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Jeff Rushton
Works at University of Louisville
Lives in Louisville, KY
4,441 followers|132,013 views
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Jeff Rushton

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Fun at my day job. (2 of 2)
We couldn't pull out a win against UK but we had fun making our own #Selfie  video around the #Sweet16  and were able to include over 400 student photos in the video #highered   #UofL  
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Jeff Rushton

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As much as I hate the weather, I love taking photos of it.
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I love it.


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Jeff Rushton

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Fun at my day job.  (1 of 2)
Our take on the Pharrell Williams #Happy  video (University of Lousiville)
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Jeff Rushton's profile photocynthia heil's profile photo
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Thank u so much
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I'll have ice with that
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Jeff Rushton

General Discussion  - 
 
How does your university manage digital media (web, social & mobile)?

Digital Media in Higher Education is investigating how universities manage digital media. Take this three-minute survey and then submit your information if you would like to receive the results (free).
+Digital Media in Higher Education 
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What do you feel are the differences between successful digital media (social, mobile, web) and those who wither away?
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Jeff Rushton

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ON AIR
Case KY - Effective Social Media Tactics
Jeff Rushton and 4 others are participating
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АЛЕКСЕЙ НИМОНОВ's profile photoCindy Davis's profile photoEdward Tj Gerety's profile photo
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effective social media tactics?
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People
Have him in circles
4,441 people
Work
Occupation
Internet Executive and Marketing Professional
Skills
Digital media, executive management, start up & change management, SEO, SEM, media buying, consulting, social media strategy
Employment
  • University of Louisville
    Director of Digital Media || Providing strategic online, social media & mobile direction and training university-wide, 2010 - present
    • Provide new media strategic direction to the office of the President, Foundation and university-wide • Create online strategy, policies, procedures and guidelines for all University (360+) websites based on analytic data and consumer demand • Oversee the development and launch of updated brand identity and guidelines • Teach marketing managers, 12 schools and 22 business units effective strategy, branding, marketing, online analytics, Google Analytics, SEM, advertising, media buying, SEO, social media, interactive marketing and communication • Implement changes in the social media strategy that tripled Facebook “Likes” and more than double the overall online mentions, in less than one year. • Implement a new website design that increased usage by 10%, improved engagement and speed. All of the changes were based on data mined through Google, Facebook, LinkedIn and Twitter. • Co-investigator - NIH research using digital media to promote a study (with the School of Nursing) and do research, all online. One of the largest NIH funded projects for the school that year.
  • POM Wonderful
    Director of Online || Manage all aspects of internet marketing, development, advertising and promotion, 2007 - 2010
    • Manage all aspects of online for 7 brands, including a $2.1 million online advertising budget. • Launch social networking and community initiatives including blog outreach, social network outreach and ongoing engagement initiatives resulting in over three million blog engagements and thousands of additional social networking engagement every month, without any advertising dollars. • Personally built a social networking and engagement application to track, monitor and provide reports on social media and blog outreach. Also, developed scalable infrastructure to support content development and delivery on the fly by several departments and content developers. • Manage a site launch using WordPress and BuddyPress, doubling original site content for SEO.
  • Private consulting
    Interim CEO/COO for online and traditional companies moving online, 2001 - 2007
    • Provided executive management and strategy for ecommerce and lead-generation companies in need of a strategic online marketing and/or customer service improvements to improve core goals. • Worked closely with owners and key stakeholders to understand business objectives and build a strategic plan to meet or exceed them. Often resulting in an interim COO assignment to implement company-wide change, including improving technology to support online marketing initiatives. • Built several companies’ organic search strategy (SEO) and advised on internet media plans including search, banner, (advanced) rich media, email, social and viral campaigns. Mostly changing CPM buys to CPA and finding creative partnerships at little or no cost. • Assist companies in building an online publishing platform to improve SEO rankings or to build out a lead generation engine based on landing pages. • Manage advertising budgets up to $42 million over many medium (T.V., radio, online, print, etc.) • Assist with large-ticket business development opportunities.
  • NetEXE
    Founder / President || Started a mobile phone software company that created one of the first ever App builders for smart phones, 2000 - 2001
    • Developed an application to supplement ecommerce, field service and mobile sales companies with a PDA and cell phone solution. • Established a hardware, hosting and data model that generated up-front and recurring revenue. • Manage all marketing and fund raising resulting in $750K in funding and a beta launch impressive enough to land a Costco contract and a term sheet for $3.2M.
  • iTool.com
    Director of Marketing || The first employee in a start-up, playing many roles but ultimately focused on marketing., 1998 - 1999
    • The second employee hired and played many roles, ultimately mostly Marketing. • Helped take the company from 0 to 5,000 customers soon after going live. • Assist in technical, marketing, sales and fundraising.
  • Kolbe Corporation
    Chief Operating Officer || Move a 25 year old traditional business to 100% online., 1997 - 1998
    • Lead in transitioning the company from 100% paper to 100% online. • Helped manage the development and design of an ecommerce solution that would seamlessly integrate existing data with leading edge technology. • Work with the web team to ensure development of an SEO-friendly system from the ground up. • Upgraded the whole company’s internal computers, networking, security and internet standards to support an all-online company.
  • Evergreen Internet
    Director of Web Development & sales engineer || Manage a front-end web development team and act as the technical, sales liaison, 1995 - 1997
    • Develop ecommerce solutions for Fortune 1,000 and retail companies like Time/Warner, Kraft, Nabisco, Johnston & Murphy, The Sharper Image, Spiegel and Sundance. • Attended all major sales meetings with the CEO as the sales engineer to bridge the gap between the technical and management teams. • Personally built or managed over 40 ecommerce implementations.
Basic Information
Gender
Male
Looking for
Friends, Networking
Other names
Jeff Rushton
Story
Tagline
Internet & online professional, for 17 years+ and avid photographer
Introduction
A marketing executive with over 17 years experience managing internet-based, CPG and higher ed companies as a Chief Operating Officer or Marketing Executive.

I enjoy photography and love to shoot fashion, runway, models, music and outdoor sports.

Bragging rights
On-call to a seven year old daughter. I have been a keynote speaker at Internet World, DMA/NY, venture capital conferences (AZ & CA), higher education, sports and other conferences. I have been a Chief Executive or owner of seven start-up companies and can provide results-based strategic direction in the areas of online marketing, ecommerce, social media, email, traditional marketing and advertising. My online marketing work has generated over $1B in revenue, I have developed e-commerce solutions for Fortune 100 companies and I love to bring traditional businesses into the internet generation.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Louisville, KY
Previously
Irvine, CA - Sumner Washington - Puyallup, WA - Phoenix, Tempe & Gilbert, AZ - Newport Beach & Irvine, CA - Rexburg, Idaho - Decorah, IA
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