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Identity and Reputation Circle

Klout and Social Scoring is impacting your life
...whether you know it or not. whether you like it or not. whether you think it measures anything of value or not.

And as Google moves to do the same with AuthorRank, which already impacts page rank, the world is about to change.

My advice? Embrace it. Learn to use it. Take the first mover advantage.

cc/ +Klout +Mark Traphagen +AJ Kohn
Randall Snyder, Jr.'s profile photoVladimir Vasquez's profile photoMorgue McMillan's profile photoreza raad's profile photo
I found my ranking last night by accident. I had no idea I had one!
Adopt...Early...Often. Sort out the fluff later.
I'll continue to use my strategy of connecting with high quality people. Somebody shoot me if I ever have to be friended by Kim Kardasian to pimp up my Klout score!!
AJ Kohn
First mover advantage is big and while I may be troubled by Klout (and wouldn't do anything to really change my number) but it would be silly of me to ignore it.

You can't afford to be an ostrich with your head in the sand.
I also would recommend to check Empire Avenue, I have find it very useful ;)
I agree about Google's Author Rank, but I'm not so sure about Klout. Do platforms that matter use the Klout score for anything? Currently, it just seems to be a vanity metric.
+John Ward It can be used as a vanity metric, of course, but I think it is a great tool (at least potentially) to check out people who claim to be experts on a given topic related to the internet. As we all know the world is full of people like that. Some are massive resources and some live in a fantasy world. Klout aims to give us a tool to find the resources. That doesn't mean that people with low scores are not great resources, of course. It just mean that they are not recognized as such
+Shaker Cherukuri That is a little murky, but everyone has a score. I think its just a matter of whether it is publicly displayed. Klout does allow you to opt out.
The craziest thing to me is that my Klout score is in the same league as +Jeff Jockisch's. That's how you know it's meaningless. (that is a compliment to Jeff, in case anyone didn't get that).
+Gregory Esau I do not recommend that people change who they are or what they post or who they link to in order to game the system, though that is quite possible in these early days.

Be yourself. I imagine your natural activity already drives a high score.

But also be aware that the score does count in certain ways. It's quite possible to work the system within the framework of your own strategic goals.
+Jannik Lindquist I had never thought to use it as a way of measuring credibility. That's an interesting idea, but does it work in that manner? Doesn't Klout simply look at how many people follow you and interact with your content? I mean Kim Kardishian is bound to have a high Klout score, but I wouldn't consider her an expert... unless we were discussing vanity metrics.

If I'm wrong, feel free to correct me. I'm not trying to attack Klout. I'm trying to figure out how/why it's relevant.
The last paragraph is most telling to me

"Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, more authentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. And yet, these were the people I paid the most attention to. They were unique and genuine. That may not matter to marketers, and it may not win them much Klout. But it makes them a lot more interesting."
AJ Kohn
As an aside, what's interesting about AuthorRank is that I doubt it will ever be exposed. The number or rank you may be assigned will only be revealed based on how your content performs in search or on Google+.

Displaying the number often leads to those seeking to move that number, to do unnatural things. I'm hoping AuthorRank doesn't create that type of behavior or at least it will create less of it.
One problem is that they can't sift out comments written by the original poster (I think). So if you have a long thread where the OP write a lot of answers that will probably boost his Klout-score a little too much
+Brian Titus I think you underestimate your weight here. You have gathered many good minds around you and and held many interesting conversations already :)
AJ Kohn
I think Klout is really a measure of activity. That's often highly correlated with a measure of authority in that topic. Not always but it's a decent proxy.

