Crowdfunding has been revolutionary simply because the platform supports projects that might otherwise never have happened.
Celebrity crowdfunding campaigns are centered on people and properties that are already known. Through their previous exposure, proven fiscal returns, and legions of devoted fans these celebrity properties already have enough momentum to further develop.
But what about new personalities and properties, new creative endeavors? Projects that could speak to us with a new perspective and could only exist through the use of crowdfunding?
At best, celebrity crowdfunding campaigns draw attention to the rapidly growing movement. At worst, they wick money away from proper indie filmmakers, amateurs and unknown professionals at the cusp, who use the funding to create breakout projects and new intellectual properties.
Without this avenue of new creators, the trend of recycling people and properties would undoubtedly continue ad infinitum. The loss of the video store resulted in a consumer tailored experience of self-imposed parameters when seeking entrainment —
I can only hope celebrity crowdfunding doesn’t result in the same loss when making entertainment.
[originally posted here: http://17272dorsetave.tumblr.com/post/48956693257/crowdfunding-a-tailored-existence