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Jeff Roach
Works at Sociallogical
Lives in Saint John, New Brunswick, Canada
1,612 followers|869,339 views
Have him in circles
1,612 people
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Strategic Connector
  • Sociallogical
    Strategic Connector, 2011 - present
  • propel ICT
    Executive Director, 2005 - 2010
  • FCS
    Strategy, 2002 - 2005
  • Citahealth Health Management Group
    Founder, 1996 - 2000
Basic Information
Other names
Strategic Connector and CEO of
The examples of businesses who are using social media really really well aren't hard to find. There are great and often entertaining examples of companies who have built amazing communities around their brands and are growing because of it. But the standouts are usually outliers in any field, no? 

When we started Sociallogical we figured companies might need us to help them figure out social media for 5-10 years and then everyone would get it and we'd find a new purpose. However, media continues to change quickly and significantly, making entry and advantage harder to figure out. So, still, most business leaders I meet aren't sure of what they need, who can provide it, how much it should cost, or what the potential outcomes could be. But they know social media is a big deal and they know they need to make that channel work to survive and grow.

This kind of internal culture change excites me, within communities and businesses. From my time as the founder of six startups - successful and unsuccessful - in 4 Canadian cities and in a role for several years that made me privy to the business models and operations of countless technology companies, I have an inventory of options and possibilities to consider that I have learned is uncommon. 

I marry change leadership with social communication strategies to help people use social media to grow their businesses and careers and to truly understand its power and utility.

I am the husband to an über-creative entrepreneur who makes a living helping people online and off. I'm also the dad to three very bright and social kids.

I’m a proud New Brunswicker who loves my home city of Saint John, which I consider to be a startup -incredible potential, constant iteration, collaboration, and growth.

I love to start and grow things. And I love to connect people.

Subscribe for Sociallogical's free email updates and use #AShareThing to connect with our community. Find all the ways to connect with Jeff Roach.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Saint John, New Brunswick, Canada
Truro, Nova Scotia - Halifax, Nova Scotia - Fredericton, New Brunswick - Toronto, Ontario - Calgary, Alberta - Vancouver, British Columbia - Saint John, New Brunswick
Contact Information
1 (506) 977-0900
24 Alexandra Street, Saint John, NB E2K 1B1


Jeff Roach

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I forgot that Google made this for me back in January. #iamjude +Kelly Lawson
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It's really cool that they zoom in on detected faces only at first for some photos, and then zoom out.
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Jeff Roach

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#iamjude 's personal #p2psj  summer tour of play parks around the #peoplecity . 1st time at Robertson Square:
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Jeff Roach

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Jeff Roach

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Entrepreneur develops community-driven smart-phone fashion app

by Clive McKenzie | Telegraph-Journal
July 23, 2015

SAINT JOHN • Soon New Brunswick women will be given the exclusive opportunity to acquire a "revolving online wardrobe" with a new smartphone application called Ella. 
With Ella, women will be able to buy and sell clothing while enjoying all the comforts of a close-knit community.

According to tech startup entrepreneur Kelly Lawson, one of the founders of the app, Ella is designed to foster interpersonal connections that are inspired by the love of fashion.

"Ella has a deeper social component than any of our other competitors," said Lawson. "What I’ve learned from our testing period is that women like to buy and sell within their own communities. It improves credibility and creates friendships."

The app, which launches Aug. 23, incorporates an interface where users develop a personal profile. From there they are able to search for clothing and accessories based on the category or brand of the item.

"In the U.S. the average woman spends $288 on clothing a month and in as little as four weeks 50 per cent of those purchases will be obsolete," said Lawson.

Instead of gathering dust in the closet, unused clothing can be given multiple lives with Ella. Lawson also remarked that most of the items being sold are in perfect condition. Lawson, along with a small group of business partners, used Facebook to test the concept of the app. Currently the "Shop Our Closets Saint John" Facebook group has more than 1,800 members. Women who are buying and selling garments and accessories use it actively.

