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Jeff Lash
Works at SiriusDecisions
Attended Southern Illinois University
Lives in St. Louis, MO
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Jeff Lash

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I can't tell you how many conversations I've had around the question "Can/Should a product manager also play the role of product owner?" This blog post summarizes our view at SiriusDecisions and also shares a decision framework you can download to help structure the role appropriately in your organization.
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Jeff Lash

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What makes a "product" different than a "solution"? And what does it take for a true "solution" to really succeed? My keynote presentation at the SiriusDecisions 2015 Summit covered this (and more!) -- here's a recap.
These days, it seems that everyone wants to offer an integrated solution. It's modern and impressive, and it increases profits – and any b-to-b buyer wants a sleek solution rather than a bunch of products, right? Jeff Lash Summit 2015 Not so fast, said Jeff Lash during his keynote at ...
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One of the challenges we frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences – including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post, I provide four often overlooked techniques worth considering to find non-customers to interview.
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Jeff Lash

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The +SiriusDecisions Field Guide: Product Planning, Prioritization and Roadmapping is the first comprehensive look at tools and technologies specifically designed for product management purposes. Learn more and download it via the link below.
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What are product management leaders worried about going into 2015? What are the top skills they are trying to develop in their teams? Read a summary of the results from our recent survey
We've recently been conducting research into the top priorities of product management leaders. During our November 19 webcast “Priorities for Product Management Leaders for 2015” we'll discuss these priorities and approaches that product management leaders can employ to address challenges.
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For many product management leaders, improving the overall product lifecycle management framework/process is a top priority for the coming year. Some will succeed; others will not. What are some of the key elements needed in order to transform -- and what are common mistakes that organizations make along the way?
Through our daily conversations with b-to-b product management leaders, we gain a lot of insight into their priorities and the challenges they face when helping their organizations improve and grow. We're also gathering more data on these topics through a short online survey.
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Jeff Lash

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Product management leaders:Curious about how your priorities compare to those of your peers? Wonder how many or what types of companies are facing the same challenges? Take our short 4-question survey and we'll share the results.
There’s something we hear a lot when talking with clients about challenges – some variation of “We can’t be the only ones having these issues… are we?” I spend a good part of my day every day interacting with business-to-business product management leaders and product management teams. We hear a lot of the same priorities, initiatives, issues and concerns, so the answer is usually “No, you’re not alone.”
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Jeff Lash

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MVP (Minimum Viable Product) is the term du jour among entrepreneurs and increasingly among product managers. Unfortunately, not only do most people use it incorrectly, but they use it to replace -- rather than supplement -- an important deliverable in the product development process. Read more in my latest post on the SiriusDecisions blog
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Jeff Lash

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Almost every product manager has some sort of approach to prioritizing features and so many of them involve analyzing development cost. In this blog post, I explain why that's a bad idea and what product managers should be doing instead.
One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. In the context of our SiriusDecisions Product Marketing and Management (PMM) Model, we call this “enhancement prioritization.” PMM Model Suggestions ...
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This new infographic summarizes research we recently conducted at SiriusDecisions into the current state of tools and technologies used by product managers.
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My first post on LinkedIn covers three key questions that product management leaders should ask themselves in order to help drive their portfolio strategy and improve their ability to achieve growth objectives.
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What tools do you use for #prodmgmt? Take the SiriusDecisions Product Management tool survey & we'll share the results.
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Have him in circles
177 people
CindyF Solomon's profile photo
Rob Grady's profile photo
springparker reneen's profile photo
Prodigy Product Management's profile photo
Bruce Brien's profile photo
Daniil Lanovyi's profile photo
Teresa Torres's profile photo
Tamara Studt's profile photo
Krishna M's profile photo
Work
Occupation
I help business-to-business companies improve their product management performance
Employment
  • SiriusDecisions
    Research Director, Product Management, 2012 - present
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Currently
St. Louis, MO
Previously
Wilbraham, MA
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Tagline
Passionate about product management.
Education
  • Southern Illinois University
    MBA
  • Washington University in St. Louis
    BSBA, Marketing
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Gender
Male
Long story short -- don't do business with them. Same story as others -- bough the LivingSocial voucher, got him to come out and take a look. But then never got an estimate. Called and emailed probably a dozen times, and finally got an estimate months late -- but it was incomplete, not as we discussed, and, in my opinion, unprofessional and overpriced. Whenever I call, no one answers. When I emailed to ask for a time when I could call, I got no response. I gave him several "second chances" and I'm fed up.
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