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Jeff Reckseidler
Works at USAA
Attended University of Calgary
Lives in San Antonio, TX
267 followers|194,557 views
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Jeff Reckseidler

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ARTICLE| If Your Boss Thinks You Are Awesome.."

Data suggests that if YOUR boss thinks you are awesome, then you will become more awesome.

That's a lot of awesome.  A good read to get it going.

#productivity   #workplace  
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QUOTE | Choosing One’s Own Way

Meaningfulness Matters More Than Happiness

http://www.businessinsider.com/a-lesson-about-happiness-from-a-holocaust-survivor-2014-10
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QUOTES | Modern Advertising Myths

"It strikes me overwhelmingly, with remarkably few exceptions, that for most brands, people want an outcome or resolution, or perhaps information and not a conversation."

http://goo.gl/MvlYIN
As the advertising world tries to come to grips with digital, a series of myths and stereotypes has sprung up around the transition.
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FAITH | God's Primary Goal

God’s primary goal is not changing our situations so that we will be happy, but changing us through our situations so that we will be holy.

#faith   #religion  
“God's primary goal is not changing our situations so that we will be happy, but changing us through our situations so that we will be holy.”
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FAITH | Our Purpose

God’s primary, twin purposes for us are to love Him and to advance His mission and glory on the earth.

Too often I am guilty of praying that God will be a part of what I AM DOING. Instead of praying to be a part of what GOD IS DOING.
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FAITH | Becoming Less

“He must be greater. I must become less.” - John 3:30
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Jeff Reckseidler

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QUOTE | Get Going, Today

“You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays.”
- Harold Hill

http://www-tc.pbs.org/parents/education/files/2012/08/school-bus-467x267.jpg
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SOCIAL |  What is (and is not) Social Media Marketing?

"I suggest a better definition of Social Media Marketing is this: Content authored or encouraged by the brand and shared by Word of Mouth that creates earned media and delivers on Marketing objectives."

http://www.experiencetheblog.com/2014/10/stop-social-media-marketing.html
Today, I gave a keynote address at the PR + Social Media Summit in my hometown of Milwaukee. My presentation was entitled "Stop Social Media Marketing (Unless)," and I have embedded the deck at the end of this blog post. I predict that many CMOs will diminish their support for social media, ...
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QUOTE | Follow Your Passion

"When you follow your passion, all your strange choices eventually make sense, and the great narrative of your life emerges."

http://goo.gl/OTvuRP

#quotes  
A few guidelines for creative people: First, stay in the room. You might need to be a little bored. Don’t fill those moments with cat videos.
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FAITH | Laurie Boschman and The Legacy of Faith In The NHL

This is really true...

Whether it’s that vocally reserved culture of most hockey players, a possible frowning upon of outspoken faith in the league or just a more secular media coverage in Canada than we are used to in the U.S. , you don’t hear too much about an athlete’s personal faith in the NHL. The “PDF” ( Public Display of Faith) is a bit more rare in the good ol’ hockey game.

So it is great to get an example of someone who leaned on Christianity through his NHL career.

#faith   #religion  

http://historynstuff.blogspot.com/2014/07/laurie-boschman-and-legacy-of-faith-in.html
I’m told that Laurie Boschman is a distant relative of mine. That, however, is not why I am writing about him here.  In a sports league that is much more reserved than its peers, Laurie Boschman has played a significant role ...
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FAITH | Shine for Him. Not For You

“Don’t shine so others can see you. Shine so that through you, others can see Him.” - C. S. Lewis
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FAITH | When Life Defies Hard Science

"An extraordinary moment is an incident in which your senses tell you information in ways that defy the laws of science. You hear a song on a radio, and you know, somehow, it is a message from a deceased grandparent. You receive a phone call from an old flame the day before she is struck and killed by a commuter train. You feel physically held by loving arms in a moment in which you are entirely alone and despairing. Extraordinary moments are subjective. They are usually private, and unverifiable by others. They beg huge questions about how we are invisibly entangled with the larger world, with loved ones, and with ourselves."
What happened to Greg in that hospital? I may be skeptical of his “white-light” story, but I know it was a miracle
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Jeff's Collections
People
Have him in circles
267 people
bushra bashre's profile photo
Scott Weisbrod's profile photo
Shane Fleming's profile photo
jeremy foster's profile photo
Art West Sports's profile photo
Mike Nickel's profile photo
Katrina Vande Bunte's profile photo
Buddy Roemer's profile photo
Jonathan Cohen's profile photo
Education
  • University of Calgary
    Commerce
  • University of Lethbridge
    Commerce
Basic Information
Gender
Male
Story
Tagline
Integrated Marketing at USAA. Husband. Dog owner. Texas Guy.
Introduction
A digital / brand strategist, I have spent the better part of  the past thirteen years guiding award winning,  multi-channel marketing campaigns as either an account or strategy lead.
 
