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Jeff Lash
Works at SiriusDecisions
Attended Southern Illinois University
Lives in St. Louis, MO
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Jeff Lash

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Almost every product manager has some sort of approach to prioritizing features and so many of them involve analyzing development cost. In this blog post, I explain why that's a bad idea and what product managers should be doing instead.
One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. In the context of our SiriusDecisions Product Marketing and Management (PMM) Model, we call this “enhancement prioritization.” PMM Model Suggestions ...
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Jeff Lash

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This new infographic summarizes research we recently conducted at SiriusDecisions into the current state of tools and technologies used by product managers.
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Jeff Lash

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My first post on LinkedIn covers three key questions that product management leaders should ask themselves in order to help drive their portfolio strategy and improve their ability to achieve growth objectives.
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For many product management leaders, improving the overall product lifecycle management framework/process is a top priority for the coming year. Some will succeed; others will not. What are some of the key elements needed in order to transform -- and what are common mistakes that organizations make along the way?
Through our daily conversations with b-to-b product management leaders, we gain a lot of insight into their priorities and the challenges they face when helping their organizations improve and grow. We're also gathering more data on these topics through a short online survey.
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Product management leaders:Curious about how your priorities compare to those of your peers? Wonder how many or what types of companies are facing the same challenges? Take our short 4-question survey and we'll share the results.
There’s something we hear a lot when talking with clients about challenges – some variation of “We can’t be the only ones having these issues… are we?” I spend a good part of my day every day interacting with business-to-business product management leaders and product management teams. We hear a lot of the same priorities, initiatives, issues and concerns, so the answer is usually “No, you’re not alone.”
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There are a lot of myths about prototyping -- it's too costly, it's too time-consuming, special skills are needed... I dispel these and others in my latest blog post.
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Jeff Lash

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One of the challenges we frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences – including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post, I provide four often overlooked techniques worth considering to find non-customers to interview.
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The +SiriusDecisions Field Guide: Product Planning, Prioritization and Roadmapping is the first comprehensive look at tools and technologies specifically designed for product management purposes. Learn more and download it via the link below.
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What are product management leaders worried about going into 2015? What are the top skills they are trying to develop in their teams? Read a summary of the results from our recent survey
We've recently been conducting research into the top priorities of product management leaders. During our November 19 webcast “Priorities for Product Management Leaders for 2015” we'll discuss these priorities and approaches that product management leaders can employ to address challenges.
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What tools do you use for #prodmgmt? Take the SiriusDecisions Product Management tool survey & we'll share the results.
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I talk with many product managers and marketers who are experienced at interviewing, but they often fail to take full advantage of the format. Whether you’re new to buyer/customer/user interviews or you’ve done more than you care to count, here are 4 questions that can improve the insight value of an interview.
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When customers push back on your price, is your instinctive reaction to offer a discount? Instead, here are a few ways to offer concessions to your customers without devaluing your offering.
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Have him in circles
176 people
Bryan Eisenberg's profile photo
Jan Jursa's profile photo
Garenne Bigby's profile photo
Catherine Constantinides's profile photo
lethikim oanh's profile photo
Jennifer Doctor's profile photo
David Daniels's profile photo
Scott Sehlhorst's profile photo
Nancy Cheak-Zamora's profile photo
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Occupation
I help business-to-business companies improve their product management performance
Employment
  • SiriusDecisions
    Research Director, Product Management, 2012 - present
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Currently
St. Louis, MO
Previously
Wilbraham, MA
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Tagline
Passionate about product management.
Education
  • Southern Illinois University
    MBA
  • Washington University in St. Louis
    BSBA, Marketing
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Gender
Male
Long story short -- don't do business with them. Same story as others -- bough the LivingSocial voucher, got him to come out and take a look. But then never got an estimate. Called and emailed probably a dozen times, and finally got an estimate months late -- but it was incomplete, not as we discussed, and, in my opinion, unprofessional and overpriced. Whenever I call, no one answers. When I emailed to ask for a time when I could call, I got no response. I gave him several "second chances" and I'm fed up.
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