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Jeff Reckseidler
Works at USAA
Attended University of Calgary
Lives in San Antonio, TX
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WORK | Should I Be Improving Areas of Weakness?

You are likely coming up on a mid year evaluation where you will get to hear about the things you should be working on, to improve yourself for the betterment of your organization.

But shouldn't the process just identify the strengths you possess and get someone lined up to best leverage those things, for the betterment of the organization and you personally within it?

+Gary Vaynerchuk put it really well in Medium this week:
"Betting on strengths might be the most underrated strategy in modern business. I’m serious. We have an obsession with improvement. We spend time trying to correct weaknesses, when we could be just paying attention to the strengths."

Read more via the link below.

#productivity


Delegation isn’t about giving away your weaknesses.
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Jeff Reckseidler

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Let's End the Busy Brag

Is your head spinning every day? Don't eat during the day?

"Busy" isn’t and shouldn’t be a new normal.

Read More --> http://linkd.in/1HRwow6

#lifestyle
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Are You This Person?

People who can make sense of the exploded marketing universe that we navigate today are of tremendous value to agencies, companies and organizations around the world.

Those  who can figure out the "what to do" versus solely the "what to say" are potential rock stars in corporate America.

Be one.

#marketing   #advertising  
It seems of late that the much-vaunted and needed digital / social strategist, who have been in such demand over the last 4–5 years, are now having their value scrutinized on an ever increasing frequency. As a result a great deal of digital planners and creatives (at least in my network) seem to be bouncing from one gig to the next looking for their ideal fit.I find that scrutiny a little suspect, because it feels like more than ever there is a n...
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Microsoft is Interesting Again

I could not add anything to this or agree any more...MS is definitely very interesting right now, mainly due to all those people with legacy PC's and the next step into Windows 10 may bring them all back into the ecosystem.

#windows   #mobile  
Microsoft has been largely dead to Silicon Valley because for the past decade they struggled in -- or completely missed -- the last five major technology movements. Those five movements, and who they lost to are:1/open source (to Linux, MySQL, etc.)2/search (to Google)3/mobile (to Apple)4/social (to Facebook)5/cloud (to Amazon)In this piece: why MSFT failed (dividends), why they’re back (Satya) & what 7 things they can do to be as important to th...
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WORK | Let's Revisit the Concept of Campaigns

If you work in an agency or client-side advertising department a word you will use on multiple occasions, daily, is campaign. In these environments it usually denotes the current period / iteration of messaging you are working on, or the long-term positioning strategy to keep your products or services top of mind with intended audiences.

But is that the right definition of the word for our industry?

#marketing   #digitalmarketingstrategy  
If you work in an agency or client-side advertising department a word you will use on multiple occasions, daily, is campaign. In these environments it usually denotes the current period / iteration of messaging you are working on, or the long-term positioning strategy to keep your products or ...
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Blog Pr
 
really like your shares. I'd love to blog with you. If we blog about each other, both of our google rank will go up. What do you think? Im XBLOGPR+3d@gmail
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ADVERTISING | Relationship Between Planners and Creatives

What an excellent analogy to the relationship an account person / planner / strategist needs to have with the creative teams in an agency environment:

“If you’ve ever gone fishing with a really good guide, you know what the relationship between creatives and planners should be.  The planner should know the river and what flies will work at what time of the day.  The creative people still have to make the cast and land the fish.” - Jeff Goodby

Reminded me of a really great Slideshare doc on this topic....  
http://www.slideshare.net/BoondoggleAgency/hype-stefselfslagh 

#advertising   #marketing  
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Facebook's Growing Ad Stack Just Became Even Better

If you can leverage your own data with the richest third party data set that works off the individual not a cookie, you may just have something. 
A patent filing suggests Facebook wants to build a hybrid advertising/content exchange.
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What is a Brand?

It isn't a noun. It isn't something you build. And it is not something that is now in the hands of consumers."

It is simply the net result of two things you can dictate.  Therefore in an equation form:

BRAND = Promise + Delivery

Read More --> http://linkd.in/1MxwtDj

#marketingtips   #brand  
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Thanks Edwin!
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How Did an Agency Drive Development of a Significant Platform for a Brand?