I also think Klout is good for large sorting but not fine sorting, meaning that you can often rely on the scores to be generally right between someone with a 70 and someone with a 30. But the difference +/- 10 points ... I don't think it's that refined.
+John Ward Klout doesn't count follower count at all. At least not for Facebook and Google+. I don't have a Twitter account anymore, but I'm pretty sure they don't count followers there either
AuthorRank is and will be the real Klout. I agree with +AJ Kohn in doubting that it ever will (or should) have a public number. It's value, and why I say it's the real clout in the marketplace, is its ability to surface and boost great content producers in topical realms.
I think there is an enormous value in what a "Klout like" system could bring. And within certain contexts, a high Klout score could be a valuable metric on somebody's ability to do a job or service.
There is also a two way street here. To hazard a guess, I'd bet the majority of those companies using Klout to qualify hires are mis-appropriating it. There is simply too much missing context. Which is not to say it is not a very useful measure for some very particular positions, as +AJ Kohn points out.
The flip side might be, if someone doesn't hire me because of my Klout score, that for me would be a handy disqualifier for me working for them. It goes both ways.

I also like the points that +Bearman Cartoons makes.
There is a correlation here between of Neilson ratings value in broadcasting (the Super Bowl say), verses narrow casting where specific advertisers target specific shows to reach a specific audience (say the fishing channel) . Neither are the right strategies, but more depending on what you are trying to do and trying to connect with.
+Mark Traphagen is right that Google will have the bigger impact, but precisely b/c they will never deliver a score, either top-level or topic-based, public metrics like +Klout have huge value:

1) It's a hint at how well you are doing in other systems
2) it's a metric that can reduce noise if used wisely, and as such is very valuable as a filter for many business and personal use cases.
Agreeing here (more or less!) with +Mark Traphagen and +Jeff Jockisch .
It's also hard to get a clear picture from any one article. The lede to that story, the guy not getting hired because of his Klout score can be misleading. We could look at that from both sides. Maybe he should have done some due diligence himself, and found out that the position he was applying for expected a high Klout score. (not to sound trite, but that is networking 101) Without judging the company itself, for a host of reasons, it might be in a position where it needs value Klout rankings of its employees. cut out a lot of verbiage...makes conversations like these all the more valuable, so we we can self-educate on the need and viability of Klout scores. (or any other reputation ranking systems)
Any reputation system can and will be gamed. To me, that value will be in the ability to put them into context with specific needs and situations.
Like all tools (and this is a tool), it is in understanding how and when to use them.
+Gregory Esau I should repost it and start up some more discussion about Klout. In fact, I think I will! ;')
+Jeff Jockisch But Google does post its circles of the day, right? Are THEY doing that? Or Circle Count? Or who? I'm dizzy! "She moved in circles, and those circles moved."
+Meg Tufano the article raises some good Qs, but I think the summation is more a rail against a new grading system than a fundamentally sound conclusion:

My hope is that Klout changes. The company could redesign itself in a way that wouldn’t encourage either neurosis or competition. The app should hide your score. There should be no ordered ranking of your friends or the people you follow. You should have the option to keep your score private. People who did so would have to forego upgrades at the Palms, or Wahooly equity; but there are worse problems to have. If Klout isn’t going to change, however, I hope it just goes away.
+Jeff Jockisch I guess I'm more in agreement with that last sentence than you are; but that's because, at heart, I really want everyone to have clout. I like people, all different KINDS of people, people who do not own computers, bus drivers, millionaires, children, students, stay-at-home Moms, geeks, intellectuals, anti-intellectuals (if they are not aggressive), farmers, presidents of companies, janitors, very old people in "homes," the guy who runs the little store down the street and who I have so much compassion for because he's on his feet 12 hours a day, and I won't go on, but you get the idea: and anything that reduces anyone to a number just is NOT something I am for. (Note the first comment after the article is, "I have a measure of my Klout, it's in my pocket: it's my wallet.") Wow, does that make me feel creepy that someone feels that way about himself. I think comparison of persons is probably "the original sin." (FYI, in the Bible, it is, "That woman you made!" (Adam complaining to God about Eve. ;') (MY interpretation of original sin.)) So? I'll play since it's Google's football and the internet is someone else's playing field, but I do not like the whole idea of being rated by a number and I don't think I ever will. (Unless it's my niece putting her arms around me and saying, "I love you all the muches in the world." ;'))
+Jeff Jockisch Guess what I just found out? I cannot GET my Klout score because I do not have a Facebook or a Twitter account! So would you please go in and get my score for me and send me an email and let me know what it is? I read how they evaluate people and since I'm on G+ and Linked-In, there should be a number there!
There are no results for "tufano"

Well, that's strange. First it tells me no search result on Tufano, but then it pulls up a few Tufanos. Not you though, +Meg Tufano
Does this mean that Klout doesn't register activity on G+ at all?
So what does Klout mean? How active you are on two specific network sites?
I think it means it doesn't create a record and start tracking you unless you first register via Twitter. I happen to have a Twitter account, but haven't tweeted for probably over a year. Any activity that Klout is seeing is based on my use of G+.
+Brian Titus Thank you for doing this. It's fascinating. So, Klout only works if you are on Twitter and/or Facebook.
Klout works for Google+. It's the reason my score is so high (75)
No problem +Meg Tufano. So Klout uses Twitter or FB for login, but like I was saying to +Gregory Esau, I've gotten a pretty respectable Klout score (nipping at +Jeff Jockisch heels) solely with my G+ efforts. (Just to clarify, I have not actually been trying to get a good Klout score.)
Whoo-hoo! I have a Klout score of 10. Hello, World!
+Mark Traphagen I "get it" that they are looking at your Google Plus posts and using some algorithm to give you a score that is taking into account your Google Plus activity, but what is fascinating is that you cannot "play" Klout score if you do not have a Twitter or a Facebook account!
+Meg Tufano same thing with Pinterest -- requires Twitter or FB to sign up, although once you're in Pinterest you can disconnect them and just use your email address.
If you just signed up, give it a bit of time to analyze your G+ volume. I do not think it looks at this until you hook it up, +Gregory Esau
I think +Brian Titus is correct. Just using G+ alone can get you a good Klout score.

95% of my activity is G+, though I do a few FB, Twitter and LinkedIn posts. My initial Klout score before G+ was 21...
+Meg Tufano yes, Klout authentication requires FB or Twitter SSO. A bit of a limiter and annoyance. But most people do have one of another, even if they do not use it much.
That's good to know, +Jeff Jockisch . I'll be curious to see where my score goes based mostly on my G+ activity.
So, I re-activated my Klout account and found that my score has dropped two points since I removed Klout's authorization to access my Facebook profile.

During the interim, I have practically abandoned Facebook and now spend most of my time on G+. My follower count on G+ has exploded. Friends on Facebook has remained consistent. So, why the lower score? I'm not worried about it. Just curious as of to why. I wonder if it values G+ interaction lower than Facebook.
Might take some time for them to recalc your G+ influence, +John Ward. But its not so much follower count as interactions and with who.
One metric that Klout offers that could be useful is the list of influencers. As I understand it, these are the people who most frequently interact and respond to my content.
I've just asked anyone who is really good with AI to make me up a badge that has the universal sign for NOT (I think an O with a slash through it) and I can advertise that I'm not on Facebook, I'm not on Twitter, and I'm not on Klout!!!!!! ;') I'm a pure Google Plusser! ;') (+Jeff Jockisch will remember that I actually was on FB about six years ago (we discussed how FB NEVER goes away) and have erased myself at least six times; and then about a year later, I get a note saying, "Your friends miss you on FB!" Aaaaargh!!!! I feel about FB the way I felt about AOL (you had to be there). ;')
Somehow, +Meg Tufano I know I would never be able to associate you with a NOT symbol, no matter how accurate the application is... :)
+Brian Titus ;') I'd like to write a poem about this: someone who is a poet could do it . . . how about something silly . . .

My face is red.
My links are blue.
I love GPlus.
FB I do not do.
I cannot tweet.
I do not twitter.
I have no Klout.
But am a writter. ;')
I read lotsa books,
Am not into lyin'.
You can blame this awful poem
On me but it's really on Brian!!!!! ;')
+Meg Tufano I nominate +miriam dunn for your professional poetic consultation. I'm not sure even she could improve upon that, however. :)
+Meg Tufano you could create a Twitter account and then never tweet but use it for SSO logins... :)
+Jeff Jockisch I like to be seduced. No way is someone named "Klout" going to get me to join Twitter so I can get a number I do not want anyway!!!!! ;') But a good idea. Thanks!
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