Let us be gentle as we deliver this message to the good companies that pay for you to enjoy (I hope) this page—as well as most content across all media—for free: Your advertising sucks.
Then let us try to help them fix that, or else their generous subsidy could disappear and with it much of the media we enjoy—the rest retreating behind pay walls for the edification and entertainment of only those who can afford it.
That their advertising sucks in the view of the customers they want to reach is apparent with the news that online users will block $21 billion worth of advertising globally this year, according to PageFair and Adobe.
The situation for advertisers and the media they feed will only grow worse as Apple introduces adblocking into the heart of its next operating system, iOS9 and OS X El Capitan. Apple won’t just enable the blocking of ads but of “cookies, images, resources, pop-ups, and other content.” (“Content blocking” sounds more like the goal of tyrannies from Iran to China, but I digress.)
Yet I digress again. The point here is that advertising sucks. Ad-blocking has become an industry aimed at killing an industry (advertising) that supports an industry (media), leading to yet another industry aimed at unblocking the blocked. Advertising is trapped in a vicious Imodium/Ex-lax downward spiral.
The rest at the link below....