During my time in a planning department inside a big agency, one comment I heard a lot was this one:

“I would love to see how that campaign was initially briefed in to the team…”

The truth of the matter, is that Nike’s Fuel Band project was not the product of an amazing integrated marketing brief, filled out by a brand manager and magically countered by a big idea via the agency. It was the result of a long standing partnership.

Read More -->  http://linkd.in/17rELOZ

#marketing   #advertising  
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EMAIL | Oh That MailChimp

The best email deployment platform understands experience design. A simple image addition to a email deployment confirmation page allowed me to 1) know what is going on and 2) made my day a little brighter.

Thanks +MailChimp 

You too can send email quickly and easily - start here:  http://mailchimp.com/ 

#digitalmarketing  
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THOUGHT | Don't Talk About the Work. Do The Work.

Too often in the industry I work in, you get a lot of people who like to talk about the industry.  We spend a lot of time at conferences, trying to build out brands, and forget that what is truly important to get ahead is by simply creating something that meets the needs of those who commission it.

A quote I found a few years back on this from +Brian Morrissey   of Digiday – interviewing a blind Agency CEO:

“I have a lot of respect for Weiden & Kennedy. They are consistent, unaffected, and they let their success speak for itself. They have been able to grow, expand and win big pieces of business without ever losing their creative edge. You never see any blowhards from Weiden & Kennedy sitting on panels espousing some BS about the future of marketing. Instead, they are doing the work that everyone else is talking about.”
 
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THOUGHT | Confused About Digital Marketing?

Insightful rationale about the state of digital marketing (then AND now) by then-AOL CEO, and now Univision executive Randy Falco:

“Its our fault you are all confused about digital.  Too often digital marketing is defined by technological capabilities rather than unique brand goals. When we lead with technology, especially technology that can be used by anyone willing to purchase or to bid, we ignore the fact that your jobs are to solve business problems that are becoming more multidimensional by the month. When we lead with people who can understand these various dimensions and help you choose the right combinations of tools, platforms and technologies, creating truly integrated branding experiences, we put the focus squarely where it should be: on you, the customer, and your specific needs.”

#digitalmarketing  
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People
Have him in circles
247 people
Tk Tram's profile photo
Greg Gerik's profile photo
andrea warshaw-wernick's profile photo
scott kosman's profile photo
FatWallet's profile photo
Alexis Weigand's profile photo
Jeremy Foster's profile photo
Sujon Max's profile photo
Luke Sacherman's profile photo
Work
Occupation
Digital, Brand and Marketing Strategist
Skills
CRM, Audience Development, Creative Strategy, Interactive Advertising, Mobile Marketing, User Experience, User Acceptance Testing, User Scenarios, Digital Strategy, Social Media Marketing, Account Planning, Analytics
Employment
  • USAA
    Lead (Dir) Marketing Manager (Brand), 2014 - present
  • USAA
    Senior / Lead Digital Marketing Manager (Mobile / Social), 2013 - 2014
  • InReality
    Account Planner, 2012 - 2013
  • Grey Global Group
    Senior Digital Strategist, 2011 - 2012
  • Big Spaceship
    Senior Strategist, 2011 - 2011
  • Taylor West
    VP, Director of Engagement Strategy, 2009 - 2011
  • Interbrand
    Senior Consultant, Strategy, 2008 - 2009
  • Critical Mass Inc.
    Account Manager, 2007 - 2008
  • Tribal DDB Worldwide
    Account Supervisor - Digital, 2006 - 2007
  • henderson bas kohn
    Manager, Creative Strategy, 2002 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Antonio, TX
Story
Tagline
Integrated Marketing at USAA. Husband. Dog owner. Texas Guy.
Introduction
A digital / brand strategist, I have spent the better part of  the past thirteen years guiding award winning,  multi-channel marketing campaigns as either an account or strategy lead.
 
I current serve our valued members at USAA.  I also have spent time inside with some of North America’s leading advertising, brand strategy and interactive agencies including Grey NY, Big Spaceship, Interbrand, Critical Mass, henderson bas kohn and Blast Radius.

