The Influential Power of Solutions Relevantly Timed to Customer Situations. (Related post http://bit.ly/17ySDWt
Sharing some of my thinking on how to identify customer situations and align well timed, relevant solutions to better meet current need.
It all boils down to perspective. As marketers, we have immense influence in our existing marketing, but it remains chaotic and unfocused. What we need to do is change our perspectives and improve our understanding of the influence potential of our brands.
Marketing IS Influence.