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Jeff Walters
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Jeff Walters

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The most important part of the attribution model solution description here is the last sentence: " Data-Driven Attribution seeks to best represent the actual behavior of customers in the real world, but is an estimate that should be validated as much as possible using controlled experimentation." There is no simple, "one-size-fits-all," out of the box algo, but one can get there with a solid framework, careful integration of analytics and controlled experiments. Hopefully this attribution model serves as the solid framework and, thus, a starting point.
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Completely agree with what you are saying Jeff.  This new functionality does seem to provide a solid foundation to build from however.
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Have them in circles
86 people
Michael Wolf's profile photo
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47 STRAIGHT LLC's profile photo
Carol De Rosa's profile photo
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