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Jeff Nelson
Works at Anduro Marketing
Attended University of Calgary
Lives in Calgary, AB
583 followers|40,594 views
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Jeff Nelson

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If the age of advertising is over, why do I still see so many ads?
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Jeff Nelson
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Hi everyone,
Wow, what an evening. Great stories.
Thanks so much for your support and promotion.
You are all fantastic.
It was a wonderful success.
For the next one I'm thinking we should reserve a fire pit at North Glenmore Park and have it there.
Thoughts?
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Wed was awesome!  Thanks so much for hosting such a fun event and for introducing me to the genius that is Eugene Stickland. 
Hosting a #StorySlam  around a fire sounds PERFECT to me!
What a fabulous idea. :)
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Jeff Nelson
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I'm looking at renting the Hillhurst Community Hall. I'm stealing the idea from Alex K since that is where she held her Storytelling for Social Good Unconference. But to book the place at $50 per hour we need to have a not-for-profit organization involved. So I contacted Shannon Bowen-Kelsick. She knows everything about non-profit organizations. 

As expected, she had a bunch of questions which I'll try to answer:

Interesting... what type of event is it? 
> It is a storytelling and story listening event.

Who will be there? 
> Not sure really - people who love stories and want to tell or listen to stories. See notes in previous posts.

What is the benefit to the NonProfit? 
> We can raise money or increase awareness or both.

And what type of NonProfit r u looking for? 
> Any NonProfit that is interested and is willing to let us use their NP number so we can get the discount.

I guess there is no cost for the NP?
> No cost for anyone really. This time round, Anduro will pick up the cost of the room and the cost for at least one special guest, Eugene Stickland. 

Is it aboriginal (storytellers)?
> I would love to have an elder come and give an opening prayer. And it would be fantastic to have an elder tell a story or 2. I have a few contacts which I can try. Does anyone else have any suggestions of people we can contact in this area?
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Hillhurst is insisting on a not-for-profit in order to get the $50 an hour pricing. And I don't have tons of time to look for another place. But if you have a suggestion - I'm open to other options.
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Interesting read. Nice critique of Guy Kawasaki's "social media strategy".
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Wow. Nice place. I've been to a few.
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Excellent article about improving your About Us page
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No, this is on my Facebook "about us" and on Google too. Not on AdSpots website. Just on my personal "about us". I may change in a while but I thought I would add to the top for now. 
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Jeff Nelson

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Where are the visuals described in the video?
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+Jeff Nelson as if the robotic voice was not enough of a turnoff from the get-go!
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Jeff Nelson
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Hi everyone. We are getting some good traction. Alex has about 21 people signed up from her Meetup group. Well done. I have about 15 people coming from various sources. 
Please do another social media blitz this week and the final one on Monday or Tuesday next week. 
Hope to see all of you at Melrose - story in hand or memorized!!
This is going to be tons of fun.
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I found a place to host the event - Melrose Cafe. No charge except people have to buy drinks while telling and listening.
I contacted Eugene Stickland and ask him to be our lead off storyteller - he agreed. He charges but Anduro will pick up the free.
I set-up a page on Eventbrite: http://story-slam-yyc-2013.eventbrite.ca/
Let me know what you think. 
Send me a note about any suggestions or changes. 
Next step will be to start promoting the event but I`d like your feedback first.
There is nothing like a good story. And what really makes a good story is a good storyteller. March 20th is World Storytelling Day. A few of us in Calgary thought we should have a storytelling event...
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Thanks Karen. I know you are busy. A little promo is all that is needed.
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Jeff Nelson
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Alex asked me a few questions by email. She is brilliant and wonderfully organized. Thanks Alex for formulating your questions and wonderings so well. I'll give my perspective but others should contribute. 

1. Who: Primary Audience?
I don't actually know who will attend or be interested, other than a simple answer like, "People who like to tell and listen to stories". I don't envision children or teenagers attending but don't think we would turn them away either. I would love to see some people of the Golden generation there. I do see the crowd as being adults who want to try an alternative - dare I say traditional - form of entertainment. I suspect that the people coming are doers, not idle bystanders who sit back and let others do everything. I imagine that they are entertainers, actors, writers, movie buffs, talkers, listeners, and readers - people with spunk, ingenuity, imagination, and gumption. The bottom line is that I would like to see/hear something that is unique, different, interesting, creative and memorable.

2. Why: Purpose?
Well, not much really. Maybe the purpose is as simple as: Tell and listen to stories. I spend all my day and some evening consulting, teaching, mentoring and coaching on sales and marketing. My preference is for this event to be non-commercial. At least in then content. It would be nice if we could get a sponsor to pay for coffee, tea and snacks.

3. What: Oral storytelling only, for example no slides or other visuals?
My initial reaction was "oral storytelling only". But after I thought about your question I thought, "Why not"? People could bring a picture, a drawing, a painting, a craft, an art object or a some music. I want to the emphasis to be on the story but I'm sure some people will tell a better story with an object or something to help them out.

4. How: Event Flow?
Again, I'm not too sure of the flow. I loved the way you used the unconference style for Storytelling for Social Good YYC. But I don't think we are that advanced, yet. For the start - the first time - we should have one big circle and let those who want to tell a story tell it to everyone. Maybe next time we can try smaller groups. 

5. How: Format?
You were wondering about discussion and feedback and I think a little is a good idea. But I really want the storyteller and the story to be the focus rather than a topical discussion. There is an art to telling a story and that is what I want to see, hear and experience. I saw the movie Lincoln on the weekend and I loved the way Daniel Day Lewis used stories in his portrayal of Lincoln. My Dad is a good story teller. I love his stories. You can see a few of the on our blog: http://anduroblog.com/2011/06/stories-my-father-cliff-nelson-still-tells-me.html
It is Father's Day and I can't help but think of my father. I could call him and I will later but first I thought I would upload a few videos that I recorded of him telling some of my favorite stories...
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I think I found one. Melrose Cafe downstairs. Great place.
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I might be sick.....
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Have him in circles
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Work
Occupation
Online marketing consultant for social media, paid advertising, search engine optimization and marketing metrics.
Skills
Analysis, selling, advising, writing, having fun.
Employment
  • Anduro Marketing
    President, 2001 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Calgary, AB
Story
Tagline
Business Owner. Teacher.
Introduction
I'm Jeff Nelson. I was born in Uganda, lived in Tanzania and went to school in Kenya. Then my parents moved to Edmonton, Alberta. I finished high school and went on to finish a BA in Recreation Administration, majoring in Outdoor Recreation. However, I ended up working as a Recreation Therapist for a few years. Later I moved to Calgary, Alberta to start an MBA. I finished and then switched careers to sales and marketing. I now run 2 companies: Anduro Marketing and Mx3 Metrics. I also teach courses at the University of Calgary and at SAIT Polytechnic. 
Bragging rights
I survived High School, University (twice), teaching and 2 teenage sons.
Education
  • University of Calgary
    MBA, 1988 - 1994
  • University of Alberta
    Recreation, 1979 - 1984
  • Ross Sheppard High School
    1974 - 1976
Basic Information
Gender
Male
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