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Jeff Yerkey
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3 Takeaways from the LMA Technology Conference West - San Francisco

The 2015 Legal Marketing Technology Conference West Bay Area Chapter has come and gone and reflecting on the event's first ever 3-day program span, there was a lot to take in. 

With over 250 attendees, the LMA Tech Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. The event promised — and delivered — a host of new ideas, technologies and methods for legal marketers and lawyers to up their visibility and marketing effectiveness.

This year's keynote speaker was Jamie Moldafsky, CMO of Wells Fargo. Jamie pulled no punches in describing the awkward and sometimes painful road of growth that Wells Fargo has undertaken over the past several years. 

This was the first year I attended the LMA Tech Pre-Conference (a half-day event) and I was blown away by the quality and quantity of the day's panels. Track 1 featured the CMO Summit while Track 2 focused on tech and social media workshops. I attended the tech and social media track. 

While the LMA Tech Conference Tweeted, LinkedIn'd and Facebook'd though the week, three trends emerged as timely and important for the dawn of 2016. The decade is half over and the financial meltdown of 2008-2009 finally seems to have faded in the rearview. So, following is one person's takeaway:

1)  It's No Longer B2B Or B2C. Now It's H2H — Human To Human

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"When people think of SEO, there are a number of common bad practices that come to mind like keyword stuffing, link building and spamming the search engines with lots of low quality content. Back in the old black hat days of SEO there wasn’t a strong correlation between SEO and UX...

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In 2016, will you be using the full range of free, freemium and paid SEO tools available to improve your SEO / content marketing effectiveness?

We're exploring Insightly as our new CRM system. Anyone have thoughts on CRM?

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Responsive Web Design Considerations. What is it? Should you use it? Review the criteria.

Registration is open for the 2013 Legal Marketing Technology Conference. October 28-29, 2013 in SF!

So Google+ is going to fix and prep all my vacation pics? Well, have at it!

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Pink Floyd album designer Storm Thorgerson dies. 

One of my high school design heroes is dead. RIP, Storm.
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