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Jeff Lash
Works at SiriusDecisions
Attended Southern Illinois University
Lives in St. Louis, MO
185 followers|15,141 views
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Jeff Lash

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In my newest SiriusDecisions blog post -- How Product Teams Understand Customer Needs for Innovation -- I share some insights from research into how product managers and product marketers understand customer needs and give you the chance to participate in a survey to see how your organization compares.
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Jeff Lash

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Join us for the SiriusDecisions Product Management Webcast Series -- a series of 6 live (and on-demand) 1-hour webcasts on best practices for the b-to-b product management professional
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Jeff Lash

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I can't tell you how many conversations I've had around the question "Can/Should a product manager also play the role of product owner?" This blog post summarizes our view at SiriusDecisions and also shares a decision framework you can download to help structure the role appropriately in your organization.
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Jeff Lash

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What makes a "product" different than a "solution"? And what does it take for a true "solution" to really succeed? My keynote presentation at the SiriusDecisions 2015 Summit covered this (and more!) -- here's a recap.
These days, it seems that everyone wants to offer an integrated solution. It's modern and impressive, and it increases profits – and any b-to-b buyer wants a sleek solution rather than a bunch of products, right? Jeff Lash Summit 2015 Not so fast, said Jeff Lash during his keynote at ...
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One of the challenges we frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences – including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post, I provide four often overlooked techniques worth considering to find non-customers to interview.
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Jeff Lash

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The +SiriusDecisions Field Guide: Product Planning, Prioritization and Roadmapping is the first comprehensive look at tools and technologies specifically designed for product management purposes. Learn more and download it via the link below.
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Jeff Lash

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Improving technique alone does not build a high-performance product management organization. Better strategic sensibilities – combined with improved technique – have an even more substantial impact on an organization and a product’s performance. But what does it mean to "be more strategic"? I tackle this and more in my latest blog post.
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At SiriusDecisions we are conducting research on how organizations understand buyer and user needs. Who should be responsible? How well does your company understand customer needs? Take this very short survey (http://j.mp/SDneeds1) and we'll share a summary of the results with you. 
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MVP (Minimum Viable Product) is the term du jour among entrepreneurs and increasingly among product managers. Unfortunately, not only do most people use it incorrectly, but they use it to replace -- rather than supplement -- an important deliverable in the product development process. Read more in my latest post on the SiriusDecisions blog
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Almost every product manager has some sort of approach to prioritizing features and so many of them involve analyzing development cost. In this blog post, I explain why that's a bad idea and what product managers should be doing instead.
One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. In the context of our SiriusDecisions Product Marketing and Management (PMM) Model, we call this “enhancement prioritization.” PMM Model Suggestions ...
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This new infographic summarizes research we recently conducted at SiriusDecisions into the current state of tools and technologies used by product managers.
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People
In his circles
64 people
Have him in circles
185 people
James Bhan's profile photo
Richard Nutinsky's profile photo
Adam Hough's profile photo
Phong Nha's profile photo
Krishna M's profile photo
Thuý Kiều Nguyễn's profile photo
Catherine Constantinides's profile photo
Tamara Studt's profile photo
Oleg Goncharenko's profile photo
Work
Occupation
I help business-to-business companies improve their product management performance
Employment
  • SiriusDecisions
    Research Director, Product Management, 2012 - present
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Currently
St. Louis, MO
Previously
Wilbraham, MA
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Passionate about product management.
Education
  • Southern Illinois University
    MBA
  • Washington University in St. Louis
    BSBA, Marketing
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Gender
Male
Long story short -- don't do business with them. Same story as others -- bough the LivingSocial voucher, got him to come out and take a look. But then never got an estimate. Called and emailed probably a dozen times, and finally got an estimate months late -- but it was incomplete, not as we discussed, and, in my opinion, unprofessional and overpriced. Whenever I call, no one answers. When I emailed to ask for a time when I could call, I got no response. I gave him several "second chances" and I'm fed up.
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