Past brands I have been lucky to work with include:  Ally Bank, Energizer Personal Care, Crayola, Skittles, Lifesavers, AT&T, USAA, Nike Canada, Nintendo, EA Sports,  Molson Coors Brewing, among others.
Bragging rights
- 2011 Communication Arts: Activate Drinks - 2011 net Magazine Site of the Year Runner Up - Activate Drinks - 2008 Webby Awards: People’s Voice - BC Hydro; Official Honoree - Mines Action Canada - 2007 Applied Arts Gold (x2) - BC Hydro, Mines Action Canada - 2006 Digital Marketing Awards – Gold / Bronze – Nike Hockey / Battlegrounds - 2006 – Applied Arts Design Annual (x 2) - Nike Hockey / Battlegrounds - 2005 - The FWA Site of the Day - Nike Hockey - 2005 One Show Interactive – Merit – Nike Hockey - 2005 London International Advertising Awards – Finalist – Nike Hockey / Nike Battlegrounds - 2004 One Show Interactive – Merit – Nike RUNTO - 2004 Communication Arts – Design Annual – Nike RUNTO - 2004 Advertising & Design Club of Canada – Gold – Nike Hockey - 2004 Digital Marketing Awards - Best of Show, Gold (x2) Certificate (x2) – Nike Hockey / Battlegrounds / Running - 2003 Digital Marketing Awards – Best of Show – Nike RUNTO
Education
  • University of Calgary
    Commerce
  • University of Lethbridge
    Commerce
Basic Information
Gender
Male
Jeff Reckseidler's +1's are the things they like, agree with, or want to recommend.
We had an unexpected replacement for a hot water tank, and Shafer came highly recommended from our trusted HVAC supplier Tiger Services. Shafer didn't disappoint. We thoroughly enjoyed the service team and their work and honesty was refreshing.
Public - 5 months ago
reviewed 5 months ago
The dealership is going through some growing pains but by and large the MB Boerne dealership is a place that does whatever it takes to make the customer feel special and appreciated. The Service Managers and staff are very solid, and again will go out of their way to ensure you are satisfied with their performance.
Public - a year ago
reviewed a year ago
Looking for clothing alteration miracles? Try going to Lennies I take everything to Lennie's when I need alterations. We even brought clothing home to SATX when we lived out of state to ensure we got the quality we were used to. While in the store I have witnessed a customer who come in and say that this store saved their wedding, I even saw another girl crying her eyes out with joy when she was successfully delivered her prom dress - that another tailor had ruined. .
• • •
Public - a year ago
reviewed a year ago
Just had a long stay at the Drury Hotel in Marietta, GA. If you are searching for a place in the area please make this hotel a consideration. There are plenty of hotels off the Delk Road exit via 75, and in this area overall. Many offer a cheaper rate. But if you read the reviews on those places, they all have some form of nefarious activity occuring in them / around them, and you should believe what you read on that topic. But the Drury provides the most-value for the money. The facilities are safe, clean and well kept. Also the team they have assembled are very friendly and care about you and your stay. A hot breakfast in the morning, a hot meal at the end of the day, all provided. And that late meal also includes 3 free drinks with your meal. Hard to beat that after a long day.
• • •
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
18 reviews
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Map
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We had the chance to live at ER while we waited to move into our house. A 4 months stint, and it was excellent. The staff was really nice and easy to deal with. The quality of the unit was solid, and the amenities were really well done. The pool is super resort style and was a great perk in this community. We loved this apartment and would recommend it to everybody considering a place in Stone Oak.
Public - a year ago
reviewed a year ago
We have been twice now to Mitties Cafe in Alpharetta, GA for brunch. The food is absolutely outstanding. Everything is fresh, and it gives you a good Southern feel on the hospitality side. We love this place-try it out some time!
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
We recently spent three nights at the Tipperary Inn. The Inn was well located on the northern tip of town, walking distance to a very quiet beach and to Gosman's Dock, full of shops and great food options. The Italian restaurant in the parking lot was very popular, so the food mist be good. Especially for brunch, a line was formed to get into the place on Sunday morning. The place is under new management and they are working very hard it seems to bring this place together. The room was nice, and we enjoyed our stay quite a bit.
• • •
Public - 2 years ago
reviewed 2 years ago