I current serve our valued members at USAA.  I also have spent time inside with some of North America’s leading advertising, brand strategy and interactive agencies including Grey NY, Big Spaceship, Interbrand, Critical Mass, henderson bas kohn and Blast Radius.

Past brands I have been lucky to work with include:  Ally Bank, Energizer Personal Care, Crayola, Skittles, Lifesavers, AT&T, USAA, Nike Canada, Nintendo, EA Sports,  Molson Coors Brewing, among others.
Bragging rights
- 2011 Communication Arts: Activate Drinks - 2011 net Magazine Site of the Year Runner Up - Activate Drinks - 2008 Webby Awards: People’s Voice - BC Hydro; Official Honoree - Mines Action Canada - 2007 Applied Arts Gold (x2) - BC Hydro, Mines Action Canada - 2006 Digital Marketing Awards – Gold / Bronze – Nike Hockey / Battlegrounds - 2006 – Applied Arts Design Annual (x 2) - Nike Hockey / Battlegrounds - 2005 - The FWA Site of the Day - Nike Hockey - 2005 One Show Interactive – Merit – Nike Hockey - 2005 London International Advertising Awards – Finalist – Nike Hockey / Nike Battlegrounds - 2004 One Show Interactive – Merit – Nike RUNTO - 2004 Communication Arts – Design Annual – Nike RUNTO - 2004 Advertising & Design Club of Canada – Gold – Nike Hockey - 2004 Digital Marketing Awards - Best of Show, Gold (x2) Certificate (x2) – Nike Hockey / Battlegrounds / Running - 2003 Digital Marketing Awards – Best of Show – Nike RUNTO
Work
Occupation
Digital, Brand and Marketing Strategist
Skills
CRM, Audience Development, Creative Strategy, Interactive Advertising, Mobile Marketing, User Experience, User Acceptance Testing, User Scenarios, Digital Strategy, Social Media Marketing, Account Planning, Analytics
Employment
  • USAA
    Lead (Dir) Marketing Manager (Brand), 2014 - present
  • USAA
    Senior / Lead Digital Marketing Manager (Mobile / Social), 2013 - 2014
  • InReality
    Account Planner, 2012 - 2013
  • Grey Global Group
    Senior Digital Strategist, 2011 - 2012
  • Big Spaceship
    Senior Strategist, 2011 - 2011
  • Taylor West
    VP, Director of Engagement Strategy, 2009 - 2011
  • Interbrand
    Senior Consultant, Strategy, 2008 - 2009
  • Critical Mass Inc.
    Account Manager, 2007 - 2008
  • Tribal DDB Worldwide
    Account Supervisor - Digital, 2006 - 2007
  • henderson bas kohn
    Manager, Creative Strategy, 2002 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Antonio, TX
Jeff Reckseidler's +1's are the things they like, agree with, or want to recommend.
CollegeFootballTalk
collegefootballtalk.nbcsports.com

CollegeFootballTalk on NBCSports.com

Always solid. Food is great with variety. And you cab choose your mood: atmosphere with people, dark and romantic or patio with others!
Public - a month ago
reviewed a month ago
Love this place. Food is solid. Very nice design. Just lacks ambience but then again it allows one to focus on the person at their table!
Public - a month ago
reviewed a month ago
The dealership is going through some growing pains but by and large the MB Boerne dealership is a place that does whatever it takes to make the customer feel special and appreciated. The Service Managers and staff are very solid, and again will go out of their way to ensure you are satisfied with their performance.
Public - a year ago
reviewed a year ago
Looking for clothing alteration miracles? Try going to Lennies I take everything to Lennie's when I need alterations. We even brought clothing home to SATX when we lived out of state to ensure we got the quality we were used to. While in the store I have witnessed a customer who come in and say that this store saved their wedding, I even saw another girl crying her eyes out with joy when she was successfully delivered her prom dress - that another tailor had ruined. .
• • •
Public - 2 years ago
reviewed 2 years ago
20 reviews
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We had an unexpected replacement for a hot water tank, and Shafer came highly recommended from our trusted HVAC supplier Tiger Services. Shafer didn't disappoint. We thoroughly enjoyed the service team and their work and honesty was refreshing.
Public - 7 months ago
reviewed 7 months ago
We had the chance to live at ER while we waited to move into our house. A 4 months stint, and it was excellent. The staff was really nice and easy to deal with. The quality of the unit was solid, and the amenities were really well done. The pool is super resort style and was a great perk in this community. We loved this apartment and would recommend it to everybody considering a place in Stone Oak.
Public - a year ago
reviewed a year ago
We have been twice now to Mitties Cafe in Alpharetta, GA for brunch. The food is absolutely outstanding. Everything is fresh, and it gives you a good Southern feel on the hospitality side. We love this place-try it out some time!
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago