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Jeff Lash
186 followers -
Passionate about product management.
Passionate about product management.

186 followers
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Jeff's posts

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In my newest SiriusDecisions blog post -- How Product Teams Understand Customer Needs for Innovation -- I share some insights from research into how product managers and product marketers understand customer needs and give you the chance to participate in a survey to see how your organization compares.

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Improving technique alone does not build a high-performance product management organization. Better strategic sensibilities – combined with improved technique – have an even more substantial impact on an organization and a product’s performance. But what does it mean to "be more strategic"? I tackle this and more in my latest blog post.

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Join us for the SiriusDecisions Product Management Webcast Series -- a series of 6 live (and on-demand) 1-hour webcasts on best practices for the b-to-b product management professional

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At SiriusDecisions we are conducting research on how organizations understand buyer and user needs. Who should be responsible? How well does your company understand customer needs? Take this very short survey (http://j.mp/SDneeds1) and we'll share a summary of the results with you. 

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I can't tell you how many conversations I've had around the question "Can/Should a product manager also play the role of product owner?" This blog post summarizes our view at SiriusDecisions and also shares a decision framework you can download to help structure the role appropriately in your organization.

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MVP (Minimum Viable Product) is the term du jour among entrepreneurs and increasingly among product managers. Unfortunately, not only do most people use it incorrectly, but they use it to replace -- rather than supplement -- an important deliverable in the product development process. Read more in my latest post on the SiriusDecisions blog

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What makes a "product" different than a "solution"? And what does it take for a true "solution" to really succeed? My keynote presentation at the SiriusDecisions 2015 Summit covered this (and more!) -- here's a recap.

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Almost every product manager has some sort of approach to prioritizing features and so many of them involve analyzing development cost. In this blog post, I explain why that's a bad idea and what product managers should be doing instead.

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One of the challenges we frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences – including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. In this blog post, I provide four often overlooked techniques worth considering to find non-customers to interview.
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