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Jeffrey Kwit
Works at eKWITy Holdings LLC
Lives in New Preston, CT 06777
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Jeffrey Kwit

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I've got a situation for which I would love some advice from the Adwords experts here...

I've got a client who spent $4k+ on a brand new website developed from scratch by a local web developer for whom I have a lot of respect. We're talking custom-designed CMS and the accompanying on site SEO. This website is only about 6 months old (domain is much older). So, my client wants to change search marketing companies ( no names but starts with a Y and ends with a W" ) and they are promising him a brand new free website on their platform along with $800 of Adwords for $400. What amounts to about 1 month of online ads for my client.

The search marketing salesman says that the current site has "old code" on it I.e. It's not HTML5. And as far as he knows, no one else is using HTML5. (He really said that.) According to him, Google Adwords judges their quality score based on whether websites are coded using HTML5.
I think it might have something to do with whether the site is mobile friendly or not. Anyway, here's the site if you want to take a look http://www.gainesvillepump.com

So that's my question: is an HTML5 coded site necessary for an effective search marketing campaign?

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In his circles
330 people
Have him in circles
121 people
Jack Polsky's profile photo
Jim Rudnick's profile photo
Jason Brooks's profile photo
Work
Employment
  • eKWITy Holdings LLC
    Managing Member, 2010 - present
    Principal investor, personal holding company. Current assets include allocations to various hedge funds (single strategy, as well as funds of funds), direct private equity/VC investments, a portfolio of domain names (exclusively commercial geodomains), and other "esoteric" assets.
  • J Kwit Mgmt LLC
    Managing Member, 2002 - 2009
    Co-founded/co-managed a speciality financial services firm comprised of three, complementary operating subsidiaries: 1) a boutique investment bank (operating through a wholly-owned broker-dealer); 2) an alternative investment management division; and 3) a financial engineering/consulting unit.
  • Fred Alger Mgmt.
    Portfolio Manager, 1997 - 2001
    Senior analyst and portfolio manager...primarily small cap public equities...institutional (managed) accounts and mutual funds.
  • Olympus Partners
    Principal, 1992 - 1997
    Principal investor in private equity firm...primarily later-stage VC, buyouts, and special situations.
  • Donaldson, Lufkin & Jenrette
    Equity Research Analyst, 1987 - 1990
    Covered multi-industry companies (i.e., conglomerates) and special situations.
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New Preston, CT 06777
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Greenwich, CT 06830 - New York, NY 10075 - Healdsburg, CA - Kentfield, CA - Palm Beach, FL - New York, NY 10128 - New York, NY 10023
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