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Jeff Michaels
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Sales & Marketing Executive specializing in development of Repeatable Success in business
Sales & Marketing Executive specializing in development of Repeatable Success in business

69 followers
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Social Selling Blunder in a Coffee Shop

Often times, Social Media and Social Selling can be treated as a faceless interaction. The following story shows the consequences when this same behavior is demonstrated in a coffee shop...
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At the drinking fountain in a corporate office of 300 staff members, drive-by “Hello’s” are quite common. As Cara* walked by, today was no different as I offered up a sincere question (not a statement), “How are YOU doing today?” Her reply as she kept…
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In the words of Dilbert creator, Scott Adams, "Change is good...you go first!" For most of us, this resonates. We all want to see it, but many fewer want to do it! In the Sales and Marketing world, the impact of this reality is having devastating effects.…
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Studies continue to show that 'thought-leadership' is not only of interest to buyers, but the priorities of Sales and Marketing. But pursuing the customer's wish to provide thought-leadership in their buying process more often works against the sales and…
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If you are finding your engagement to be low in social channels with the content you are sharing, it's time for a different approach. Following is a strategy that can help you identify what your audience is talking about, to help produce more relevant…
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3 Steps to Reframe Prospect's Thinking

Capturing the attention of a prospect has become increasingly more difficult. Following is an excerpt written by Jeff Michaels for WittyParrot's ebook, "2014 Edition: Expert Prospecting Tips" that addresses a more effective way to engage prospects.
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There are many credible statistics on Social Media showing little to no business impact. The problem marketers are experiencing with Social Media are often also endemic of their content management strategy. The condition is called 'Bumper Sticker…
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Following is an excellent visual example of Challenger marketing from TaylorMade, that takes conventional wisdom and turns it on its head.
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This clip is a great example for team meetings and training when trying to demonstrate concepts such as Constructive Tension, Reframe and Disrupting Status Quo...
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