"This really validates that people will actually do this," said Lawson. "It’s one thing for people to say that they will use it and it’s a completely different thing for people to actually use it on a regular basis."

Since the Saint John Facebook page began, Lawson and her team have created similar pages from Kelowna, B.C., to Halifax.

On Aug. 23, there will be an official launch event and exclusive celebration for the women of the Facebook group. Tickets are available online.

"We are shaping development of the app based on what customers want and not on what we think is cool," said Lawson. "The most important thing is to appeal to the users."

Lawson and her business partners want to revolutionize how women shop for clothing and curate their wardrobes.

"It really gets us excited because it’s so different than what’s currently out there," said Lawson. "We have an opportunity to create an economy of women."

For more information on Ella and also to sign up for all the latest updates from Lawson and her team, go to

Read the full Telegraph-Journal article at

#fashion   #thisisella   #startupeast  
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Jeff Roach

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Well said. I had similar, less articulate thoughts on the matter. How about 4 year targets instead of 40 year ones?
"There is something seriously illogical here" #cdnpoli #ns
Everyone uses energy. The country’s economy is inextricably bound up with energy. Yet those provinces who supply it, and offer jobs and security to the rest of us, are the only ones continually in...
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Jeff Roach

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My #CNETRoadTrip took me to the University of Michigan's Mcity, a 32-acre fake city for testing self-driving, wirelessly communicating cars. It'll be used to facilitate the marriage of the computing and automotive industries -- and perhaps keep auto research from heading to Silicon Valley.
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Jeff Roach

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Jude is enjoying the 2nd Annual Douglas Avenue Big Dig. #iamjude #peoplecity
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I love this! Very smart. But or electoral system needs to be reformed far more than the Senate does. ‪#‎cdnpoli‬ #ns
Prime Minister Stephen Harper says he refuses to name any senators until the Senate is reformed, adding he hopes it will put pressure on the provinces to figure out a plan to update the institution, which already has 22 of 105 seats unfilled.
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Jeff Roach

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Have you wondered if the car you are driving might be your last one fueled by gas?
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Jeff Roach

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Why are taxi drivers protesting Uber? Why are customers in love with it? This and way more for #MoveSJ to consider in this awesome podcast.

#MillennialDream   #ns
Lots of wisdom for #MoveSJ thinkers to chew on in this entertaining podcast.
Time: 27:32 #worthit 
#peoplecity #Taxi #ns
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Jeff Roach

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Turning off distractions has got to be one of the hardest for a lot of people. #balance #ns
Work might demand that we are always on but some people have managed to have carved out meaningful lives outside of their work. Here's how.
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Jeff Roach's +1's are the things they like, agree with, or want to recommend.
mysms SMS Text Messaging Sync – Android Apps on Google Play

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A unique experience. Products I've never seen anywhere else, a studio space that you never want to leave and exceptional, memorable service. An Atlantic Canada gem!
Public - a year ago
reviewed a year ago
Really amazing Thai food - New Brunswick's best. There is nothing mediocre here. If you love Thai food you won't be disappointed. When I walk out the door after a great meal here I would prefer to be in the city (uptown), but reviewing the restaurant alone, it's really one of the best in town.
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
A very competent and helpful support resource for IT needs, especially open source technologies. Pesold allows businesses in Saint John to run superior products such as Linux with the support that is sometimes needed with any IT environment.
Public - 3 years ago
reviewed 3 years ago
A couple of times a year, my wife and I get a hankering for an evening of frustration and bad service and head to Empire Theatres. Then we return to downloading everything we are interested in until we again forget how poorly run this business is. #thisisbroken
Public - 3 years ago
reviewed 3 years ago
10 reviews
We never thought of this place for breakfast before. Glad we did! Fantastic. Benny, waffles and +java moose coffee.
Food: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Unique, wonderful experience every time! #livelifeuptown
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
Good food. The ordering process is a pain. Too much choice. I might as well make lunch myself. But the food is good for sure.
Public - 3 years ago
reviewed 3 years ago