
    Social Strategist, 2011 - 2012
  • The B2B Social Media Book
    Author
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Muncie IN
Previously
Durham NC - New York, NY - Fort Myers FL - Chapel Hill NC
Story
Tagline
B2B Social Media Marketing Speaker, Writer and Strategist
Introduction

Jeffrey L. Cohen is a social strategist and the co-author of The B2B Social Media Book, which has been translated into Italian, Korean and Vietnamese. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.

Jeff recently led the content marketing team at salesforce.com, creating and publishing the best sales, service, marketing and mobile development content on the web to educate, inform and entertain customers, prospects, advocates and influencers, all while driving traffic and sales leads.

He has more than 20 years of agency and client side marketing experience providing strategic counsel to B2B and B2C companies from Fortune 500 to startups in technology, manufacturing, retail distribution, industrial equipment and alternative energy.

Education
  • University of North Carolina at Chapel Hill
  • Duke University
Basic Information
Gender
Male