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Jeff Wilson
Works at The Art of Acquisition
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Jeff Wilson

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Joining a G+ community does not give you the permission to spam me with unsolicited invitations and reminders to your sales events.

Not cool. Just sayin...
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Jeff Wilson

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Grumpy Cat to Play Toronto Mayor Rob Ford in Upcoming Film --   "I'll take a crack at it" says Grumpy Cat in a recent interview
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Grumpy Cat to Play Mayor Rob Ford of Toronto in Upcoming Film -- Ford Appoints Evil Kettle as New Chief of Staff

http://bit.ly/ZiYh9J

~ Running with Scissors!
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Jeff Wilson

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Seems a highly unfortunate but honest mistake and is in large part due to the angle from which you view the tea kettle. It seems preposterous to assume they set out to intentionally design this.
The retailer is in hot water after a Reddit user posted a photo of a kettle that supposedly resembles Adolf Hitler. JC Penney has responded by...
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Jeff Wilson

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Its the little things that encourage natural socialization in the workplace that truly make a difference. Socialization cannot be forced or programmed into a work environment. This will be resisted both consciously and unconsciously.

You can only enable collaboration and let nature do the rest.
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Jeff Wilson

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Culture and the Chief Executive. http://goo.gl/mag/Hw2e6Py

And a happy, motivated organization delivers a better customer experience which results in happier customers and more share of wallet.

A triple win.
CEOs are stepping up to a new role, as leaders of their company’s thinking and behavior.
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Jeff Wilson

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Rarely have I found a subject so average that was told so well. If you are looking for a brilliant example of writing and writer style you must check out +Mark Etingchap

By the way chap, I'm Anonymous in your latest comments. Wasn't able to figure out this damned technology contraption to comment. It seems my life is meant to serve as an example to others.
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Have him in circles
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Jeff Wilson

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Mmm, bacon...
Well that didn’t take long. Just yesterday we shared the story of how our own Mr. Sato capitalized on Burger King Japan’s current 15 bacon strips for 100 yen (US $1.20) promotion by ordering a Whopper with 105 bacon strips. While Mr. Sato managed to finish the burger, he didn’t seem to be in the best shape afterw ...
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Jeff Wilson

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The Influential Power of Solutions Relevantly Timed to Customer Situations. (Related post http://bit.ly/17ySDWt )

Sharing some of my thinking on how to identify customer situations and align well timed, relevant solutions to better meet current need.

It all boils down to perspective. As marketers, we have immense influence in our existing marketing, but it remains chaotic and unfocused. What we need to do is change our perspectives and improve our understanding of the influence potential of our brands.

Marketing IS Influence.

Thoughts?
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Bad news for you social media types... Oh well. You can always write a book!
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Jeff Wilson

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In the area of expectations around data privacy for consumers. It is not that corporations access their personal data, but in how they store, use and share the data most of all.

In regards to sharing private data, are corporations in danger of violating one of those universal human values of trust? That is the ability to keep a secret and not tell others? Is sharing of private data with business partners and advertisers paramount to data gossip in the eyes of the consumer?
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Jeff Wilson

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Over the years i have seen enterprise organizations embrace social marketing with anything from whimsy to malaise. The one defining characteristic however was almost a complete lack of understanding of the risks inherent in social environments.

This differs from the calculated risks they all understand well and had teams of lawyers proof reading copy or laying down engagement policy. It is the risk of the unknown or in military terms the "fog of war" that took them by surprise.

Since those early days i have thought often about risk and uncertainty. The influence they have over success is tremendous.

My take away was the development of 3 key strategies to help identify, manage and minimize risk due to uncertainty.

Your thoughts are most welcome.
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Have him in circles
378 people
Fred McClimans's profile photo
Beautify G+'s profile photo
David Copithorne's profile photo
Eloqua's profile photo
Jonathan Dune's profile photo
PBS Hawaii's profile photo
Don Eves's profile photo
Chris Carragher's profile photo
Toronto FC's profile photo
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  • The Art of Acquisition
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Social Heretic. Customer Advocate. No one of Consequence.
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